Top mHealth publishers manage to generate more than 3 million free and 300.000 paid downloads in the USA on the iOS platform.
Currently there are 97,000 mHealth applications in major app stores, 42% of them adhering to the paid business model. With more and more traditional healthcare providers joining the mobile applications market, the business models will broaden to include healthcare services, sensor, and advertising and drug sales revenues.
Forecasts for global mobile health applications expect the market to grow at a CAGR of 40.4 percent through 2015. One of the key factors contributing to this market growth is increasing adoption of smartphones and social networking sites.