Unveiled at CES 2013.
Fitbit Flex sports a series of LED lights that indicate progress towards reaching a goal in 20 percent increments. The device also offers five different band colors so users have the option of switching the color of their device to accessorize.
As part of its Flex announcement, Fitbit noted that it has experienced “triple-digit growth” for the fifth year in a row now. The Flex is just the latest product launch from the company since last year’s CES.
The Flex, which is priced at $99.95 for preorders and begin shipping this spring, is the first wrist-worn device from the company.
Fitbit products are now sold in more than 10,000 US stores in addition to stores in countries like Canada, Spain, UK, France, Germany, Australia and New Zealand.