Adam Bosworth, co-founder of Keas Inc., talks about the company's employee wellness programs which use social games.
Triple win : 1/efficient incentive for the employees and benefit of being healthier, 2/productivity for the company, 3/ less health cost for the company
Keas raised US$ 6.5M beginning of 2012.
Keas has about 30 clients, most with 1,000 to 10,000 workers, who pay $15 per employee per year. (Bloomberg Business Week, July 2012)