Under Armour acquires MapMyFitness for $150M | UX-UI-Tech for Enhanced Human | Scoop.it

With its $150 million acquisition of the digital fitness technology company,MapMyFitness, Under Armour the Baltimore-based apparel company has officially jumped deeper into the digital fitness world. 

MapMyFitness has 20 million registered users of its products, which include a suite of websites and mobile applications that run under its consumer brands, MapMyRun, MapMyRide and MapMyWalk.  Some 9 million of those MapMyFitness users are considered “active” monthly users.