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UX-UI-Wearable-Tech for Enhanced Human
We can Positively Play with our Digitalized Inner World.
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Under Armour’s connected fitness apps now have 140 million users

Under Armour’s connected fitness apps now have 140 million users | UX-UI-Wearable-Tech for Enhanced Human | Scoop.it

CEO Kevin Plank said : “We are growing our community at more than 30 percent year over year and so far in 2015 these users have voluntarily logged over 1 billion workouts and more than 5 billion foods.”

Olivier Janin's insight:

Comparatively Fitbit sold 11 millions unit last year.

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Richard Platt's curator insight, July 28, 2:30 PM

The dashboard Under Armour is building, within UA Record, will focus on four key metrics: sleep, fitness, daily activity, and nutrition.

“We think the consumer needs a dashboard that just says ‘How am I doing?’,” Plank said. “If I can look on my cellphone and I can figure out my bank balance, my stock price, or the weather in any given city — the fact that I have no measure or barometer of my health except for going to see a doctor ever 12, 1,8 or 24 months, we think is really a crime.”  -  Another element to the health dashboard that they are focusing on is defining success for the consumer and providing the user with context.  -  “This isn’t just about knowing that I took 8,000 steps yesterday,” Plank said. “But because I took 8,000 steps, how did it make me feel? And more importantly, how did that work with how I slept or what I ate that day? And we think that having that information is going to allow them to make better decision to live healthier and enriched lives — affecting ultimately, obviously, fitness, but we think there’s an outlook for us to affect global health, which gets us so excited.”

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Under Armour acquires MapMyFitness for $150M

Under Armour acquires MapMyFitness for $150M | UX-UI-Wearable-Tech for Enhanced Human | Scoop.it

With its $150 million acquisition of the digital fitness technology company,MapMyFitness, Under Armour the Baltimore-based apparel company has officially jumped deeper into the digital fitness world. 

MapMyFitness has 20 million registered users of its products, which include a suite of websites and mobile applications that run under its consumer brands, MapMyRun, MapMyRide and MapMyWalk.  Some 9 million of those MapMyFitness users are considered “active” monthly users. 

Olivier Janin's insight:

$150M for 9M monthly active users

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