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Adidas To Launch A $399 Smartwatch On November 1st

Adidas To Launch A $399 Smartwatch On November 1st | UX-UI-Wearable-Tech for Enhanced Human | Scoop.it
By announcing a new smartwatch, Adidas is joining a crowded market of wearable computing products created by Sony, Nike, Samsung, and Pebble.
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Adidas and US Major League Soccer Announce World's First Smart Soccer Match on July 25th.

Adidas and US Major League Soccer Announce World's First Smart Soccer Match on July 25th. | UX-UI-Wearable-Tech for Enhanced Human | Scoop.it

Adidas and Major League Soccer announced that the 2012 AT&T MLS All-Star Game on July 25 in Philadelphia will be the world's first "smart soccer match" and will feature the new micoach professional soccer team tracking system.

This very unique experience with all the micoach sensors range (actimetry for performances coupled with Physiologics data) will be a first step in a new type of Quantification. The group quantification in order to reach team objectives. Sure, Mourinho and other pro coaches will have to learn how to use it well. 

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Adidas micoach Elite System unveiled. The beginning of Datatainment ?

Adidas micoach Elite System unveiled. The beginning of Datatainment ? | UX-UI-Wearable-Tech for Enhanced Human | Scoop.it

As tomorrow night will be held the first Smart Soccer match which is to oppose the MLS All Star Team with Chelsea FC on Phily's Chester Stadium, Adidas unveiled its micoach Elite System.

The micoach Elite System includes a small data cell that fits into a player’s base layer in a protective pocket on the back between the shoulder blades. Connected by a series of electrodes and sensors woven into the fabric of the base layer, the cell wirelessly transmits more than 200 data records per second from each player to a central computer and then is displayed in a series of simplified insights and results on the coach’s iPad. At the touch of his fingertips, a coach can monitor the workload of an individual player, compare one athlete with another or view the whole team to gain a complete picture of the squad.

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