A key cause of the rise in healthcare spending lies in the spiraling costs of treating preventable chronic diseases (such as obesity, heart disease, stroke and cancer), which account for 88 percent of total healthcare spending. This figure isn’t surprising when you consider that approximately half of all adults in the U.S. have one or more chronic conditions. More worryingly, seven of the top 10 causes of deaths occur as a result of preventable chronic diseases, with cigarette smoking alone accounting for 480,000 deaths in the U.S. every year.
Beginning in 2013 with Under Armour’s MapMyFitness acquisition, a number of retailers have acquired health or fitness app companies. Under Armour itself bought two other health apps. And in the past couple years, there have been at least three other retailers that made health app acquisitions, including The Honest Company, Adidas, and Asics.
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