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My 19-year romance with conversational copywriting explained.

My 19-year romance with conversational copywriting explained. | Quality Web Content | Scoop.it
Conversational copywriting sounds like natural language between too people. It's the opposite of traditional, one-way, "shouting at them" copywriting.
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3 Ways to attract quality inbound links to your website or blog.

3 Ways to attract quality inbound links to your website or blog. | Quality Web Content | Scoop.it
Improve your page rankings with more inbound links - also known as backlinks - before you spent time on social media marketing or content marketing,
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Master the headline and you master the page.

Master the headline and you master the page. | Quality Web Content | Scoop.it
This is a quick win for content writers. Improve the headline of any page or screen of web content, and you get an outsized jump in ROI.
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Start your own business as an excuse to have more fun.

Start your own business as an excuse to have more fun. | Quality Web Content | Scoop.it
It used to be that starting a new business was all about risk, burn-out and just maybe succeeding. A new breed of business people are just havin
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To sell more - tap into the power of a shared, common experience.

To sell more - tap into the power of a shared, common experience. | Quality Web Content | Scoop.it
As humans we crave connections with others, often through shared experiences. That's why powerful sales stories often pivot on those shared experiences.
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7 Blog post ideas for small business owners who don't know what to say.

7 Blog post ideas for small business owners who don't know what to say. | Quality Web Content | Scoop.it
Small business owners find it hard to imagine writing fresh posts for their blogs every week, These 7 blog post ideas will help you show the
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You can sell with stories. Unless you use fake stories.

You can sell with stories. Unless you use fake stories. | Quality Web Content | Scoop.it
If you're going to use stories in your marketing communications, be sure to use real, true stories. Made up stories will just make you look bad,
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To change how people feel, just tell them a good story.

To change how people feel, just tell them a good story. | Quality Web Content | Scoop.it
People buy with their hearts, not with their heads. And the fastest way to touch someone's heart is with the power of a good story.
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Earn more as a web content optimization expert.

Web content writers are two-a-penny. Web content optimization experts are a lot rarer, and worth a great deal more. Find out how to make th
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Web Content Optimization – 3 Hours of video instruction

Web Content Optimization – Creating purpose-driven content that delivers.
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An insanely enjoyable and profitable way to share your hobby with other people.

An insanely enjoyable and profitable way to share your hobby with other people. | Quality Web Content | Scoop.it
An insanely enjoyable and profitable way to share your hobby with other people.
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Get this 35-page eBook on writing for the web FREE when you sign up for my Excess Voice Newsletter.

Get this 35-page eBook on writing for the web FREE when you sign up for my Excess Voice Newsletter. | Quality Web Content | Scoop.it
Get your free copy of my web-writing guide, Writing For The Web, when you sign up for my newsletter.
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What I hate about web content. And how to make it better.

What I hate about web content. And how to make it better. | Quality Web Content | Scoop.it
Too much content is created and published simply because "more is good". A new breed of content marketers and content writers understand that content can be pure signal and support marketing campaigns more directly.
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Nick Usborne's comment, August 23, 2013 9:12 AM
Thanks Louise!
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Kathy's Money-Making Websites Helped Put Her Children Through School

Kathy's Money-Making Websites Helped Put Her Children Through School | Quality Web Content | Scoop.it
Make a passive stream of income from your own money-making websites, and you can put that extra money to good use... like your kids' higher education.
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If you can't find a story to tell... borrow, steal or create one.

If you can't find a story to tell... borrow, steal or create one. | Quality Web Content | Scoop.it
Content marketing is the new way to sell online. And the way to give your content the edge it needs to make a sale, you need the emotional power of story.
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How to Write Better Headlines - For Web Content, Email & Social Media

How to Write Better Headlines - For Web Content, Email & Social Media | Quality Web Content | Scoop.it
Most visitors read your headlines, but don't read the body of the content you created. Writing better headlines helps you retain and convert more readers.
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The secret to writing an open-ended headline for the web is...

The secret to writing an open-ended headline for the web is... | Quality Web Content | Scoop.it
Headlines play a critical role across all media and platforms online. If you're doing digital marketing, you should be optimizing every headline.
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Use inspirational content to drive deeper engagement and more sales.

Use inspirational content to drive deeper engagement and more sales. | Quality Web Content | Scoop.it
You're not going to inspire anyone simply by describing a product or service. You need to share an experience... and you can do that with a good story.
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Why he thought my course on selling with stories was a fail.

Why he thought my course on selling with stories was a fail. | Quality Web Content | Scoop.it
When you're selling within a social setting, like the web, you want to push less and pull more. And the best way to sell by pulling is with stories.
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Selling with Stories - For content writers and copywriters

Selling with Stories - For content writers and copywriters | Quality Web Content | Scoop.it
This short, affordable course comprises 19 instructional videos on how use stories to power up your web content, social media and online sales pages.
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Selling is giving way to storytelling. Are you ready?

Selling is giving way to storytelling. Are you ready? | Quality Web Content | Scoop.it
Online your sales messages are not as welcome as they used to be, and are being ignored and blocked more and more. Maybe you should tell mor
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3 Steps to making more money as a freelance content writer

It can be tough trying to make good money as a web content writer - unless you specialize, optimize and strategize. Find ou
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Video Is The Future Of Content Marketing

More customers view video - so it needs to be a part of your content marketing strategy to help you reach your goals & differentiate from your competition.
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Social media isn't just a hook to lure people to your website.

Social media isn't just a hook to lure people to your website. | Quality Web Content | Scoop.it
Most companies use social media simply as a hook to reel people into their website sales pages. Bad move. That's not social, it's promotional.
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If Google was in charge of your local library…

If Google was in charge of your local library… | Quality Web Content | Scoop.it
If you think about how Google might rank books in a physical library, you get a bit of an insight into how they also rank content on the web. Not an altogether happy story.
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