I met master storyteller Karen Dietz of Just Story It here on the Scoop.it community and admired her work so much I asked to intervew her for the Paper.li community blog (which I edit).
Karen obliged and the result is this article delving deep into the crafting of stories that provoke action, as well as the dynamics of storytelling.
Key takeaways: Karen's insights on
*the right kind of listening,
*developing your listening skills,
*asking the right types of questions
*the 4 core stories every business needs to tell.
Karen says "Storytelling is becoming a core competence for many organisations – it’s important not only in sales, marketing and branding, but in innovation, in teamwork, and in leadership development."
Much more excellent knowhow in the article - read it here. http://community.paper.li/2012/10/01/whoever-tells-the-best-stories-wins/
Via
Liz Wilson