A retired Scottish footballer and a Silicon Valley venture capitalist don’t seem like the likeliest of friends and collaborators. But Alex Ferguson, the long-time manager of the ultra-successful Manchester United team, and Michael Moritz, the chairman of Sequoia Capital, have more in common than you might suspect.
Ferguson, whose team won 38 trophies in the 27 years he coached, and Moritz, an early investor in Google, Yahoo, and Airbnb, have both thought long and hard about the art of management. Together they’ve written a book on the art of management — Leading: Learning from Life and My Years at Manchester United — that distills the lessons in leadership Ferguson learned while heading the world’s most successful sports franchise.
Becoming a star on the football pitch (as Europeans call a soccer field) and in business requires “practice, practice, and practice,” and the successful manager must always be prepared to “retune things,” Ferguson told a group of Stanford Graduate School of Business students.
"Tyler Crowley gave a workshop on improving your pitch with storytelling at Microsoft’s new Spark center. Tyler covered a lot of ground during the workshop, and many of his tips could make stand-alone posts. Nevertheless, I did my best to capture the essence of what he shared with us in the 17 tips presented here."
Read the full article to find out more about these 17 tips:
The audience doesn’t remember dataThe audience does remember storyMake your audience feel the WOW momentHelp your audience experience this WOW moment through two key characters, the hero and the antagonistIntroduce your hero in a dramatic fashionBuild the drama by showing us your character’s problemCast your product in the role of the vehicle that helps your heroStart and close with your elevator pitchAvoid using “I,” “you,” or “we” in your pitchesAvoid hypotheticals such as “can” and “could”Story can communicate important information in an elegant wayIf you must give figures, avoid big numbersYour story needs to have a happy endingDon’t try to memorize your storyCreate variations of your story for different audiences and different lengthsKeep testing your storiesFinally, study storytelling in action
Via Kim Zinke (aka Gimli Goose)
Jill Beech's insight:
As a service manager I share stories of near misses and errors at new starters induction to help reinforce a culture of shared learning and great care.
Iconography gets to the heart of what UX designers live and breathe: they can make or break the usability of an interface. It therefore stands to reason that their use is context–specific. Like every other area of user experience design, icons are best suited for the target audiences that will most profit from their use. It’s up to us as communicators, designers, and creators to identify those audiences and get the most out of our icons.
Great to hear of actual situations where adaptive leadership has resolved a deep rooted issue. Mobilising people to find their own common ground and build bridges far more effective than previous efforts.
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