"Tyler Crowley gave a workshop on improving your pitch with storytelling at Microsoft’s new Spark center. Tyler covered a lot of ground during the workshop, and many of his tips could make stand-alone posts. Nevertheless, I did my best to capture the essence of what he shared with us in the 17 tips presented here."
Read the full article to find out more about these 17 tips:The audience doesn’t remember dataThe audience does remember storyMake your audience feel the WOW momentHelp your audience experience this WOW moment through two key characters, the hero and the antagonistIntroduce your hero in a dramatic fashionBuild the drama by showing us your character’s problemCast your product in the role of the vehicle that helps your heroStart and close with your elevator pitchAvoid using “I,” “you,” or “we” in your pitchesAvoid hypotheticals such as “can” and “could”Story can communicate important information in an elegant wayIf you must give figures, avoid big numbersYour story needs to have a happy endingDon’t try to memorize your storyCreate variations of your story for different audiences and different lengthsKeep testing your storiesFinally, study storytelling in action
Via Kim Zinke (aka Gimli Goose)