Quade Foust SM 101
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The Financial, Marketing Common Sense Of Placing Yasiel Puig In 2013 MLB All-Star Game

The Financial, Marketing Common Sense Of Placing Yasiel Puig In 2013 MLB All-Star Game | Quade Foust SM 101 | Scoop.it
Yasiel Puig, a Dodgers locomotive trying to steamroll his way into the 2013 MLB All-Star Game.
Quade Foust's insight:

I learned in this article that Major Leagues in professional sports should focus marketing on young and rising stars.  Puig has been on fire hitting the ball and has grab a great deal of media attention and becoming a fan favorite across the league.  I found it interesting that such a young player came onto the scene and within a month he is being considered an all-star because of how it would positively affected the MLB.  If he were to play in the all-star game the TV ratings would go up significantly bringing in a wider fan base and sales would increase as well due to his growing fan base.  I chose this article based off its headline because I was interested in how Puig being in the all-star game would contribute to marketing the game.  The information I gained from this article will benefit me in the sports industry in targeting rising athletes and marketing them creating a larger fan base for them and the industry.  This in turn would create an increase in sales and ratings.

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The Marketing Effect of College Sports

The Marketing Effect of College Sports | Quade Foust SM 101 | Scoop.it
In a new research paper, Harvard Business School Assistant Professor Doug J.
Quade Foust's insight:

In this article I learned that when collegiate sports program in Division 1 goes from being average to being great the percentage of applications of the following year increases by 19%.  I found it interesting to get a similar effect a college would have to decrease its tuition by 4% or increase its quality of education.  I selected this article because college sports is a huge market and I wanted to see how colleges marketed themselves through there sports programs.  This information would help me if I were working at a college with a large sports program.

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Ronaldo: From Retired Athlete To Sports Marketing Strategist

Ronaldo: From Retired Athlete To Sports Marketing Strategist | Quade Foust SM 101 | Scoop.it
Brazilian soccer superstar Ronaldo Luis Nazario de Lima is transitioning from the soccer field to marketing his brand.
Quade Foust's insight:

In this article I learned of a popular superstar soccer player who retired to focus on his sports agency.  Ronaldo benefits from his popular name and reputation.  He took to his twitter page to let fans, athletes and teams know of his plan and that they were looking for sponsers.  His retirement was in a good time too, Brazil is hosting the World Cup in 2014 and the Olympics in 2016.  I thought it was interesting that a sports agency would need sponsers or that they were looking for them.  I feel that with the World Cup and Olympics coming to Brazil that they would have great oppurtunities to market their company.  I selected this article because I was interested in how a soccer player of this magnitude was going to step away from his career to focus on a new beginning.  This article has taught me that their are always new markets to reach out to and that with a popular name and reputation that you can create quick competition for the best athletes.

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