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Rescooped by Debra Walker from New Customer - Passenger Experience
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Fifty Shades of #Branding

From building brand authority to dominating the market, what does it take to manage your brand in today’s modern world? In this safe-for-work eBook, find best …

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, February 18, 8:33 PM

• 65% of audiences are visual learners. —Mind Tools

 

• 92% of consumers trust brand advocates. —Nielsen


Share your favorite stat.


Now the other question is whether you went to see the movie....

Bharat Employment's curator insight, February 20, 12:26 AM
http://www.bharatemployment.com/
J.L.Nawan's curator insight, February 27, 3:56 PM

cc @etnoamalia

Rescooped by Debra Walker from New Customer - Passenger Experience
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10 Benefits to #Loyalty Programs & #Gamification

10 Benefits to #Loyalty Programs & #Gamification | QUAC Design Thinking | Scoop.it
Providers and partners alike are being better engaged with customer engagement programs like loyalty/rewards programs. NEWS ALERT- click here for special offer    Here are a few of the many be...

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, December 8, 2014 1:56 AM

Customer Engagement #Experience - Do you agree that this is the new frontier for #brands who are looking to strengthen their #customer relationships and nurture #loyalty and #advocacy?


Loyalty and reward programs incentivize customers to engage, while gamification offers discovery and competition, areas which drive a greater emotional connection.


It's time for brands to capitalize on new platforms to driver stronger engagement with their customers, especially via #mobile platform. If you want a suggestion, reach out via Twitter @Eric_Determined or all other social networks.

Aileenexa's curator insight, December 8, 2014 5:37 AM

nvxfg

Dade Ronan's curator insight, January 2, 10:48 AM

http://daderonan.com

Rescooped by Debra Walker from New Customer - Passenger Experience
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Earn your #Customer #Loyalty by bringing them to tears!?

Earn your #Customer #Loyalty by bringing them to tears!? | QUAC Design Thinking | Scoop.it
Brands that build an emotional connection with their customers are the ones that will continue to thrive in our global and commoditized economy. Where better to do this than on the recent Winter Olympics? One organization that understands this better than any other is Procter and Gamble (P&G). Procter and Gamble (P&G) understands the importance ...

Via Eric_Determined / Eric Silverstein
Debra Walker's insight:
Connecting to the emotion is absolutely a key to connecting with the customer. Beauty products, as an example, are not sold based on the technical compositions unless there is a link to the emotions of why those ingredients are important - attaching to the values and emotions of the consumer. Similarly - and unfortunately - there is also still a prominence of branding that is associated with connecting with another emotion - fear. Which moves me to tears but for other reasons.
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Eric_Determined / Eric Silverstein's curator insight, March 5, 2014 10:45 PM

#Emotions play an important role within the overall #Customer #Experience with your brand.


Check earlier Scoop article from Jan 30th: 

Emotion IS The #Experience - #Infographic


Share your experience, and your thoughts on the P&G ad campaign.

Rescooped by Debra Walker from New Customer - Passenger Experience
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Building #Customer Relationships in 4 Steps

Building #Customer Relationships in 4 Steps | QUAC Design Thinking | Scoop.it
In order to set up and manage your relationships with individual customers, you have to accomplish four basic things:
Identify customers individually.

Via Eric_Determined / Eric Silverstein
Debra Walker's insight:

I love that these concepts can also apply to those who are working with internal customers as well.  Often times I see that there is more of an effort to practice these 4 steps externally without recognizing that a "captive" internal audience deserves the same consideration and care.

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Eric_Determined / Eric Silverstein's curator insight, January 5, 2014 3:52 AM

The customer experience involves internal steps through customer insight/data gathering, which then requires operational commitment and training in order to properly engage with your customers. 


Share your experience on how those 4 steps have been implemented at your company?


Which brand experience you were most impressed with in 2013?



Paris Stephane's curator insight, January 6, 2014 3:23 PM

Important dans une démarche Customer centric

Rescooped by Debra Walker from New Customer - Passenger Experience
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14 #Customer #Experience Predictions For 2014

14 #Customer #Experience Predictions For 2014 | QUAC Design Thinking | Scoop.it

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, December 27, 2013 4:59 AM

Valuable insight from Jeannie Walters clearly defining the different areas that will impact the #customer #experience.


The end goal is the last point:


"There will be several times in 2014 when you’ll shake your head in disbelief at how wonderful something is. You’ll post images on social media about the best ones, and rave to friends about the corner store/the customer service rep/the bank who showed you they care."


We are all looking forward to such positive experiences.


Any additional trends you would anticipate?



Rescooped by Debra Walker from Just Story It! Biz Storytelling
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Catalogs Are Coming Back With Storytelling - NYTimes.com

Catalogs Are Coming Back With Storytelling - NYTimes.com | QUAC Design Thinking | Scoop.it

Via Karen Dietz
Debra Walker's insight:

Love that storytelling is bringing back in vogue the beautiful catalogue. 

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Karen Dietz's curator insight, February 3, 3:42 PM

Here's a fascinating post direct from the New York Times talking about the rising popularity of catalogs -- and how they've been changing.


OK -- I love catalogs. Not only do I buy from them, but I also learn, discover, and dream. As the NYT's reporter Rebecca Ruiz points out, retailers are adding catalogs back into their marketing, but with a twist.


Now storytelling is taking center stage. We've known some retailers, like Lands End, have made real stories part of their catalog tradition. With marketing bringing storytelling more and more into their work, catalogs are now focused on visually telling stories, and including story triggers into their pages. 


Get ready for more catalogs in the mail -- and they promise to be even more enjoyable! Go read this article to find out specifically what's going on and who's getting into the game.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

Bart van Maanen's curator insight, February 4, 6:26 AM

De aandacht voor de catalogus is terug in de VS. Niet met de nadruk op alle producten van een firma, maar met foto's, lifestyle en verhalen die bij die producten en firma passen. Door de 'zware lading' aan informatie via internet zou de catalogus in nieuwe vorm opnieuw van waarde kunnen worden voor bedrijven.

Jane Dunnewold's comment, February 4, 11:24 AM
Really interesting to consider. I know there are catalogs I sure love to read - even when I never intend to buy anything. IT IS about the inspiration. I love it that print is "coming back.." and wonder what else will follow suit?
Rescooped by Debra Walker from New Customer - Passenger Experience
Scoop.it!

10 Benefits to #Loyalty Programs & #Gamification

10 Benefits to #Loyalty Programs & #Gamification | QUAC Design Thinking | Scoop.it
Providers and partners alike are being better engaged with customer engagement programs like loyalty/rewards programs. NEWS ALERT- click here for special offer    Here are a few of the many be...

Via Eric_Determined / Eric Silverstein
more...
Eric_Determined / Eric Silverstein's curator insight, December 8, 2014 1:56 AM

Customer Engagement #Experience - Do you agree that this is the new frontier for #brands who are looking to strengthen their #customer relationships and nurture #loyalty and #advocacy?


Loyalty and reward programs incentivize customers to engage, while gamification offers discovery and competition, areas which drive a greater emotional connection.


It's time for brands to capitalize on new platforms to driver stronger engagement with their customers, especially via #mobile platform. If you want a suggestion, reach out via Twitter @Eric_Determined or all other social networks.

Aileenexa's curator insight, December 8, 2014 5:37 AM

nvxfg

Dade Ronan's curator insight, January 2, 10:48 AM

http://daderonan.com

Rescooped by Debra Walker from New Customer - Passenger Experience
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Rules of Customer Engagement - TRUST!

Rules of Customer Engagement - TRUST! | QUAC Design Thinking | Scoop.it
As I mentioned above, 90 percent of buyers trust a network referral.  Leaving us as businesses to ask, who represents the network and how do I gain the support of those influencers to evangelize my business.

Via Eric_Determined / Eric Silverstein
Debra Walker's insight:

Excellent article with "simple" common sense thoughts on connecting with customers.  Thank you. 

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Ranjit Kovilinkal's curator insight, January 12, 2014 10:37 AM

Taken from ZMOT by Google. Very interesting and must read!

http://www.google.co.in/think/collections/zero-moment-truth.html

Local Search HQ's comment, January 14, 2014 7:04 AM
Thanks alot for this excellent blog. Very useful points shared.
Eric_Determined / Eric Silverstein's comment, January 14, 2014 11:43 AM
Hi Local Search HQ, thanks for your positive comment. Cheers, Eric
Rescooped by Debra Walker from New Customer - Passenger Experience
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10 Most Popular Posts to Start Your Customer Centric Year

10 Most Popular Posts to Start Your Customer Centric Year | QUAC Design Thinking | Scoop.it
We've lined up our ten most popular posts as must reads to kick off a customer centric year!

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, December 30, 2013 1:26 AM

Lessons learned from 2013 are great ways to start the New Year!


Share your thoughts on some of the posts and which one you found most valuable to you?