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Rescooped by Debra Walker from Just Story It! Biz Storytelling
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Catalogs Are Coming Back With Storytelling - NYTimes.com

Catalogs Are Coming Back With Storytelling - NYTimes.com | QUAC Design Thinking | Scoop.it

Via Karen Dietz
Debra Walker's insight:

Love that storytelling is bringing back in vogue the beautiful catalogue. 

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Karen Dietz's curator insight, February 3, 2015 3:42 PM

Here's a fascinating post direct from the New York Times talking about the rising popularity of catalogs -- and how they've been changing.


OK -- I love catalogs. Not only do I buy from them, but I also learn, discover, and dream. As the NYT's reporter Rebecca Ruiz points out, retailers are adding catalogs back into their marketing, but with a twist.


Now storytelling is taking center stage. We've known some retailers, like Lands End, have made real stories part of their catalog tradition. With marketing bringing storytelling more and more into their work, catalogs are now focused on visually telling stories, and including story triggers into their pages. 


Get ready for more catalogs in the mail -- and they promise to be even more enjoyable! Go read this article to find out specifically what's going on and who's getting into the game.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

Bart van Maanen's curator insight, February 4, 2015 6:26 AM

De aandacht voor de catalogus is terug in de VS. Niet met de nadruk op alle producten van een firma, maar met foto's, lifestyle en verhalen die bij die producten en firma passen. Door de 'zware lading' aan informatie via internet zou de catalogus in nieuwe vorm opnieuw van waarde kunnen worden voor bedrijven.

Jane Dunnewold's comment, February 4, 2015 11:24 AM
Really interesting to consider. I know there are catalogs I sure love to read - even when I never intend to buy anything. IT IS about the inspiration. I love it that print is "coming back.." and wonder what else will follow suit?
Rescooped by Debra Walker from New Customer - Passenger Experience
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Earn your #Customer #Loyalty by bringing them to tears!?

Earn your #Customer #Loyalty by bringing them to tears!? | QUAC Design Thinking | Scoop.it
Brands that build an emotional connection with their customers are the ones that will continue to thrive in our global and commoditized economy. Where better to do this than on the recent Winter Olympics? One organization that understands this better than any other is Procter and Gamble (P&G). Procter and Gamble (P&G) understands the importance ...

Via Eric_Determined / Eric Silverstein
Debra Walker's insight:
Connecting to the emotion is absolutely a key to connecting with the customer. Beauty products, as an example, are not sold based on the technical compositions unless there is a link to the emotions of why those ingredients are important - attaching to the values and emotions of the consumer. Similarly - and unfortunately - there is also still a prominence of branding that is associated with connecting with another emotion - fear. Which moves me to tears but for other reasons.
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Eric_Determined / Eric Silverstein's curator insight, March 5, 2014 10:45 PM

#Emotions play an important role within the overall #Customer #Experience with your brand.


Check earlier Scoop article from Jan 30th: 

Emotion IS The #Experience - #Infographic


Share your experience, and your thoughts on the P&G ad campaign.