Many marketers are turning to various mediums to bolster their holiday marketing initiatives. However, QR codes will be the standout technology that will elevate those campaigns and take them to the next level.
“We see lots of QR codes in typical marketing and advertising implementation, but more and more will be used to also activate mobile commerce engagements this holiday season,”
“With brands, like Target, getting creative with bar code implementations to drive sales and customer loyalty, we can expect QR codes to help facilitate the mobile purchase for brands and retailers alike,”
Laura Marriott, CEO of NeoMedia.