Selfridges is displaying Hussein Chalayan’s Urban Mobility collection as a QR Coded artwork. Triangular steel rods of different heights displaying QR Codes, cities, districts and coordinates play on the travel reference. The QR Codes I have scanned are bit.ly URLs that resolve to a Google Map location. The installation is a unique blend of retail fashion, art and technology and probably demonstrates why Selfridges was voted “Best Department Store in the World” by the International Association of Department Stores.
Via QRious CODE