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Simple Mobile Marketing Tips for Spas and Salons | Urban Shuffle

Simple Mobile Marketing Tips for Spas and Salons | Urban Shuffle | QR Codes - Mobile Marketing | Scoop.it
Joan Stewart's insight:

Great use of mobile for spa and hair salons bu Mike White of Urban Shuffle

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QR Codes - Mobile Marketing
Ideas shared of what works and what will not work with QR codes and Mobile Marketing
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Mobile marketing in 2015: geolocated notifications and more next-gen trends

Mobile marketing in 2015: geolocated notifications and more next-gen trends | QR Codes - Mobile Marketing | Scoop.it
Benjamin Robbins advises businesses on how to make the most of mobile marketing in the year to come
Joan Stewart's insight:

Benjamin Robbins  So Important "Finally, don’t inundate your audience with messages.

Remember you are just one part of their overall stream of information.

Respect that, and you’ll reach your audience and your 2015 targets."

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50 Amazing Facts About Mobile Marketing [SLIDES]

50 Amazing Facts About Mobile Marketing [SLIDES] | QR Codes - Mobile Marketing | Scoop.it
Did you know that more people own a mobile phone than own a toothbrush? That's just 1 of 50 amazing statistics about mobile marketing that will blow your mind.
Joan Stewart's insight:

Jamie Turner developed an amazing list of 50 facts about #MobileMarketing and has shared them in a SlideShare.

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10 Smart QR Code Marketing Ideas to Grow Your Business @UnitagLive

10 Smart QR Code Marketing Ideas to Grow Your Business @UnitagLive | QR Codes - Mobile Marketing | Scoop.it
Top QR Code applications that will help you meet your business objectives & make your marketing mobile & interactive - Actionnable Mobile Marketing Tips
Joan Stewart's insight:

Sophie Descarrega with 2 fundamental takeaways -

QR Codes are very flexible: they can be used as a quick mobile trigger on any existing print, online, outdoor communication media and make your marketing even more interactive.For powerful campaigns, make sure to choose your QR Code content and locations according to your target consumers, marketing goal and budget – just follow the overview table and pick some smart ideas for your next campaign!
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Utilizing Push Notifications as a Mobile Marketing Strategy

Utilizing Push Notifications as a Mobile Marketing Strategy | QR Codes - Mobile Marketing | Scoop.it
Utilizing Push Notifications as a Mobile Marketing Strategy I really think that push notifications have gotten a bad rap in the past. Ever have an app send you a push notification when you were waiti…
Joan Stewart's insight:

ANTVibes author suggestions for using Push Marketing with care. If notification is selective and of value; many have opted to receive notifications in the 18 - 36 years of age bracket.

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Building Blue Chip Ecommerce Sites: The Learnings | GottaQuirk

Building Blue Chip Ecommerce Sites: The Learnings | GottaQuirk | QR Codes - Mobile Marketing | Scoop.it
In the last 18 months, Quirk’s launched 3 of the continent's largest enterprise ecommerce sites. In this post, Greg shares some of the valuable lessons we’ve learnt through each bespoke build.
Joan Stewart's insight:

Learn from those who have forged ahead in Mobile Marketing, article by Greg Schneider about the pitfalls, how to overcome them case study on eCommerce sites.

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The MMA Announces Results of The First Ever Mobile Video Benchmark Study | Mobile Marketing Association

The MMA Announces Results of The First Ever Mobile Video Benchmark Study | Mobile Marketing Association | QR Codes - Mobile Marketing | Scoop.it
Joan Stewart's insight:

Excerpt from article: "Mobile video has become an essential touch point to consumers everywhere and, as such, it's a growingly important platform for brands to evaluate along side Television and Online. Insights such as these can help brands make smart decisions around their mobile marketing investments, at a time when consumer time spent on mobile devices is exploding," said Will Kassoy, CEO of AdColony and co-chair of the MMA Mobile Video Committee.

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Tencent just unleashed a secret weapon for WeChat that will...

Tencent just unleashed a secret weapon for WeChat that will... | QR Codes - Mobile Marketing | Scoop.it
China’s WeChat messenger (or Weixin, as it’s known domestically) comes packed with more tools than a Swiss army knife, and it’s just introduced a new feature that will heighten its dominance over the country’s mobile internet. According to 36kr, parent company Tencent recently began...
Joan Stewart's insight:

Steven Millward -  He Who Owns the Users Shall Own the Channels.

Typically, scanning one of these WeChat-specific QR codes results in an instant follow for a specific user or public account (usually a brand or a blog).  

Typically, scanning one of these WeChat-specific QR codes results in an instant follow for a specific user or public account (usually a brand or a blog).

Read more: Tencent just unleashed a secret weapon for WeChat that will terrify China’s Android app stores http://www.techinasia.com/tencent-just-unleashed-a-secret-weapon-for-wechat-that-will-scare-the-daylights-out-chinas-adjective-app-stores/Typically, scanning one of these WeChat-specific QR codes results in an instant follow for a specific user or public account (usually a brand or a blog).

Read more: Tencent just unleashed a secret weapon for WeChat that will terrify China’s Android app stores http://www.techinasia.com/tencent-just-unleashed-a-secret-weapon-for-wechat-that-will-scare-the-daylights-out-chinas-adjective-app-stores/
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QR Codes and Mobile Landing Pages for List Building & Engagement - The ExactTarget Blog

By now most marketers who have experimented with QR codes realize that these 2D barcodes are not going to be the "next big thing" that sends consumers running to scan everything in sight. To be sure, the novelty of QR…
Joan Stewart's insight:

Article by Jason Summerfield on QR Code Marketing, sums up dimensions to be used. Keep in mind everything setup must be to a mobile platform from A to Z.

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MediaPost Publications Location-Based Mobile Ads Forecast To Hit $10.8B In 2017 01/17/2014

MediaPost Publications Location-Based Mobile Ads Forecast To Hit $10.8B In 2017 01/17/2014 | QR Codes - Mobile Marketing | Scoop.it
Location-Based Mobile Ads Forecast To Hit $10.8B In 2017 - 01/17/2014
Joan Stewart's insight:

The time has arrived to look at forecasts on Location-Based Mobile Ads.  Article written by Gavin O'Malley

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PayPal Tests QR Codes In Shop Windows; Mobile Check-Ins At Stores For Personalized Service | TechCrunch

PayPal Tests QR Codes In Shop Windows; Mobile Check-Ins At Stores For Personalized Service | TechCrunch | QR Codes - Mobile Marketing | Scoop.it
PayPal is rolling out a number of payments pilots this week in international markets, showcasing the company's mobile payments technologies. We've seen PayPal..
Joan Stewart's insight:

Just when some thought QR Codes were not going to rock the boat.

 

Here’s how it works. Participating stores have affixed QR codes to their shop window. With a dedicated De 9 Straatjes mobile app you can scan the QR code, which will automatically direct you to a mobile website where you’ll see the products displayed in the shop windows. You can then select the product of your choice, in your desired color or size, buy it with PayPal, and have it delivered to your home.

 

Article by Leena Rao

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Facebook Introduces Embeddable Posts

Facebook Introduces Embeddable Posts | QR Codes - Mobile Marketing | Scoop.it
Facebook is making its posts embeddable to give them wider circulation in news stories and blog posts.
Joan Stewart's insight:

For a post to be embeddable, it must be set to public. Article by Todd Wasserman.

 

The new embeds can also include hashtags, which readers can click on to see those discussions.

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Your Top 10 Mobile Marketing Questions…Answered - Business 2 Community

Your Top 10 Mobile Marketing Questions…Answered - Business 2 Community | QR Codes - Mobile Marketing | Scoop.it
Joan Stewart's insight:

Article by Azure Collier posing the question ":How do we thank about all of our communications with mobile..."

“How do we think about all of our communications with mobile as one core consideration in how we deliver information or value to our audiences?”
Read more at http://www.business2community.com/mobile-apps/your-top-10-mobile-marketing-questionsanswered-0563517#rF7iDSw9slSYKszt.99“How do we think about all of our communications with mobile as one core consideration in how we deliver information or value to our audiences?”
Read more at http://www.business2community.com/mobile-apps/your-top-10-mobile-marketing-questionsanswered-0563517#rF7iDSw9slSYKszt.99Your business is already mobile because your audience is reading your emails, viewing your website, and searching for you with their phones
Read more at http://www.business2community.com/mobile-apps/your-top-10-mobile-marketing-questionsanswered-0563517#rF7iDSw9slSYKszt.99Your business is already mobile because your audience is reading your emails, viewing your website, and searching for you with their phones.
Read more at http://www.business2community.com/mobile-apps/your-top-10-mobile-marketing-questionsanswered-0563517#rF7iDSw9slSYKszt.99Your business is already mobile because your audience is reading your emails, viewing your website, and searching for you with their phones.
Read more at http://www.business2community.com/mobile-apps/your-top-10-mobile-marketing-questionsanswered-0563517#rF7iDSw9slSYKszt.99Your business is already mobile because your audience is reading your emails, viewing your website, and searching for you with their phones.
Read more at http://www.business2community.com/mobile-apps/your-top-10-mobile-marketing-questionsanswered-0563517#rF7iDSw9slSYKszt.99
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6 QR Code Mistakes Marketers Make - Business 2 Community

6 QR Code Mistakes Marketers Make - Business 2 Community | QR Codes - Mobile Marketing | Scoop.it
6 QR Code Mistakes Marketers Make
Business 2 Community
6 QR Code Mistakes Marketers Make image QR Code I was sitting in a conference hall and everyone around me had a smartphone, tablet (often with a keyboard) or laptop out.
Joan Stewart's insight:

Nearly everyone that scans a QR code will be using a mobile device of some sort, the landing page you direct them to must be optimized for mobile.

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Mobile Search Will Surpass Desktop in 2015 - eMarketer

Mobile Search Will Surpass Desktop in 2015 - eMarketer | QR Codes - Mobile Marketing | Scoop.it
2015 will see mobile search reach the tipping point as the majority of spend, organic traffic and paid clicks comes from smartphones and tablets—surpassing traditional desktop/laptop search activity. According to a new eMarketer report, the ubiquity of smartphones—and consumers' growing use of phones almost 24/7—means that search will be more mobile than desktop next year.
Joan Stewart's insight:

Projections going forward into 2015 and Beyond via eMarketer

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10 Marketing Predictions for 2015 [INFOGRAPHIC]

10 Marketing Predictions for 2015 [INFOGRAPHIC] | QR Codes - Mobile Marketing | Scoop.it
There have been many changes in the digital marketing space over 2014, and that has marketers preparing to revise their strategies as we approach 2015. So what is the future of SEO, social media, content marketing, and mobile marketing?
Joan Stewart's insight:

Brianna Smith with 10 Marketing Predictions for 2015 together with an Infographic #MobileMarketing

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5 Tips on Mobile Marketing for Small Businesses | Negosentro

5 Tips on Mobile Marketing for Small Businesses | Negosentro | QR Codes - Mobile Marketing | Scoop.it
by Priya Viswanathan, Mobile Devices Expert | Mobile has now come to rule industries of all shapes and sizes. Accordingly, traditional and email marketing
Joan Stewart's insight:

Cindy Del Rio with 5 Tips and explanations on Mobile Marketing that should keep a Small Business on Track.

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Mobile Marketing: 6 Easy Steps to Raise Your Brand Awareness with Mobile Prize Giveaways @UnitagLive

Mobile Marketing: 6 Easy Steps to Raise Your Brand Awareness with Mobile Prize Giveaways @UnitagLive | QR Codes - Mobile Marketing | Scoop.it
INFOGRAPHIC - 6 essential tips to run successful Instant Win Sweepstakes on Mobile: collect leads and consumer data, promote your brand, increase visibility
Joan Stewart's insight:

Iulia Sabau using Mobile Marketing using Gamification.


Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems. What better way to build a data base and interact with those on the move with mobile.

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Here’s What Happened in Mobile Marketing This Week | Mobile Marketing Watch

Here’s What Happened in Mobile Marketing This Week | Mobile Marketing Watch | QR Codes - Mobile Marketing | Scoop.it
Joan Stewart's insight:

Michael Essany Top Stories of The Week in #MobileMarketing.

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5 Mobile Marketing Tools Your Business Won't Succeed Without - SociallyStacked

5 Mobile Marketing Tools Your Business Won't Succeed Without - SociallyStacked | QR Codes - Mobile Marketing | Scoop.it
By Jim Belosic
It seems like every week I read a new set of statistics about the importance of mobile in a company’s marketing strategy. Two of the most recent stand out. The first, from SteamFeed, included the fact that … Read more
Joan Stewart's insight:

Jim Belosic - Tools for Mobile - QR Code is great for Brick and Mortar Business! Highlighting the QR Codes but that is 1 of the  6 handy tips in the article.

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Wounded QR code

Wounded QR code | QR Codes - Mobile Marketing | Scoop.it
How far is it possible to distress a QR code and make it still readable?

Via Paulo Gervasio
Joan Stewart's insight:

Complete insight as to how efficiently QR Codes work by Data Genetics.

 

Your goal is to look at the source image and guess if you think my smartphone reader was able to scan the code.

 

Test, Test and Test again, make sure your code is not broken.

 

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QR Code Best Practices | Qfuse

QR Code Best Practices | Qfuse | QR Codes - Mobile Marketing | Scoop.it
Mobile Websites, QR Codes, and NFC Tags are simplified with Qfuse, an industry-leading tool for creating dynamic QR Codes, and custom mobile landing pages.
Joan Stewart's insight:

Jason Summerfield stepped through QR Code guidelines in this article. If working with QR Codes here are 13 great things to remember.

 

QR Codes really are a part of the mobile tool box, using them correctly within the right context could be an additional bonus to marketing efforts.

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How To Use Data And Research To Build A Better Mobile Web - Digital Marketing Domain - SEO Services, search engine optimization, internet marketing, social media optimization and more..!

How To Use Data And Research To Build A Better Mobile Web - Digital Marketing Domain - SEO Services, search engine optimization, internet marketing, social media optimization and more..! | QR Codes - Mobile Marketing | Scoop.it
How To Use Data And Research To Build A Better Mobile Web http://t.co/OVqBxXtZK9
Joan Stewart's insight:

Article by Jonathan Kochis describes how he is approaching projects on Mobile.

 

"In this post, I’ll refer to specific mobile research projects I’ve conducted and build a case for audience surveys, participatory discovery sessions and review of analytics data."

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New TCPA Guidelines: What Do They Mean For Mobile Marketing?

New TCPA Guidelines: What Do They Mean For Mobile Marketing? | QR Codes - Mobile Marketing | Scoop.it
By now, you have likely noticed that everyone is talking (and texting) about the amendments to the Telephone Consumer Protection Act (TCPA) — the same legislation that spawned the “Do Not Call” registry.
Joan Stewart's insight:

New TCPA rules do not nullify prior written consent, meaning that we would not be required to ask consumers who previously granted written consent to re-opt in to receive future communications via mobile. This would also permit us to leverage our existing lists of subscribers for future messaging campaigns. Article by Cezar Kolodziej

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How Mobile Marketing Can Work For You | David Petar

How Mobile Marketing Can Work For You | David Petar | QR Codes - Mobile Marketing | Scoop.it
There are so many choices when it comes to building a mobile marketing strategy for your business that it's hard to know where to begin. The follow...
Joan Stewart's insight:

Article from Digial Bloggers covering what steps to keep focused on when doing Mobile Marketing.

 

Excellent tips given to guide you through the process, special mention made on Landing Pages and Special Offers.

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6 Free Barcode & QR scanner apps For Your iPhone

6 Free Barcode & QR scanner apps For Your iPhone | QR Codes - Mobile Marketing | Scoop.it
A Quick Response Code or more commonly called as the QR Code is a technology that allows you to read a machine readable label that is commonly used for barcodes on a particular item.

Via DashBurst, Gerrit Bes
Joan Stewart's insight:

Always good to know where to find suggested QR Code Readers/Scanners. Thanks to Dashburst and Gerrit Bes for sourcing this information.

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