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Attracting More Customers

Attracting More Customers | QR Codes - Mobile Marketing | Scoop.it
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QR Codes "Let the QR Reader find the anwers" works just the same as the Yellow Pages "Let your fingers do the Walking"

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QR Codes - Mobile Marketing
Ideas shared of what works and what will not work with QR codes and Mobile Marketing
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Internet Marketing vs. Mobile Marketing - | @AskJamieTurner

Internet Marketing vs. Mobile Marketing - | @AskJamieTurner | QR Codes - Mobile Marketing | Scoop.it
Digital marketing tactics offer businesses the best of both worlds in the marketing sense. Because they are highly trackable, they offer invaluable and fairly accurate insights into response rates and user behavior. Furthermore, the superior targeting abilities they provide typically result in less waste, making campaigns cost efficient. Though digital marketing has been on the
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Kristen Gramigna - knowing the difference between internet marketing and mobile marketing.

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Why Graphic Designers Must Know QR Codes Capabilities

Why Graphic Designers Must Know QR Codes Capabilities | QR Codes - Mobile Marketing | Scoop.it
A graphic designer posted in a design Facebook group, asking others if they had scanned QR codes. There were a good number of them who have used QR codes.
Joan Stewart's insight:

Speider Schneider breathing fresh life into QR Codes, using them effectively!

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What is a QR code and how to read it in Android/iOS/Windows Mobile/Symbian/Java devices | Cyber Programmers

What is a QR code and how to read it in Android/iOS/Windows Mobile/Symbian/Java devices | Cyber Programmers | QR Codes - Mobile Marketing | Scoop.it
How to open QR codes in Android/iOS/Java/Symbian/Windows devices...
Joan Stewart's insight:

Mikael Aleksanyan quick overview of how a QR Code works, together with suggestions of different QR Code Readers for a variety of digital phones being used today. #MobileMarketing

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5 Tips for Boosting Your Mobile-Marketing Platform in 2015

5 Tips for Boosting Your Mobile-Marketing Platform in 2015 | QR Codes - Mobile Marketing | Scoop.it
Make a New Year's resolution to optimize your marketing for mobile.
Joan Stewart's insight:

Brett Relander Stepping into 2015 with 5 good tips to remember.

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Mobile Search Will Surpass Desktop in 2015 - eMarketer

Mobile Search Will Surpass Desktop in 2015 - eMarketer | QR Codes - Mobile Marketing | Scoop.it
2015 will see mobile search reach the tipping point as the majority of spend, organic traffic and paid clicks comes from smartphones and tablets—surpassing traditional desktop/laptop search activity. According to a new eMarketer report, the ubiquity of smartphones—and consumers' growing use of phones almost 24/7—means that search will be more mobile than desktop next year.
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Projections going forward into 2015 and Beyond via eMarketer

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10 Marketing Predictions for 2015 [INFOGRAPHIC]

10 Marketing Predictions for 2015 [INFOGRAPHIC] | QR Codes - Mobile Marketing | Scoop.it
There have been many changes in the digital marketing space over 2014, and that has marketers preparing to revise their strategies as we approach 2015. So what is the future of SEO, social media, content marketing, and mobile marketing?
Joan Stewart's insight:

Brianna Smith with 10 Marketing Predictions for 2015 together with an Infographic #MobileMarketing

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5 Tips on Mobile Marketing for Small Businesses | Negosentro

5 Tips on Mobile Marketing for Small Businesses | Negosentro | QR Codes - Mobile Marketing | Scoop.it
by Priya Viswanathan, Mobile Devices Expert | Mobile has now come to rule industries of all shapes and sizes. Accordingly, traditional and email marketing
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Cindy Del Rio with 5 Tips and explanations on Mobile Marketing that should keep a Small Business on Track.

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Mobile Marketing: 6 Easy Steps to Raise Your Brand Awareness with Mobile Prize Giveaways @UnitagLive

Mobile Marketing: 6 Easy Steps to Raise Your Brand Awareness with Mobile Prize Giveaways @UnitagLive | QR Codes - Mobile Marketing | Scoop.it
INFOGRAPHIC - 6 essential tips to run successful Instant Win Sweepstakes on Mobile: collect leads and consumer data, promote your brand, increase visibility
Joan Stewart's insight:

Iulia Sabau using Mobile Marketing using Gamification.


Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems. What better way to build a data base and interact with those on the move with mobile.

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Here’s What Happened in Mobile Marketing This Week | Mobile Marketing Watch

Here’s What Happened in Mobile Marketing This Week | Mobile Marketing Watch | QR Codes - Mobile Marketing | Scoop.it
Joan Stewart's insight:

Michael Essany Top Stories of The Week in #MobileMarketing.

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5 Mobile Marketing Tools Your Business Won't Succeed Without - SociallyStacked

5 Mobile Marketing Tools Your Business Won't Succeed Without - SociallyStacked | QR Codes - Mobile Marketing | Scoop.it
By Jim Belosic
It seems like every week I read a new set of statistics about the importance of mobile in a company’s marketing strategy. Two of the most recent stand out. The first, from SteamFeed, included the fact that … Read more
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Jim Belosic - Tools for Mobile - QR Code is great for Brick and Mortar Business! Highlighting the QR Codes but that is 1 of the  6 handy tips in the article.

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Wounded QR code

Wounded QR code | QR Codes - Mobile Marketing | Scoop.it
How far is it possible to distress a QR code and make it still readable?

Via Paulo Gervasio
Joan Stewart's insight:

Complete insight as to how efficiently QR Codes work by Data Genetics.

 

Your goal is to look at the source image and guess if you think my smartphone reader was able to scan the code.

 

Test, Test and Test again, make sure your code is not broken.

 

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QR Code Best Practices | Qfuse

QR Code Best Practices | Qfuse | QR Codes - Mobile Marketing | Scoop.it
Mobile Websites, QR Codes, and NFC Tags are simplified with Qfuse, an industry-leading tool for creating dynamic QR Codes, and custom mobile landing pages.
Joan Stewart's insight:

Jason Summerfield stepped through QR Code guidelines in this article. If working with QR Codes here are 13 great things to remember.

 

QR Codes really are a part of the mobile tool box, using them correctly within the right context could be an additional bonus to marketing efforts.

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How To Use Data And Research To Build A Better Mobile Web - Digital Marketing Domain - SEO Services, search engine optimization, internet marketing, social media optimization and more..!

How To Use Data And Research To Build A Better Mobile Web - Digital Marketing Domain - SEO Services, search engine optimization, internet marketing, social media optimization and more..! | QR Codes - Mobile Marketing | Scoop.it
How To Use Data And Research To Build A Better Mobile Web http://t.co/OVqBxXtZK9
Joan Stewart's insight:

Article by Jonathan Kochis describes how he is approaching projects on Mobile.

 

"In this post, I’ll refer to specific mobile research projects I’ve conducted and build a case for audience surveys, participatory discovery sessions and review of analytics data."

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Amazing new 2D tag provides a lead with every scan! - QR Code Press | QR Code Press

Amazing new 2D tag provides a lead with every scan! - QR Code Press | QR Code Press | QR Codes - Mobile Marketing | Scoop.it
For years companies have been adding interactivity to their print and display materials to drive traffic to their websites. This has been accomplished using
Joan Stewart's insight:

GLIF is new technology similar to QR Code interactivity with active lead generation. Is this the new game changer in advertising?

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Five Examples of Creative and Successful QR Code Campaigns

Five Examples of Creative and Successful QR Code Campaigns | QR Codes - Mobile Marketing | Scoop.it
QR codes are small squares that are jam-packed with data that are popular in the USA, they are used extensively throughout Asia with great results. QR Code
Joan Stewart's insight:

MavSocial presents 5 Case Studies - The Art of Ever Green Marketing with QR Codes and making a success of campaigns.

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Five Examples of Creative and Successful QR Code Campaigns

Five Examples of Creative and Successful QR Code Campaigns | QR Codes - Mobile Marketing | Scoop.it
QR codes are small squares that are jam-packed with data that are popular in the USA, they are used extensively throughout Asia with great results. QR Code
Joan Stewart's insight:

MavSocial with 5 Great Ideas on 'How To Use' Case Studies on QR Code Marketing. MavSocial is also featured on #WebToolsWiki at http://webtoolswiki.com/mavsocial/

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Mobile marketing in 2015: geolocated notifications and more next-gen trends

Mobile marketing in 2015: geolocated notifications and more next-gen trends | QR Codes - Mobile Marketing | Scoop.it
Benjamin Robbins advises businesses on how to make the most of mobile marketing in the year to come
Joan Stewart's insight:

Benjamin Robbins  So Important "Finally, don’t inundate your audience with messages.

Remember you are just one part of their overall stream of information.

Respect that, and you’ll reach your audience and your 2015 targets."

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50 Amazing Facts About Mobile Marketing [SLIDES]

50 Amazing Facts About Mobile Marketing [SLIDES] | QR Codes - Mobile Marketing | Scoop.it
Did you know that more people own a mobile phone than own a toothbrush? That's just 1 of 50 amazing statistics about mobile marketing that will blow your mind.
Joan Stewart's insight:

Jamie Turner developed an amazing list of 50 facts about #MobileMarketing and has shared them in a SlideShare.

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10 Smart QR Code Marketing Ideas to Grow Your Business @UnitagLive

10 Smart QR Code Marketing Ideas to Grow Your Business @UnitagLive | QR Codes - Mobile Marketing | Scoop.it
Top QR Code applications that will help you meet your business objectives & make your marketing mobile & interactive - Actionnable Mobile Marketing Tips
Joan Stewart's insight:

Sophie Descarrega with 2 fundamental takeaways -

QR Codes are very flexible: they can be used as a quick mobile trigger on any existing print, online, outdoor communication media and make your marketing even more interactive.For powerful campaigns, make sure to choose your QR Code content and locations according to your target consumers, marketing goal and budget – just follow the overview table and pick some smart ideas for your next campaign!
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Utilizing Push Notifications as a Mobile Marketing Strategy

Utilizing Push Notifications as a Mobile Marketing Strategy | QR Codes - Mobile Marketing | Scoop.it
Utilizing Push Notifications as a Mobile Marketing Strategy I really think that push notifications have gotten a bad rap in the past. Ever have an app send you a push notification when you were waiti…
Joan Stewart's insight:

ANTVibes author suggestions for using Push Marketing with care. If notification is selective and of value; many have opted to receive notifications in the 18 - 36 years of age bracket.

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Building Blue Chip Ecommerce Sites: The Learnings | GottaQuirk

Building Blue Chip Ecommerce Sites: The Learnings | GottaQuirk | QR Codes - Mobile Marketing | Scoop.it
In the last 18 months, Quirk’s launched 3 of the continent's largest enterprise ecommerce sites. In this post, Greg shares some of the valuable lessons we’ve learnt through each bespoke build.
Joan Stewart's insight:

Learn from those who have forged ahead in Mobile Marketing, article by Greg Schneider about the pitfalls, how to overcome them case study on eCommerce sites.

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The MMA Announces Results of The First Ever Mobile Video Benchmark Study | Mobile Marketing Association

The MMA Announces Results of The First Ever Mobile Video Benchmark Study | Mobile Marketing Association | QR Codes - Mobile Marketing | Scoop.it
Joan Stewart's insight:

Excerpt from article: "Mobile video has become an essential touch point to consumers everywhere and, as such, it's a growingly important platform for brands to evaluate along side Television and Online. Insights such as these can help brands make smart decisions around their mobile marketing investments, at a time when consumer time spent on mobile devices is exploding," said Will Kassoy, CEO of AdColony and co-chair of the MMA Mobile Video Committee.

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Tencent just unleashed a secret weapon for WeChat that will...

Tencent just unleashed a secret weapon for WeChat that will... | QR Codes - Mobile Marketing | Scoop.it
China’s WeChat messenger (or Weixin, as it’s known domestically) comes packed with more tools than a Swiss army knife, and it’s just introduced a new feature that will heighten its dominance over the country’s mobile internet. According to 36kr, parent company Tencent recently began...
Joan Stewart's insight:

Steven Millward -  He Who Owns the Users Shall Own the Channels.

Typically, scanning one of these WeChat-specific QR codes results in an instant follow for a specific user or public account (usually a brand or a blog).  

Typically, scanning one of these WeChat-specific QR codes results in an instant follow for a specific user or public account (usually a brand or a blog).

Read more: Tencent just unleashed a secret weapon for WeChat that will terrify China’s Android app stores http://www.techinasia.com/tencent-just-unleashed-a-secret-weapon-for-wechat-that-will-scare-the-daylights-out-chinas-adjective-app-stores/Typically, scanning one of these WeChat-specific QR codes results in an instant follow for a specific user or public account (usually a brand or a blog).

Read more: Tencent just unleashed a secret weapon for WeChat that will terrify China’s Android app stores http://www.techinasia.com/tencent-just-unleashed-a-secret-weapon-for-wechat-that-will-scare-the-daylights-out-chinas-adjective-app-stores/
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QR Codes and Mobile Landing Pages for List Building & Engagement - The ExactTarget Blog

By now most marketers who have experimented with QR codes realize that these 2D barcodes are not going to be the "next big thing" that sends consumers running to scan everything in sight. To be sure, the novelty of QR…
Joan Stewart's insight:

Article by Jason Summerfield on QR Code Marketing, sums up dimensions to be used. Keep in mind everything setup must be to a mobile platform from A to Z.

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MediaPost Publications Location-Based Mobile Ads Forecast To Hit $10.8B In 2017 01/17/2014

MediaPost Publications Location-Based Mobile Ads Forecast To Hit $10.8B In 2017 01/17/2014 | QR Codes - Mobile Marketing | Scoop.it
Location-Based Mobile Ads Forecast To Hit $10.8B In 2017 - 01/17/2014
Joan Stewart's insight:

The time has arrived to look at forecasts on Location-Based Mobile Ads.  Article written by Gavin O'Malley

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