QR Codes - Mobile...
Follow
Find
557 views | +0 today
 
Rescooped by Joan Stewart from QRiousCODE
onto QR Codes - Mobile Marketing
Scoop.it!

QR-Cube

QR-Cube | QR Codes - Mobile Marketing | Scoop.it
The QR-Cube is a solid wooden cube with scannable QR codes etched into it’s sides. These codes however, are a bit different, they are programmable. Each QR-Cube and its codes are totally unique, so...

Via QRious CODE
Joan Stewart's insight:

Reminds me of the old paper weight on a desk, what a wonderful gift for B2B.  Each code reflecting relevant information pertaining to Company special offers advertising.

more...
QRious CODE's curator insight, December 27, 2012 8:01 AM

The QR-Cube is a solid wooden cube with scannable QR codes etched into it’s sides. These codes however, are a bit different, they are programmable. Each QR-Cube and its codes are totally unique, so you can log into the site and program the sides of your cube to scan to wherever you like.

From around the web

QR Codes - Mobile Marketing
Ideas shared of what works and what will not work with QR codes and Mobile Marketing
Curated by Joan Stewart
Your new post is loading...
Your new post is loading...
Scooped by Joan Stewart
Scoop.it!

5 Tips on Mobile Marketing for Small Businesses | Negosentro

5 Tips on Mobile Marketing for Small Businesses | Negosentro | QR Codes - Mobile Marketing | Scoop.it
by Priya Viswanathan, Mobile Devices Expert | Mobile has now come to rule industries of all shapes and sizes. Accordingly, traditional and email marketing
Joan Stewart's insight:

Cindy Del Rio with 5 Tips and explanations on Mobile Marketing that should keep a Small Business on Track.

more...
No comment yet.
Suggested by sophiedesc
Scoop.it!

Mobile Marketing: 6 Easy Steps to Raise Your Brand Awareness with Mobile Prize Giveaways @UnitagLive

Mobile Marketing: 6 Easy Steps to Raise Your Brand Awareness with Mobile Prize Giveaways @UnitagLive | QR Codes - Mobile Marketing | Scoop.it
INFOGRAPHIC - 6 essential tips to run successful Instant Win Sweepstakes on Mobile: collect leads and consumer data, promote your brand, increase visibility
Joan Stewart's insight:

Iulia Sabau using Mobile Marketing using Gamification.


Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems. What better way to build a data base and interact with those on the move with mobile.

more...
No comment yet.
Scooped by Joan Stewart
Scoop.it!

Here’s What Happened in Mobile Marketing This Week | Mobile Marketing Watch

Here’s What Happened in Mobile Marketing This Week | Mobile Marketing Watch | QR Codes - Mobile Marketing | Scoop.it
Joan Stewart's insight:

Michael Essany Top Stories of The Week in #MobileMarketing.

more...
No comment yet.
Scooped by Joan Stewart
Scoop.it!

5 Mobile Marketing Tools Your Business Won't Succeed Without - SociallyStacked

5 Mobile Marketing Tools Your Business Won't Succeed Without - SociallyStacked | QR Codes - Mobile Marketing | Scoop.it
By Jim Belosic
It seems like every week I read a new set of statistics about the importance of mobile in a company’s marketing strategy. Two of the most recent stand out. The first, from SteamFeed, included the fact that … Read more
Joan Stewart's insight:

Jim Belosic - Tools for Mobile - QR Code is great for Brick and Mortar Business! Highlighting the QR Codes but that is 1 of the  6 handy tips in the article.

more...
No comment yet.
Rescooped by Joan Stewart from QR Codes & NFCs
Scoop.it!

Wounded QR code

Wounded QR code | QR Codes - Mobile Marketing | Scoop.it
How far is it possible to distress a QR code and make it still readable?

Via Paulo Gervasio
Joan Stewart's insight:

Complete insight as to how efficiently QR Codes work by Data Genetics.

 

Your goal is to look at the source image and guess if you think my smartphone reader was able to scan the code.

 

Test, Test and Test again, make sure your code is not broken.

 

more...
No comment yet.
Scooped by Joan Stewart
Scoop.it!

QR Code Best Practices | Qfuse

QR Code Best Practices | Qfuse | QR Codes - Mobile Marketing | Scoop.it
Mobile Websites, QR Codes, and NFC Tags are simplified with Qfuse, an industry-leading tool for creating dynamic QR Codes, and custom mobile landing pages.
Joan Stewart's insight:

Jason Summerfield stepped through QR Code guidelines in this article. If working with QR Codes here are 13 great things to remember.

 

QR Codes really are a part of the mobile tool box, using them correctly within the right context could be an additional bonus to marketing efforts.

more...
No comment yet.
Scooped by Joan Stewart
Scoop.it!

How To Use Data And Research To Build A Better Mobile Web - Digital Marketing Domain - SEO Services, search engine optimization, internet marketing, social media optimization and more..!

How To Use Data And Research To Build A Better Mobile Web - Digital Marketing Domain - SEO Services, search engine optimization, internet marketing, social media optimization and more..! | QR Codes - Mobile Marketing | Scoop.it
How To Use Data And Research To Build A Better Mobile Web http://t.co/OVqBxXtZK9
Joan Stewart's insight:

Article by Jonathan Kochis describes how he is approaching projects on Mobile.

 

"In this post, I’ll refer to specific mobile research projects I’ve conducted and build a case for audience surveys, participatory discovery sessions and review of analytics data."

more...
No comment yet.
Scooped by Joan Stewart
Scoop.it!

New TCPA Guidelines: What Do They Mean For Mobile Marketing?

New TCPA Guidelines: What Do They Mean For Mobile Marketing? | QR Codes - Mobile Marketing | Scoop.it
By now, you have likely noticed that everyone is talking (and texting) about the amendments to the Telephone Consumer Protection Act (TCPA) — the same legislation that spawned the “Do Not Call” registry.
Joan Stewart's insight:

New TCPA rules do not nullify prior written consent, meaning that we would not be required to ask consumers who previously granted written consent to re-opt in to receive future communications via mobile. This would also permit us to leverage our existing lists of subscribers for future messaging campaigns. Article by Cezar Kolodziej

more...
No comment yet.
Scooped by Joan Stewart
Scoop.it!

How Mobile Marketing Can Work For You | David Petar

How Mobile Marketing Can Work For You | David Petar | QR Codes - Mobile Marketing | Scoop.it
There are so many choices when it comes to building a mobile marketing strategy for your business that it's hard to know where to begin. The follow...
Joan Stewart's insight:

Article from Digial Bloggers covering what steps to keep focused on when doing Mobile Marketing.

 

Excellent tips given to guide you through the process, special mention made on Landing Pages and Special Offers.

more...
No comment yet.
Rescooped by Joan Stewart from Latest Social Media News
Scoop.it!

6 Free Barcode & QR scanner apps For Your iPhone

6 Free Barcode & QR scanner apps For Your iPhone | QR Codes - Mobile Marketing | Scoop.it
A Quick Response Code or more commonly called as the QR Code is a technology that allows you to read a machine readable label that is commonly used for barcodes on a particular item.

Via DashBurst, Gerrit Bes
Joan Stewart's insight:

Always good to know where to find suggested QR Code Readers/Scanners. Thanks to Dashburst and Gerrit Bes for sourcing this information.

more...
No comment yet.
Scooped by Joan Stewart
Scoop.it!

The Three Rules of QR Codes

The Three Rules of QR Codes | QR Codes - Mobile Marketing | Scoop.it
Joan Stewart's insight:

Learning from campaigns already tried and tested gives insight what the does and don'ts - another great article from Roger

more...
No comment yet.
Scooped by Joan Stewart
Scoop.it!

Mobile Marketing, How to Get Started | Social Media Examiner

Mobile Marketing, How to Get Started | Social Media Examiner | QR Codes - Mobile Marketing | Scoop.it
Social media marketing podcast 41, in this episode Jamie Turner shares how to start with mobile marketing and why your mobile customers matter.
Joan Stewart's insight:

Article by Michael Stelzner really gives elaborate detail, links and ideas for mobile marketing. Includes email, text and QR code Marketing. Excellent reading and resources suggested.

more...
No comment yet.
Scooped by Joan Stewart
Scoop.it!

10 Commandments of Mobile Marketing | MobileMarketingProfits.com

10 Commandments of Mobile Marketing | MobileMarketingProfits.com | QR Codes - Mobile Marketing | Scoop.it
Not that I am comparing myself to Moses, but I am taking on the responsibility of writing out the 10 Commandments of Mobile Marketing. And while they are
Joan Stewart's insight:

Kim Dushinski is a leader in Mobile Marketing and how to do it right! Here are her suggested steps to follow through with your mobile sites.

more...
No comment yet.
Scooped by Joan Stewart
Scoop.it!

Utilizing Push Notifications as a Mobile Marketing Strategy

Utilizing Push Notifications as a Mobile Marketing Strategy | QR Codes - Mobile Marketing | Scoop.it
Utilizing Push Notifications as a Mobile Marketing Strategy I really think that push notifications have gotten a bad rap in the past. Ever have an app send you a push notification when you were waiti…
Joan Stewart's insight:

ANTVibes author suggestions for using Push Marketing with care. If notification is selective and of value; many have opted to receive notifications in the 18 - 36 years of age bracket.

more...
No comment yet.
Scooped by Joan Stewart
Scoop.it!

Building Blue Chip Ecommerce Sites: The Learnings | GottaQuirk

Building Blue Chip Ecommerce Sites: The Learnings | GottaQuirk | QR Codes - Mobile Marketing | Scoop.it
In the last 18 months, Quirk’s launched 3 of the continent's largest enterprise ecommerce sites. In this post, Greg shares some of the valuable lessons we’ve learnt through each bespoke build.
Joan Stewart's insight:

Learn from those who have forged ahead in Mobile Marketing, article by Greg Schneider about the pitfalls, how to overcome them case study on eCommerce sites.

more...
No comment yet.
Scooped by Joan Stewart
Scoop.it!

The MMA Announces Results of The First Ever Mobile Video Benchmark Study | Mobile Marketing Association

The MMA Announces Results of The First Ever Mobile Video Benchmark Study | Mobile Marketing Association | QR Codes - Mobile Marketing | Scoop.it
Joan Stewart's insight:

Excerpt from article: "Mobile video has become an essential touch point to consumers everywhere and, as such, it's a growingly important platform for brands to evaluate along side Television and Online. Insights such as these can help brands make smart decisions around their mobile marketing investments, at a time when consumer time spent on mobile devices is exploding," said Will Kassoy, CEO of AdColony and co-chair of the MMA Mobile Video Committee.

more...
No comment yet.
Scooped by Joan Stewart
Scoop.it!

Tencent just unleashed a secret weapon for WeChat that will...

Tencent just unleashed a secret weapon for WeChat that will... | QR Codes - Mobile Marketing | Scoop.it
China’s WeChat messenger (or Weixin, as it’s known domestically) comes packed with more tools than a Swiss army knife, and it’s just introduced a new feature that will heighten its dominance over the country’s mobile internet. According to 36kr, parent company Tencent recently began...
Joan Stewart's insight:

Steven Millward -  He Who Owns the Users Shall Own the Channels.

Typically, scanning one of these WeChat-specific QR codes results in an instant follow for a specific user or public account (usually a brand or a blog).  

Typically, scanning one of these WeChat-specific QR codes results in an instant follow for a specific user or public account (usually a brand or a blog).

Read more: Tencent just unleashed a secret weapon for WeChat that will terrify China’s Android app stores http://www.techinasia.com/tencent-just-unleashed-a-secret-weapon-for-wechat-that-will-scare-the-daylights-out-chinas-adjective-app-stores/Typically, scanning one of these WeChat-specific QR codes results in an instant follow for a specific user or public account (usually a brand or a blog).

Read more: Tencent just unleashed a secret weapon for WeChat that will terrify China’s Android app stores http://www.techinasia.com/tencent-just-unleashed-a-secret-weapon-for-wechat-that-will-scare-the-daylights-out-chinas-adjective-app-stores/
more...
No comment yet.
Scooped by Joan Stewart
Scoop.it!

QR Codes and Mobile Landing Pages for List Building & Engagement - The ExactTarget Blog

By now most marketers who have experimented with QR codes realize that these 2D barcodes are not going to be the "next big thing" that sends consumers running to scan everything in sight. To be sure, the novelty of QR…
Joan Stewart's insight:

Article by Jason Summerfield on QR Code Marketing, sums up dimensions to be used. Keep in mind everything setup must be to a mobile platform from A to Z.

more...
No comment yet.
Scooped by Joan Stewart
Scoop.it!

MediaPost Publications Location-Based Mobile Ads Forecast To Hit $10.8B In 2017 01/17/2014

MediaPost Publications Location-Based Mobile Ads Forecast To Hit $10.8B In 2017 01/17/2014 | QR Codes - Mobile Marketing | Scoop.it
Location-Based Mobile Ads Forecast To Hit $10.8B In 2017 - 01/17/2014
Joan Stewart's insight:

The time has arrived to look at forecasts on Location-Based Mobile Ads.  Article written by Gavin O'Malley

more...
No comment yet.
Scooped by Joan Stewart
Scoop.it!

PayPal Tests QR Codes In Shop Windows; Mobile Check-Ins At Stores For Personalized Service | TechCrunch

PayPal Tests QR Codes In Shop Windows; Mobile Check-Ins At Stores For Personalized Service | TechCrunch | QR Codes - Mobile Marketing | Scoop.it
PayPal is rolling out a number of payments pilots this week in international markets, showcasing the company's mobile payments technologies. We've seen PayPal..
Joan Stewart's insight:

Just when some thought QR Codes were not going to rock the boat.

 

Here’s how it works. Participating stores have affixed QR codes to their shop window. With a dedicated De 9 Straatjes mobile app you can scan the QR code, which will automatically direct you to a mobile website where you’ll see the products displayed in the shop windows. You can then select the product of your choice, in your desired color or size, buy it with PayPal, and have it delivered to your home.

 

Article by Leena Rao

more...
No comment yet.
Scooped by Joan Stewart
Scoop.it!

Facebook Introduces Embeddable Posts

Facebook Introduces Embeddable Posts | QR Codes - Mobile Marketing | Scoop.it
Facebook is making its posts embeddable to give them wider circulation in news stories and blog posts.
Joan Stewart's insight:

For a post to be embeddable, it must be set to public. Article by Todd Wasserman.

 

The new embeds can also include hashtags, which readers can click on to see those discussions.

more...
No comment yet.
Scooped by Joan Stewart
Scoop.it!

Your Top 10 Mobile Marketing Questions…Answered - Business 2 Community

Your Top 10 Mobile Marketing Questions…Answered - Business 2 Community | QR Codes - Mobile Marketing | Scoop.it
Joan Stewart's insight:

Article by Azure Collier posing the question ":How do we thank about all of our communications with mobile..."

“How do we think about all of our communications with mobile as one core consideration in how we deliver information or value to our audiences?”
Read more at http://www.business2community.com/mobile-apps/your-top-10-mobile-marketing-questionsanswered-0563517#rF7iDSw9slSYKszt.99“How do we think about all of our communications with mobile as one core consideration in how we deliver information or value to our audiences?”
Read more at http://www.business2community.com/mobile-apps/your-top-10-mobile-marketing-questionsanswered-0563517#rF7iDSw9slSYKszt.99Your business is already mobile because your audience is reading your emails, viewing your website, and searching for you with their phones
Read more at http://www.business2community.com/mobile-apps/your-top-10-mobile-marketing-questionsanswered-0563517#rF7iDSw9slSYKszt.99Your business is already mobile because your audience is reading your emails, viewing your website, and searching for you with their phones.
Read more at http://www.business2community.com/mobile-apps/your-top-10-mobile-marketing-questionsanswered-0563517#rF7iDSw9slSYKszt.99Your business is already mobile because your audience is reading your emails, viewing your website, and searching for you with their phones.
Read more at http://www.business2community.com/mobile-apps/your-top-10-mobile-marketing-questionsanswered-0563517#rF7iDSw9slSYKszt.99Your business is already mobile because your audience is reading your emails, viewing your website, and searching for you with their phones.
Read more at http://www.business2community.com/mobile-apps/your-top-10-mobile-marketing-questionsanswered-0563517#rF7iDSw9slSYKszt.99
more...
No comment yet.
Scooped by Joan Stewart
Scoop.it!

6 QR Code Mistakes Marketers Make - Business 2 Community

6 QR Code Mistakes Marketers Make - Business 2 Community | QR Codes - Mobile Marketing | Scoop.it
6 QR Code Mistakes Marketers Make
Business 2 Community
6 QR Code Mistakes Marketers Make image QR Code I was sitting in a conference hall and everyone around me had a smartphone, tablet (often with a keyboard) or laptop out.
Joan Stewart's insight:

Nearly everyone that scans a QR code will be using a mobile device of some sort, the landing page you direct them to must be optimized for mobile.

more...
No comment yet.
Scooped by Joan Stewart
Scoop.it!

A Winning QR Code Campaign

Joan Stewart's insight:

Brilliant use of QR Codes in this Zoo Records QR Code Campaign in Hong Kong, article by Roger with video.

more...
No comment yet.
Rescooped by Joan Stewart from Using QR Codes
Scoop.it!

The Data Digest: The Uptake Of QR/2D Bar Codes | Forrester Blogs

The Data Digest: The Uptake Of QR/2D Bar Codes | Forrester Blogs | QR Codes - Mobile Marketing | Scoop.it
What really struck me was the cross-media approach of the magazines; many articles referred to a video or website, and QR codes were placed throughout. Reading this magazine, I thought back to my recent trip to the US, ...

Via Hans Looman
Joan Stewart's insight:

QR Code used in Marketing, keeping the information fresh behind the code is really evergreen. Think strategy before implementing, the QR Code is absolutely re-useable.

more...
Ubleam's curator insight, May 15, 2013 4:19 AM

Ubleam announces the end of the bar code war (customization), improvements in communicating consumer benefits (scan performances, meaningful tag) and the mobilization of relevant content (bleam apps): www.ubleam.com