As the 80,000 attendees at last year’s Bonnaroo Music & Arts Festival celebrated on a Tennessee farm, news of their daily activities was posting to Facebook, creating nearly 1.5 million social impressions. But the attendees weren’t pulling out their smartphones to connect to Facebook; instead they were swiping wristbands with R.F.I.D. technology at one of 20 check-in portals around the 700-acre venue.
Yesterday, we were out for a burger and I saw something interesting on a bottle of catsup. It was a QR Code that led to a game of mobile Trivial Pursuit to help us pass the time until the food arrived.
Paperless ticketing is finally expected to debut on Metra as early as this fall, enabling riders to buy and display virtual tickets on their smartphones and pay with a Ventra account or a credit or debit card.
A look at how art museums are grappling with technology to stay relevant in our digital world.
Every piece of sculpture on the deCordova’s lush grounds has a label with a QR code. (If you scan one with your phone it connects you to webpages with info about each object and the artist who made it.)
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