This is an interesting evolution of QR Code technology in that it is no longer a QR code simply redirecting - it is actually an input mechanism to a mobile shopping application.
Seems to me the QR code is continuing to present the "new" and "fresh" feel - an attractor per se, and the mobile application is the nice extension.
Tesco news - Corporate, CR, International and Consumer - Tesco Homeplus is expanding the trial of its award-winning virtual stores to more than 20 bus stops in South Korea, giving busy commuters the opportunity to do their grocery shopping 'on the...
This is an interesting idea, and the blog author points out, it could have been a jazzed up a bit with the use of a trick QR Code, the app could have been a little better by attempting to learn where the QR Code was located (save me typing in all that data about the tree I want to adopt, etc.). All-in-all, a pretty good idea and neat way of using QR codes to gain public support for the trees in DC.
The District Department of Transportation (DDOT) in D.C. has put QR codes on trees to help people learn how they can adopt them.
Online and offline are merging. We engage with prospects and customers in different ways during the lifecycle of their relationship with a brand: in the search and prospect phase, at the point of purchase (or initial conversion) or during the...
Followed the link from the fail list post to find this set of images from the 3D contest. Not necessarily innovative applications as many of them don't scan, but certainly creative. I applaud everyone who had the patience and vision to create these interesting QR Codes. Hope you enjoy the show.
Great idea here - use QR Codes to create a virtual pop-up store. I wasn't able to assess the quality of the implementation as the article doesn't contain any of the actualy QR codes used in the pop up store.
We're left to presume the codes took the scanners directly to the product purchase page - by extension, I can only hope the confirmation included a quick map link to the closest (or chosen) destination to pick up the goods.
There's a couple great lessons in this article. First, you can get too cute with your "customized" QR Codes and lose the ability for the majority of readers to decode them and get to your desired destination. I wonder how much was invested by Vuitton in their early release of these codes before they realized they were just frustrating the people they wanted to attract. (I'm not even going to think about the poor soul responsible for testing this before release).
The other great lesson is i-nigma's stout reader - the early comments on this post about who could read it tell a great story. Sounds like the assertion we've been making continues to hold - if you want to read the majority of QR codes being produced, i-nigma is a good bet on many devices.
An interesting approach to QR Code adoption. This article describes the trial of a print based solution which removes much of the upfront cost to get a QR Code campaign started for smaller advertisers. Costs are based on cost per acquisition of each name provided to the advertiser. Worth keeping an eye on this one as it may be a good way to overcome some initial hurdles in the adoption process.
Linking Mobile is attempting to use transactional QR codes to take the affiliate model to offline marketing channels.
Wow - gamification meets QR Codes! Here is a game involving the simple exercise of scanning QR codes. I'm not playing yet but didn't want that to keep me from sharing what looks like a pretty neat exercise. The teams look primarily Canadian (Ontario) but there are some New Yorkers. Get your team going early - looks like a lot of fun.
Drop me a note here if you get involved in playing, would enjoy knowing what you think. Oh yeah, this one pays money as prizes!
Qriket is the real-world mobile game that lets you and your friends win real money just by scanning QR codes!
The image is quite large - you should follow this link - the trivia answers provided by the QR Codes are very well done - they thought this one all the way through. This one is worth a few minutes - make sure you've got your phone and i-nigma handy.
I really like this one and thank Pauline de Robert for referring it to me. Using QR codes to get the answers to questions posed by the Institute of Physics is a fantastic application of the technology. The concept of gamifying pub time and tying it in to technology is a nice way to get out of the office for some "research" activities - if only this were available here.
Hey Vancouver - we're innovating the use of QR Codes in restaurants! Check this out - you can find the suppliers and their stories while visiting your favorite food stop. This seems like quite an interesting use for QR Codes - I want to go find the story of the local farm that produced the eggs I enjoy in my breakfast.
Quite cool - gotta find one of these places to give it a whirl.
Drop me a note if you've had the opportunity to experience a place with these running in their establishment.
Some of the challenges with QR Codes are preventing adoption by what should be the target audience - college students. Take a look at this article to understand some of the actions you need to take to ensure your QR code campaign has a fighting chance.
Quick response (QR) codes are appearing more frequently. But do most people understand what QR codes are or what to do with them?
This is an interesting link between the bricks and clicks of retail - made possible by QR Codes. I like the idea of not standing in line to get that gift if I only need to see it in your window, read the related QR code and stop by some efficient pick up location tomorrow.
Not too sure I'd like the idea of Marshall Fields in Chicago replacing their traditionally wonderful displays with more sales and marketing.
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