QR code experience
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QR code experience
Experiences with QR codes
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Des QR Codes pour enfants perdus

Des QR Codes pour enfants perdus | QR code experience | Scoop.it
Philippe Daubry's insight:

Pour capter l’attention de tous sur la disparition de jeunes enfants, une association argentine a eu l’idée d’interpeller les passants avec d’étranges QR Codes.

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L'armée française utilise les QR codes dans sa campagne de recrutement

L'armée française utilise les QR codes dans sa campagne de recrutement | QR code experience | Scoop.it
Philippe Daubry's insight:

L'armée recrute et informe via des QR codes placés au sein de l'image. Source : publicité dans le gratuit Direct Matin du 19/01/2013

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QR Code Conference and Expo London 2013 | QR World Expo

QR Code Conference and Expo London 2013 | QR World Expo | QR code experience | Scoop.it
Welcome to the worlds first QR Code focused exhibition and conference at the Royal Horticultural Halls – London. For one day only, QR World Expo will play host to some of the most innovative QR Code products and services.
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Which Companies Provide Best Mobile Shopping Experiences? Mobiquity Found Out | Mobiquity

Which Companies Provide Best Mobile Shopping Experiences? Mobiquity Found Out | Mobiquity | QR code experience | Scoop.it
Hey retailers, consumers want quick and engaging mobile experiences, or they'll take their money somewhere else.
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Digitas met l'innovation au coeur du système

Digitas met l'innovation au coeur du système | QR code experience | Scoop.it


Digitas a décroché un Grand Cristal Digital & Mobile pour "Anytouch, and everything becomes tactile" de Nissan. Stéphane Maguet, creative technologist chez Digitas a accepté de nous parler de l'innovation placée au cœur de l’agence.

Philippe Daubry's insight:

à lire le dernier paragraphe : Quel est selon vous l'avenir du QR Code?

"C'est forcément quelque chose de transitoire, en France le marché est mûre ; dans la cosmétique on observe les jeunes filles de 20/25 ans utiliser régulièrement ces QR Code. […]"

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QRmovie Integrates QR Codes Into A Moving Image

QRmovie Integrates QR Codes Into A Moving Image | QR code experience | Scoop.it
Nerdindustries (great name!), a German innovation lab based in Hamburg have developed a software solution that integrates QR Codes into a moving image (video below). Developed as an Adobe After Effects plugin QRmovies allows single movie sequences or even whole films to be easily transformed into an adaptive QR Code.
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Ubleam lève 550 000 euros pour ses QR Codes personnalisables

Ubleam lève 550 000 euros pour ses QR Codes personnalisables | QR code experience | Scoop.it
La start-up propose aux marques de laisser tomber les QR Codes pour passer aux "bleams", des tags personnalisés qu'il est possible de scanner grâce aux terminaux mobiles.
Philippe Daubry's insight:

Il faut savoir que les "QR codes" d'Ubleam sont vraiment très beaux mais ne sont pas des QR codes, ce sont des codes propriétaires. Leur décodage nécessite donc l'applu Ubleam ou une appli ayant intégré son SDK. Félicitons-les pour cette levée de bon augure.

 

Félicitations à eux

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Ubleam's comment, December 28, 2012 9:19 AM
Merci... Vous pouvez tester gratuitement : http://manager.ubleam.com/bleammanager/ L'équipe Ubleam vous souhaite de bonnes fêtes.
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Will augmented reality app Blippar kill off QR Codes? CEO Ambarish Mitra tells all | Features | LondonlovesBusiness.com

Will augmented reality app Blippar kill off QR Codes? CEO Ambarish Mitra tells all | Features | LondonlovesBusiness.com | QR code experience | Scoop.it
Richard Branson, Justin Bieber, Cadburys and Wrigley’s are already fans. Have you Blipped yet?
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How our QR Memorial codes work | QR Memories

How our QR Memorial codes work | QR Memories | QR code experience | Scoop.it
The central feature that makes QR Memories work is the Quick Response (QR) code.
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QR code road test shows brands still offer a dreadful user experience

QR code road test shows brands still offer a dreadful user experience | QR code experience | Scoop.it
While browsing through the free Sport magazine on the tube this morning I noticed that a number of the ads included QR codes.
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Jeu concours KitKat via un QR code

Jeu concours KitKat via un QR code | QR code experience | Scoop.it
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KitKat donne accès à un jeu concours - un voyage / sur inscription - via un QR code sur l'emaballage d'un pack de 10. http://www.kitkat.fr/

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Thalys lance son appli téléchargeable directement depuis sa newsletter.

Thalys lance son appli téléchargeable directement depuis sa newsletter. | QR code experience | Scoop.it

Thalys (train Paris -BXL- Cologne- A'dam) lance son appli téléchargeable directement depuis sa newsletter.
L'application quant à elle reçoit une note assez basse (2.5 sur l'appstore sur 20 avis) du fait, principalement, de difficultés de connexion. Il s'agit à n'en pas douter d'un nouveau pas en avant vers le no-paper, un outil très pratique pour les voygeurs réguliers.

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Invasion sur le réseau en 2013

Invasion sur le réseau en 2013 | QR code experience | Scoop.it

Carte postale gratuite distribuée à Paris.

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Philippe Daubry's insight:

"L'invasion va bientôt commencer, en scannant le QR code, vous connaîtrez tous les détails de l'évènement !

 

à partir du 11/01/2013 …

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Chase drives app downloads via QR codes - Software and technology - Mobile Commerce Daily

Chase drives app downloads via QR codes - Software and technology - Mobile Commerce Daily | QR code experience | Scoop.it
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Infographie : les données clés du mobile en France

Présentation des chiffres clés du mobile en France : marché, profil, usages et comportements Infographie par MyFanGroup www.myfangroup.com et http://blog.myf
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World’s Biggest Messaging App Becomes A Social Marketing Hub Thanks To QR Codes

World’s Biggest Messaging App Becomes A Social Marketing Hub Thanks To QR Codes | QR code experience | Scoop.it
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Toys’R’Us lance son shopping wall à Saint Lazare

Toys’R’Us lance son shopping wall à Saint Lazare | QR code experience | Scoop.it

A quelques jours de Noël, les usagers de la gare Saint Lazare vont pouvoir acheter un des incontournables chez Toys R Us.

Principe désormains "commun", un mur avec les 34 meilleures ventes, un QR code pour chaque jouet, et hop un achat via mobile


Via Nicolas Prigent
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NFC will sweep away QR codes

NFC will sweep away QR codes | QR code experience | Scoop.it

Near field communication is going to change how retailers market to consumers — just as soon as those consumers learn how it works, Steve Gurley, president of Pyrim Technologies, said yesterday at Customer Engagement Technology World in New York City.

Although most Americans consider NFC the same thing as mobile payments, that's a misconception, Gurley said in a panel called "How NFC/Digital Signage Could Change Shopping As We Know It." Conducting a mobile payment is just one of its functions.

 

 

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Image Recognition : a "third wave" shopping technology for e-Bay

Image Recognition : a "third wave" shopping technology for e-Bay | QR code experience | Scoop.it
According to e-Bay, third wave shopping technologies - Image Recognition, Interactive TV, In-Store technologies, Augmented reality and Smart Devices - will drive £2.4bn sales growth for the UK retail...
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QR Code et SMS, les leviers Web2Store du retailer Express

QR Code et SMS, les leviers Web2Store du retailer Express | QR code experience | Scoop.it

Retailer Express is putting mobile in the center of its direct mail strategy with an initiative that lets consumers shop featured looks using QR codes and SMS.


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Walmart, Mattel partner for mobile bar code-enabled virtual toy store - Mobile Commerce Daily - Multichannel retail support

Walmart, Mattel partner for mobile bar code-enabled virtual toy store - Mobile Commerce Daily - Multichannel retail support | QR code experience | Scoop.it
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