QR-Code and its applications
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QR-Code and its applications
What is the QR-Code and its applications...
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Augmented reality drives 10pc of print magazine mobile activations: report - Mobile Marketer - Research

Augmented reality drives 10pc of print magazine mobile activations: report - Mobile Marketer - Research | QR-Code and its applications | Scoop.it
The use of mobile devices to engage with print content and ads in magazines continues to grow, with augmented reality comprising almost 10 percent of all mobile activation points last year, according to a new report from Nellymoser.
Gust MEES's insight:

 

The use of mobile devices to engage with print content and ads in magazines continues to grow, with augmented reality comprising almost 10 percent of all mobile activation points last year, according to a new report from Nellymoser.


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Gust MEES's curator insight, April 28, 2013 8:27 AM

 

The use of mobile devices to engage with print content and ads in magazines continues to grow, with augmented reality comprising almost 10 percent of all mobile activation points last year, according to a new report from Nellymoser.


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How to make the most of QR codes for your business marketing?

How to make the most of QR codes for your business marketing? | QR-Code and its applications | Scoop.it
QR code ( Quick Response Code) is the trademark for a type of matrix bar code (or two-dimensional bar code) which is initially designed in Japan fro the automotive industry, now it is widely used outside this industry.
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QR codes have become common in consumer advertising. Smartphone users can install an app. with a QR-code scanner that can read a displayed code and convert it to a URL directing the smartphone’s browser to the website of a company, store, or product associated with that code providing specific information.


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Descripteurs: QR Code - usages et techniques

Descripteurs: QR Code - usages et techniques | QR-Code and its applications | Scoop.it

Tout le monde a dû déjà repérer et probablement utiliser dans son quotidien, des QR codes, une étiquette intégrant des codes alpha-numériques.

Par rapport aux codes-barres classiques unidimensionnels, ces QR codes, bidimensionnels et pouvant contenir plus d'information, peuvent surtout représenter des éléments textuels (alphanumériques) et pas uniquement numériques.

Evidemment l'intérêt réside dans l'utilisation de liens qui vous ouvrent les portes du Web.


Via Frédéric DEBAILLEUL, Vingtcinq Scenario
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Einige bedeutende Gründe für den Einsatz von QR-Codes

Einige bedeutende Gründe für den Einsatz von QR-Codes | QR-Code and its applications | Scoop.it
Der Artikel erläutert einige Gründe aus der Praxis die den Einsatz von QR-Codes sinnvoll machen

 

Fazit:QR-Codes sind für innovative Unternehmer, die Neuem gegenüber aufgeschlossen sind eine hervorragende Möglichkeit um sich vom traditionellen Wettbewerber, der lieber auf eingefahren Wegen bleibt, abzusetzen. Auch hier gilt das alte Sprichwort “der frühe Vogel fängt den Wurm”!

 

Gust MEES's insight:

 

Fazit:QR-Codes sind für innovative Unternehmer, die Neuem gegenüber aufgeschlossen sind eine hervorragende Möglichkeit um sich vom traditionellen Wettbewerber, der lieber auf eingefahren Wegen bleibt, abzusetzen. Auch hier gilt das alte Sprichwort “der frühe Vogel fängt den Wurm”!

 

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Trackable Dynamic QR Codes - TrakQR

Trackable Dynamic QR Codes - TrakQR | QR-Code and its applications | Scoop.it
TrakQR is an exciting new service that allows you to create, manage, and track your own dynamic QR codes.

Via Frédéric DEBAILLEUL
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