Puzzle called Life
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Supply Chain Storytelling! How Big Brands Are Doing It & You Can Too

Supply Chain Storytelling! How Big Brands Are Doing It & You Can Too | Puzzle called Life | Scoop.it

How Big Brands Are Using Supply Chain Storytelling -- MainStreet
Patagonia was one of the first companies to incorporate life-cycle storytelling into its brand narrative.


Via Karen Dietz
Indranil Bhattacharjee's insight:

Brand Life story

more...
Karen Dietz's comment, April 27, 2013 2:36 PM
Yes Eric, I think these kinds of stories provides a whole new avenue to explore in business storytelling.
Mike Ellsworth's curator insight, April 27, 2013 5:30 PM

Karen Dietz' insight:

Now here is a new kind of story cycle to consider -- the stories of your product's/service's entire life cycle from beginning to end! This set of stories is also being called 'supply chain' stories.


ME insight:

People want to hear your story. Here's a good way to tell it.

Alison D. Gilbert's curator insight, May 2, 2013 4:21 PM

What is supply chain storytelling?

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Rescooped by Indranil Bhattacharjee from Just Story It! Biz Storytelling
Scoop.it!

Supply Chain Storytelling! How Big Brands Are Doing It & You Can Too

Supply Chain Storytelling! How Big Brands Are Doing It & You Can Too | Puzzle called Life | Scoop.it

How Big Brands Are Using Supply Chain Storytelling -- MainStreet
Patagonia was one of the first companies to incorporate life-cycle storytelling into its brand narrative.


Via Karen Dietz
Indranil Bhattacharjee's insight:

Brand Life story

more...
Karen Dietz's comment, April 27, 2013 2:36 PM
Yes Eric, I think these kinds of stories provides a whole new avenue to explore in business storytelling.
Mike Ellsworth's curator insight, April 27, 2013 5:30 PM

Karen Dietz' insight:

Now here is a new kind of story cycle to consider -- the stories of your product's/service's entire life cycle from beginning to end! This set of stories is also being called 'supply chain' stories.


ME insight:

People want to hear your story. Here's a good way to tell it.

Alison D. Gilbert's curator insight, May 2, 2013 4:21 PM

What is supply chain storytelling?