Connectedness is the key for the agency of the future, explains iCrossing's Don Scales. Successful agencies help their clients build closer relationships with their audiences. But to build connected brands for clients, agencies themselves need to move beyond their obsession with digital channels and get focused on understanding audiences. And they need to do so in real time. The future agency will build connected brands – not digital brands — and will possess the following....
Via Jeff Domansky



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las empresas del futuro necesitan construir marcas marcas conectadas y no marcas digitales