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The 5 Traits of the Agency of the Future

The 5 Traits of the Agency of the Future | Push reptes i continguts | Scoop.it

Connectedness is the key for the agency of the future, explains iCrossing's Don Scales. Successful agencies help their clients build closer relationships with their audiences. But to build connected brands for clients, agencies themselves need to move beyond their obsession with digital channels and get focused on understanding audiences. And they need to do so in real time. The future agency will build connected brands – not digital brands — and will possess the following....


Via Jeff Domansky
Push Reptes i Continguts's insight:

las empresas del futuro necesitan construir marcas marcas conectadas y no marcas digitales 

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Rescooped by Push Reptes i Continguts from El Español es biutiful
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Manual del Periodismo de Datos (en español)

Manual del Periodismo de Datos (en español) | Push reptes i continguts | Scoop.it

Hoy lanzamos el Manual de Periodismo de Datos (Data Journalism Handbook) traducido al español. Es un libro gratuito y de código abierto que busca ayudar a periodistas en el uso de “datos” 


Via Lydia Gracia
Push Reptes i Continguts's insight:

El Manual de Periodismo de Datos (Data Journalism Handbook) traduit al castellà. És un llibre gratuit i de codi obert que ajudar a periodistes en el us de “datos” per millorar les notícies.

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The Next Fifty Years In Technology: Here's What's Coming! | Simply Zesty

The Next Fifty Years In Technology: Here's What's Coming! | Simply Zesty | Push reptes i continguts | Scoop.it
What will the next fifty years bring in the world of social media, mobile, robotics and more? Our fifty year timeline shows you just what could be in store

 

Technology is growing at such an exponential rate, it can be difficult to visualise what the next five years will look like, let alone fifty. We wanted to see just how the future is going to shape up for us. So we compiled all the best predictions for digital technology, mobile, social media, and big data over the next fifty years into a timeline so you can see exactly what’s in store.

 

The timeline covers expected growth in key markets including spend on digital and mobile, as well as big data so we can start to see exactly where this emerging industry will head. Data for the timeline has been gathered from a wide range of sources, in specialist areas to give as wide a view as possible of what’s coming up....


Via Jeff Domansky
Push Reptes i Continguts's insight:

Las mejores predicciones sobre tecnologia digital, mobiles, redes sociales, ... para los próximos 50 años (Infografia) 

Ken Morrison's curator insight, May 15, 8:23 PM

According to this projection, we are 9 1/2 years away from having a copy of every book on the planet in digital form. There are other interesting projections that are worth viewing.

This should get your imagination going....

Franziska Sarah's curator insight, May 16, 4:41 AM

#S

MTD's curator insight, May 17, 5:15 AM

Fantastic look at how technology will develop, drive new advances, interact, and push the development of business and society in the medium future. 

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LAS PYMES Y LA ASUNCIÓN DEL MARKETING DE CONTENIDOS

LAS PYMES Y LA ASUNCIÓN DEL MARKETING DE CONTENIDOS | Push reptes i continguts | Scoop.it
A menudo se pone de manifiesto que tanto las micro-empresas – que suponen el 95% del tejido empresarial -, como las pymes y muchas de las grandes compañías de nuestro país, tienen los medios tecnol...
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¿Es el marketing de contenidos el nuevo rival de la publicidad tradicional?

¿Es el marketing de contenidos el nuevo rival de la publicidad tradicional? | Push reptes i continguts | Scoop.it
Lydia Gracia's curator insight, April 4, 3:02 AM

tendencia en aumento de 51% este año.

Muy interesante ver que cuanto más pequeña es la empresa más presupuesto dedican a estrategias de contenido. 

Curiosamente los eventos presenciales ocupan el tercer puesto en los contenidos más usados. 


Un estudio rico en conclusiones!

Víctor V. Valera Jiménez's curator insight, April 5, 8:59 PM

Parece claro que la publicidad tradicional está perdiendo la batalla contra el Branded Content o Marketing de Contenidos, según los datos que arroja esta infografía, además es una tendencia que continua así para el futuro inmediato del sector publicitario.

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How To Find SME Businesses In South America | Youre The Boss

How To Find SME Businesses In South America | Youre The Boss | Push reptes i continguts | Scoop.it
Expanding a business could mean lots of things, one of which could be covered by finding out how to discover small and medium companies in South America. These Pymes, that's Spanish for small and medium businesses, ...

Via Luna Ibeth Márquez
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Proof Of The Power Of Content Marketing

Proof Of The Power Of Content Marketing | Push reptes i continguts | Scoop.it

Lindsey LaManna of SAP gives us a good infographic that neatly captures the KPIs for her content marketing.

 

"This site has already received 347,709 unique visitors, 395,478 visits and 574,676 page views since its launch just seven months ago.

 

"Visitors are engaging with the content, which is created by both SAP employees and external authors, and spending almost five minutes every visit.

 

"Even more impressive is the statistic that 29% of visitors come to the site from organic sources and 6% come from social sharing."

 

What I like is how simply the infographic tells the story in numbers.  Reach, Engagment and Conversion. The KPIs and supporting metrics. What it doesn't tell is what is happening at micro level (article by article) or how things are changing over time. But for now, this is good.


Via Adrian Kingwell, Mezzo Labs
Push Reptes i Continguts's insight:

Infografia creada por @adrian_kingwell de SAP que refleja muyclaramente los Indicadores Clave de Rendimiento del Marketing de Contenidos.@scoopit http://sco.lt/...

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How retailers can use social media to attract more customers

How retailers can use social media to attract more customers | Push reptes i continguts | Scoop.it
If your business marketing plan doesn't include social media strategies, you're already dead in the water. Why? Because more of your customers are using

Via The Fish Firm
Oluwasemilogo Akinmuyiwa's comment, May 25, 10:34 AM
My concern is the cost at which these things come to us marketer. There is no budget for small businesses.
Martin (Marty) Smith's curator insight, May 26, 1:30 PM

Dead In The Water
Dead in the water indeed since your competitors are out there creating wiht social media, learning what works and building a following. Good luck catching up fast.

NOTHING happens all that fast in social media. You can create great campaigns that boost your social media 10x, but natural growth is SLOW and STEADY.

This means your social media strategy will need to DISRUPT to win and create trust at the same time. Those two ideas can be mutually exclusive so make sure to JUMP IN NOW or double your efforts now.

Rememer if you are not the lead sleddog the view is always the same :).

Marc Kneepkens's curator insight, June 13, 12:53 AM

There's no way around it. Social Media are more important every day.


Watch this brief video presentation to find out about a great marketing template: https://growthink.infusionsoft.com/go/mpt/gt4045/

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¿En qué se basa el marketing de contenidos?

¿En qué se basa el marketing de contenidos? | Push reptes i continguts | Scoop.it
Antes de entrar con más profundidad en el apasionante mundo del marketing de contenidos, creo conveniente   explicar claramente cuáles son sus bases. De este modo, si te conviertes en lector de est...
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Marketing de contenidos

Marketing de contenidos | Push reptes i continguts | Scoop.it
La clave del éxito es el conocimiento del valor de las cosas, John Boyle O'Rielly
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The 5 Traits of the Agency of the Future

The 5 Traits of the Agency of the Future | Push reptes i continguts | Scoop.it

Connectedness is the key for the agency of the future, explains iCrossing's Don Scales. Successful agencies help their clients build closer relationships with their audiences. But to build connected brands for clients, agencies themselves need to move beyond their obsession with digital channels and get focused on understanding audiences. And they need to do so in real time. The future agency will build connected brands – not digital brands — and will possess the following....


Via Jeff Domansky
Push Reptes i Continguts's insight:

las empresas del futuro necesitan construir marcas marcas conectadas y no marcas digitales 

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Push! Reptes i Continguts

Push! Reptes i Continguts | Push reptes i continguts | Scoop.it
Agència de màrqueting de continguts digitals. T'ajudem i t'acompanyem per fer arribar els teus producte i serveis als teus clients a través de la xarxa
Push Reptes i Continguts's insight:

INAUGUREM LA NOSTRA WEB, BENVINGUTS!!

GRÀCIES PER LA VOSTRA VISITA. 

VOLS COL·LABORAR??

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Push reptes i continguts: estratègia, creació i optimització de continguts digitals a la xarxa.

SlideShare is the world’s largest community for sharing presentations. Discover great content and connect with like-minded individuals.
Push Reptes i Continguts's insight:

En breu tindrem la pàgina activa!! www.pushreptesicontinguts.net

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