Twenty-Five Percent Fewer CMOs Using Mobile Marketing This Holiday Season (Forbes) As the title of this article says twenty-five percent fewer CMOs using mobile marketing this holiday season...
Pur-T Marketing Madness
The official mag of TaylorAdams Marketing and it's crazy with marketing tidbits, info, strategies, goods and services. The madness is it's free and covers many facets of marketing like mobile, video, online, offline, advertising, PR, subliminal, the obvious, the soft sell, the hard sell, the let's get to know one another moves, brand image and perception, what you say it is and what the CONSUMER tells others it is... and, yes, we meant to end this rant with a preposition. It's madness I tell you. It's Pur T maahrketing madness... ha ha ha ha ha ha ha!
Curated by Jacqueline Taylor-Adams
There are some types of images that lead to more engagement, clicks, and purchases than others. Here are some Pinterest secrets for image sharing.
If you ever felt you were floating on Pinterest without a specific strategy than sharing gorgeous dynamic images, then this article by Annie Pilon on Small Business Trends will give you clear strategic direction in two minutes or less.
We all have a limited amount of time, funds, and energy to do business and manage our lives that's why strategy and planning are so important. A strategic plans allows us to maximize our existing resources while achieving the best quality and outcomes for the least cost expending the least amount of energy. So, Annie, thank you for making our lives just a little more strategic!
Read complete article Pinterest Images that Receive the Best Engagement
commentary by Jacqueline Taylor-Adams, Marketing Strategist. Enjoy a complimentary 30 minute marketing consultation. Call 1 (877) 552-7012, ext. 1111 or email firstname.lastname@example.org.
Resume and Marketing? Yes. Whether its securing employment, a raise, a better position, a mate, a sale, retaining a client, a mate, a job, getting our children to do or behave, our parents, our friends, our church or volunteer co-workers, etc. We are all working to persuade some one at some point in time that we are the best choice and/or our views, methodology, our way is the best way.
I feel the rules of presenting yourself via a resume apply. Two of the most important elements you will glean from the article are:
Now go forth and grow http://www.mosaicmetier.com/2015/12/20/resume-reflect-skills/
A cleverly written sales copy serves primarily two purposes. One -- to entice prospective customers to make a purchase. Two -- to encourage them to inquiry about a product. According to the U.S. ...
In 2016 TaylorAdams Marketing & MgMt client focus will be developing your #BrandStory! All roads will lead to your #brandstory. Language is a core element of storytelling, so stay on the look out for tips, tools, and exercises to enhance your business language.
FREE - SAVE - SIMPLE - NEW - TESTIMONIAL
These 5 words are not new or particularly creative, but they are triggers. Now, its just up to us to use them in a compelling manner while still listening, asking, discovering a problem that may not yet be realized, problem solving, and being authentic.
Now, go forth and learn and grow! http://smarturl.it/Top5EmotionalTWords
For profit or not for profit entities, have you developed your brand story? Your brand story is more than an elevator pitch, it is your compelling reason for being. While there is a core story and message, your brand story continues to unfold as you continue to do business.
Your goal should be to develop your core brand story and find compelling and innovative ways to share your story. Listen as business storytelling authority Karen Dietz is interviewed about storytelling for non-profits http://smarturl.it/StoryTellingBlitz?IQid=scoop.it.purtmktg
"Some presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. But the best SlideShare presentations represent all three.
And if you're looking to get started making your own PowerPoint or SlideShare presentation, why not learn from the best of the best?
To help you... 25 top-notch PowerPoint presentation examples to inspire your next PowerPoint or SlideShare presentation."
I must confess, I love Hubspot! They provide such a high quality service and deliver understandable, relevant, and immediately implementable marketing information.
In this article, Ginny Soskey provides us with the three key elements to a compelling converting presentation. While, the article focuses on PowerPoint and SlideShare, the elements may be applied to any presentation from audio to video, from slides to mind mapping and more.
Now, there are only four things left to do,
Save up to 66% off selected products and services in our Do Business Online Store. Plus an additional 15% off at check out when you spend $25 or more - use code BLKHIST http://DoBusinessOnlineStore.TaylorAdamsMarketing.com
Jacqueline Taylor-Adams is a Business and Marketing Strategist based in Philadelphia, PA. Also, as Founder / CMO of lifestyle marketing brand TaylorAdams Marketing & MgMt, she's an advocate for small businesses, arts and youth organizations, and independent artists.
Japanese producer and designer Nigo has teamed up with adidas Originals on a new men's clothing collection for autumn/winter 2014. Comprised of sportswear staples such as sweatpants, sweatshirts, track jackets and t-shirts, it sees adidas Originals' signature trefoil branding mixed with Nigo's bear head emblem. adidas Originals x Nigo Clothing: AW14 Collection...
MARKETING LESSON: Adidas made a strategic move in its efforts to make the brand relevant to new younger loyal audiences. Attractors: Anime * Hip Hop * Industry Influences - DJs * A New Line within the Classic Adidas Brand * Still Reflects the Adidas Brand - Clean, Simple
3 things that drew me to this article:
1. I had followed guys-fashion-deals on tumblr and was drawn in this morning by my love for classic Adidas.
2. "Nigo" - I saw the above design on a white tee on the blog and was curious about this name / word. I was hoping it wasn't something derogatory. Well, I found out it was a Japanese designer who partnered with Adidas on a line. Now, I want to see the line and curious about how this partnership came about.
3. While considering to scoop this article for our IMPACC NOW magazine, I realized this is good opportunity to imprint our re-branding as your "Lifestyle Marketing Brand."
P.S. I love Adidas, but not as much a fan of anime, but I do understand Adidas choice and I think its brilliant!
#culture #fashion #generations #classic #timeless
From Cure for the Common Soul, here's Hezekiah's remix of CLASSIC feat. Kanye West, Nas, and KRS One http://smarturl.it/ClassicHezekiahRemix?IQid=scoop.it.purtmarketing
First impressions have gone digital. People are learning about you online before they ever shake your hand. Your LinkedIn summary has a huge impact on your success. Does yours make people want to get to know you or does it bore them to tears? Learn how to evaluate your summary by asking yourself these questions.
Aren't you happy you saw this article?! Isn't it good to get insight into how you are being perceived? The best aspect of this article is that it's more than information, it's an exercise to that will help you construct a winning resume summary which will not only help you on LinkedIn, but on any resume platform on and offline.
Forbes.com contributor William Arruda advises, "This makes your virtual brand more important than ever. And it means you must be able to tell your story online in 3D, creating a dazzling, complete picture of who you are and what makes you great.
The best place to do this is in LinkedIn...Once they click on your LinkedIn page, your summary is the most prominent zone. It’s the ultimate place to showcase your story."
Now go forth, LEARN and GROW and have a Phenomenal Day in the process! http://smarturl.it/13Ways2LiftLnkdInSum
Exclusive Savings: #STRATEGIC It's strategic to do business with TaylorAdams Marketing via its Do Business Online Store. So use code STRATEGIC and save 15% when you check out on orders of only $25 or more http://smarturl.it/DoBizOnlineStore!
commentary by Jacqueline Taylor-Adams, Business & Marketing Strategist with TaylorAdams Marketing & MgMt
Vine's looping six-second videos can help marketers spread their messages across social media in innovative, powerful ways. Here are 10 reasons to use Vine for your next campaign.
"Vine is much more than a shiny, new social toy. It's got a lot more going for it than novelty. Vine presents brands with an innovative, surprisingly powerful way to take advantage of the fact that visual content performs well on social media."
Read on for more detail and strategy. Please, take this opportunity if you are not on Vine, to register with Vine and run a test campaign. Please, come back and report your results.
commentary provided by Marketing Strategist Jacqueline Taylor-Adams
Thank you to @Baochi for scooping such relevant and usable info
Please, visit our online business store, we have what you need!
"Today, I just want to share three quick tips inspired by Larry Kim and Will Critchlow from Distilled great webinar revealing all their personal keyword research strategies. If you’re looking to accomplish something beyond just dumping a seed term into a keyword tool, these clever tricks should jump-start your next keyword research session."
Don't you love when you find articles with strategies, actions, and/or tools that you can immediately use or implement? Well, fall in love again! Elisa Gabbert of Search Engine Journal (SEJ) shares three actionable keyword research tips she discovered after attending Larry Kim and Will Critchlow's webinar, "Everything You Need to Know About Keywords for Search Engine Success."
Elisa has also shared the slideshare and recorded webinar. Read on, take action, then come back for more in-depth study.
A special thanks to Demodia - Inbound Marketing for sharing such great content on Google Plus. Commentary by Marketing Strategist, Jacqueline Taylor-Adams. Learn more about and network with Jacqueline on LinkedIn.
IAMPROFIT - TaylorAdams Marketing & MgMt has extended its online store special. Save 15% on your total purchase of $25 or more when you enter code IAMPROFIT! http://DoBusinessOnlineStore.TaylorAdamsMarketing.com
“Super fan” is a marketing buzzword of late. These people who are passionate about a brand or product have new ways to tell their friends...
Fans are ranked in four categories based on their level of interaction to your emails and social media shares:
Super Fans are those who don't just tell and share, they BUY. Marketing Strategist, Sheri Candler in Film Courage's Compilation, "Watch This Before You Launch A Crowdfunding Campaign" talks about the 99:1 Rule. In regards to your social media following, the rule states:
The six characteristics of SuperFans as shared in this BizBash article are:
So, the moral of this story is, to get to know your audience, your fans so you may strategically know where and how to focus your energy, efforts, and income. Identify your Super Fans, create experiences for them, and involve them in your process. Your Super Fans will also help you convert other fans and recruit more Super Fans.
also, read Eminent Domain: Know Your Target Audience
IAMPROFIT use this code to save 15% on your total purchase at Do Business Online Store (offer valid thru 31 Aug 2014)
As part of our work with the World Federation of Advertisers, we’ve been exploring the factors that define best practice marketing in today’s connected age.
Last month, we shared the marketing activities that the world’s top marketers believe are setting today’s gold standard, and what those particular brands do to succeed and stand out...
A Must Read. If you feel you are engaging all the right marketing tactics, but are not generating the leads, conversions, and/or loyalty that you desire, then maybe your off your Ps.
What drew me in? "Connected" in the headline. Beyond being digitally connected, many times one may not feel connected to the audience. Then, an entire mind shift happened when I read the words on the image, "WE NEED TO THINK OF PEOPLE AS PART OF OUR BRANDS, NOT AS OUR 'CONSUMERS."
Minakshi presents The 3Ps of Great Connected Marketing across Purpose, Principles, and Participation in a three minute read that goes in depth with a great SlideShare and video. Here's some wisdom I that connected with me:
Well, I'm pretty sure I've wet your appetite for details! So, go forth and learn. (imagine me doing Dr. Spok's Romulan gesture! lol)
commentary by Marketing Strategist, Jacqueline Taylor-Adams
#breakingnews IAMPROFIT discount has been extended! Save 15% off your entire purchase* of great deals at the Do Business Online Store (they have just what you need to effectively do business online)
Mobile - Consumers are demanding mobile-optimized emails, and businesses need to adjust their content and tactics accordingly. Those that don't adapt to meet this new customer demand are fated to fall behind.
One of the goals of PurT Marketing Madness is to help you cut through the clutter of unnecessary industry jargon, actions that are not relevant to small businesses, micro-enterprises, and home based businesses, and non-working strategies.
Your personal views about mobile and technology are irrelevant to your market's view and usage. All of your online content must be optimized for mobile. Even in your evaluating platforms to use for your business, find out up front is it optimized for mobile and if not what will it take to be optimized.
So, of course your email should be optimized for mobile! How many times do you disregard email content that doesn't come through right on your phone? If you do it, then what do you think your audience is doing?
Click the headline to read on and incorporate the tips into your email marketing. Yo, like umm, being great is PurT Madness, riight?!
Of lint rollers, Drake, the NBA and a Toronto marketing beef.
This video of the lint rolling in question has been watched more than 200,000 times in eight days. So yeah, you could say people got excited. Memes were made. Drake poked fun at himself on Instagram. Then a fan made this lint roller featuring a raptors logo, lint and the logo of Drake's OVO record label...."
Now, this is what you call PurT Marketing Madness! Film technology collides with social media gone viral -- innovation scoops opportunity and brings it to court-side activation!!!
Never limit your thinking... Everyday when you wake-up, after "Thank You" ask what need can I meet! To get really motivated and focused, watch this video http://smarturl.it/EricThomasFOCUS?IQid=scoop.it.marketingmadness
Comments by Jacqueline Taylor-Adams, Marketing Strategist / CMO at TaylorAdams Marketing & MgMt. Visit store at http://DoBusinessOnlineStore.TaylorAdamsMarketing.com
Join us today as we talk about the importance of SEO Landing Pages and how they should convert, creating content that converts customers, and also, having the right voice when addressing your audience.
Thank you, Pauline C. for this diamond in the rough. Once you get through the six minutes of slapstick style promo, you get to the core of this podcast, meat of the matter, "7 Steps To Creating Content that Converts Customers" by Charles Lewis.
Do A/B Testing
Use the right content format: what’s going to be the easiest way for your audience to engage
Include a story - how your product / service helped someone, solved a problem, etc.
Add stats, factual data, graphs, charts, etc relevant to the product
Give real-time examples (use published examples - link to them)
Have the right voice, the right tone - make sure it translates well digitally - your personality should show through
When blogging, Ask for comments - be creative, example... if you had this product how would you use it, etc.
LinkedIn tools help brands become better publishers by assigning advertisers a score for how well their content is performing...
For going on a year, LinkedIn has been repositioning its ad business around content marketing. Now it's launching new tools to let advertisers see how they're faring as publishers within its walls.
Content truly is king in the marketing game. Do you have a content marketing strategy? Well, if you don't it's time to get one. If you do, consider including LinkedIn advertising in your content marketing strategy.
LinkedIn tools are providing valuable insights that will help you. As the quality of your content grows so does the quality of the LinkedIn platform. It's a win-win.
review provided by
If you are frequently sharing images online it’s essential to have a list of go-to websites where you can quickly and effectively find free images. Here's my 16 best!
Excellent #resource. Use it! With this said, please, do not misuse artist's work. #advocateforartists
|Rescooped by Jacqueline Taylor-Adams from BEEDC: The Black Economic & Entrepreneurship Conference & Expo|
"You’ve developed a social media strategy, built a fan base for your company’s Facebook page, and promoted your presence in your marketing materials, too. So, how do you motivate people to share more of your Facebook activity?"
When you need that snap back... Sometimes we get so into posting on social media and managing our time, we forget the engagement aspect. Well, "5 Ways to Increase Your 'Shares' on Facebook" is a snap back to basics call.
So, refresh, re-energize, re-engage.
Join us in celebrating #BYBOWeek (Build Your Business Online Week). Use your exclusive 15% discount when you spend $25 or more at the Do Business Online Store - use codeBYBOWeek at checkout
Yesterday President Obama participated in a Google Hangout. In my opinion Hangouts are the most innovative feature on Google+ but I’ve yet to see them widely adopted by retailers. If the President can participate in a Google Hangout, so can you!
Retailer or not, experience a great lesson on being innovative with Google Hangouts. Thanks, Rick Backus!
Now, go forth and learn... (click headline)
Whether your business is online or offline, you need to use the internet to drive traffic to your business. Visit our Do Business Online Storehttp://DoBusinessOnlineStore.TaylorAdamsMarketing.com
Do you blog regularly? Are you looking for tools to make the process easier? Blogging is hard work and it takes a lot of time to do it well. Wouldn’t it be great if you could streamline parts of that process?
In this article, you’ll find a list of tools, apps and advice you can use to find your groove and take care of blogging business.
The key to blogging being a beneficial marketing tool is being consistent and providing relevant and useful content. "16 Blogging Resources to Improve Your Blogging" will not only help you with content, but most importantly will help you get organized and develop an efficient system for writing and publishing your blogs.
I, Jacqueline Taylor-Adams, hereby commit to use these resources along with my wonderful scoop.it to develop a working system and increase my consistency in blogging. What's your commitment?!
P.S. At the beginning of 2014 Hubspot hosted a 30 day blog challenge which featured 30 excellent blogging tips http://smarturl.it/Hubspot30dayBlogChal?IQid=scoop.it
Facebook pulled the best practical joke of the internet age: the company convinced countless celebrities, bands, and "brands" that its service was the best way to reach people with eyeballs and money. Maybe it is! But now that companies have taken the bait, Facebook is holding the whole operation hostage.
"...But smaller places and people will see their ability to self-promote basically zeroed out. The fans they've attracted will be pushed behind a curtain, only to be pulled back now and then when cash is on hand. If you've spent years trying to build up a following for yourself, this is a bummer—maybe a career-altering bummer..." - Sam Biddle
It's the small business, the solopreneur, non-profits, and causes that really concern us here at TaylorAdams Marketing & MgMt. These entities with already limited budgets where strategic use of social media allowed them a more level playing field.
Speaking to strategy...
Now, is time to begin using Facebook Groups strategically. Keep your groups niche and sharply focused. Become conversation focused, share stories, ask questions, and listen to your members answers. Post periodic reminders that you are a business or in business and post your business information. Create loyalty programs, contests, along with exclusive discounts and specials.
Your Facebook fan/brand page is to be used as a legitimacy tool and must contain all your pertinent information about the company, links and contacts. Do not expect much engagement unless you pay for advertising.
FYI: You should be advertising consistently across social media. For media buying help, contact Jacqueline Taylor-Adams at email@example.com or call 1 (877) 552-7012, ext. 1111.
When was the last time you took a good hard look at your eCommerce strategy? If it's been more than a few months, it's time to reevaluate. After all, eCommerce
Great advice. We may have a tendency to forget to evaluate the ecommerce side of our business, thinking if the logistics of the ordering and carts work, then everything is ok.
The one other tip I would like to share is from a thread that was also, like this article, shared on the Google+ Entrepreneurs, Self-Employed & Small Business group, is add a lead capture component to your ecommerce site. Everyone that visits may not buy, but are a potential lead that you may later convert to a customer.
What do you think? Any value in the article? http://smarturl.it/eCommerceTips
check out some great ecommerce themes
Double Your Spin February 13th – 18th! Have an in-store purchase of $29.98 or higher, show this post on your phone, then spin the wheel. You’ll receive...
Check out this promotion. It's an excellent example of using online to drive in-store traffic and incorporating mobile on location. Now, get creative and come up with a promotion for your location!
TRY FRESHBOOKS FREE FOR 30 DAYS
New Year's Eve is a great time to reflect on the year that was. Here's a few of our hand-picked sponsorship stories that made waves around here ove...
Your takeaway should be what do sponsors consider significant, success, and great sponsorship. Remember, sponsorship is always about the sponsor and how you best build a relationship between the sponsor and your audience. This relationship should be ongoing, generate leads and even sales.
Need help planning? http://bit.ly/LivePlanTaylorAdamsMarketing1
Now, go forth learn and implement! http://bit.ly/10BigSponsorshipStoriesof2013
If you wanted to take the home office deduction on your taxes in years past, you’d need a measuring tape, calculator, and then a year’s worth of bills for all your home expenses...
Very valuable and needed information. Please, read and realize which options will work best for you even if you've already done your taxes.