Pur-T Marketing Madness
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Twenty-Five Percent Fewer CMOs Using Mobile Marketing This Holiday Season - Forbes

Twenty-Five Percent Fewer CMOs Using Mobile Marketing This Holiday Season - Forbes | Pur-T Marketing Madness | Scoop.it

Twenty-Five Percent Fewer CMOs Using Mobile Marketing This Holiday Season (Forbes)  As the title of this article says twenty-five percent fewer CMOs using mobile marketing this holiday season...

Jacqueline Taylor-Adams's insight:

First, I want to thank Baochi for scooping this story... When I went to read the article, I first was intrigued by the Forbe's contributor, Steve Olenski's byline. So, I chose to follow him. Then, I became engage with his love of, use, and defining of words, 'making it plain' throughout the article.

 

Now, to the heart of the article, nothing replaces common sense. All the schooling, formulas, corporate structure and culture means diddly, if not manifested through a frame of common sense! The article title should have read "WHERE COMMON SENSE DOES NOT PREVAIL: Twenty-Five Percent Fewer CMOs' Using Mobile Marketing This Holiday Season Due to Lack of Understanding Within Corporate Structure!" I'm just sayin'

 

Now, go forth, learn, and join me in becoming an Olenski fan! http://smarturl.it/FewerCMOsUseMobMktg

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Andrew Nathan's comment, December 12, 2013 10:51 AM
Wow! That is just plain stupid. You are sitting on the sidelines, instead of educating yourself on best practices. How in the world did you ever get into leadership with an attitude like that.
Andrew Nathan's curator insight, December 12, 2013 10:53 AM

This is ridiculous! How can so many supposed leaders avoid using technology, because they are confused and afraid to ask for help.

Pur-T Marketing Madness
The official mag of TaylorAdams Marketing and it's crazy with marketing tidbits, info, strategies, goods and services. The madness is it's free and covers many facets of marketing like mobile, video, online, offline, advertising, PR, subliminal, the obvious, the soft sell, the hard sell, the let's get to know one another moves, brand image and perception, what you say it is and what the CONSUMER tells others it is... and, yes, we meant to end this rant with a preposition. It's madness I tell you. It's Pur T maahrketing madness... ha ha ha ha ha ha ha!
Curated by Jacqueline Taylor-Adams