|
Boost your Social Media audience and SEO at no additional effort!
Discover Scoop.it Business, the efficient Content Marketing solution. |
See How |
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.
|
Jacqueline Taylor-Adams shared this post on WordPress. (February 23, 6:07 PM) |
|
|
Jacqueline Taylor-Adams shared this post on Facebook page. (February 23, 6:07 PM) |
|
|
Jacqueline Taylor-Adams shared this post on LinkedIn. (February 23, 6:07 PM) |
|
|
Jacqueline Taylor-Adams shared this post on Twitter. (February 23, 6:06 PM) |
Pur-T Marketing Madness
|
A 105 year old brand stays relevant and competitive. CMO Michael Fischer reviews the highlights of 2011. 
Metrics & ROI - Do you know exactly what your campaign goals are? Do you know how to measure your campaign outcomes? If not, here are three steps you must take when developing and ... 
by Lisa Barnett, Community Manager and Tia Fisher, Marketing Manager at eModeration...
You've seen what timeline does to your personal profiles...the same will happen to brand pages, so be prepared to get busy... you have things to do.
...With a number of new features being added, Community Managers are going to have to look at their content closely to make sure it encourages more interaction with their fans.
We all know that fans only really come to the brand page once - the first time they find you and like you. So, to interact with them we have been relying on our content appearing in their newsfeed. Users have always had the ability to hide stories but now this action will seriously hinder the visibility level of getting your content appearing in their feed. This means that over time if a fan continues to unmark your stories or fails to like, vote, comment on your content, you will disappear from their newsfeed altogether. Your content will continue to appear in their ticker but it will lose its viralability as their wider network won't will see it... 
Austin's South By Southwest festival is known for the massive chaos that is the music industry taking over the city, but it's also gaining wide recognition for its tech side.
Proving the growing use of cartoons in marketing and storytelling..."Advertising house Ogilvy helped out with an illustrated system to make sense of some of the best [tech] panels during SXSW." Via The Digital Rocking Chair ![Twitter to Tweak Brand Pages [REPORT] | Pur-T Marketing Madness | Scoop.it](http://img.scoop.it/ZnMpDWtqB5kbIq3c8Jxi0Tl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Twitter's brand pages will be enhanced this year to let marketers offer "e-commerce contests and sweepstakes," according to a report.
The new pages will let app developers “build experiences on Twitter, much the way they do on Facebook...”
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action. 
You know it when you hear it. That great story or idea. The one that’s got “juice” – energy, excitement, possibility. The one that, on its own, has the ability to “get up, walk around the room, shake hands with everyone” and, then travel on. The kind of story that marketers know they need to tell if they are hoping to meaningfully connect with their audiences and then inspire those audiences to “share and tell.” Easier described than done.
Hey -- go download this free e-book on biz stories and using them to spread your ideas/grow your brand.
It is quite a handy book. I love the breezy language they use, how they describe the process of finding and crafting your stories, and how to work with your stories for branding and share-ability. The book is fun, full of examples and right on.
Good work Julie Fuoti & Lisa Johnson! Via Karen Dietz A step-by-step approach, using Aristotle’s view on Greek tragedy as it’s core, that will help designers design solid interactive projects that engage customers in the right way.
Here is a slide deck on SlideShare (55 slides) that explains web design through Aristotle's story structure/elements. Some of the points are a bit obscure and hard to understand without really studying the slides. But overall, it does make the important link between storytelling and websites.
View this file and start thinking about ways you can shift your website to be more story driven. I think you will like the results!
[thanks to @storytellin for tweeting about this] and thank you fellow curator Gimli Goose for sharing it. Via Gimli Goose, Karen Dietz 
Utilize consumer behavior when conducting keyword research and setting SEO strategy. Capture customers and interest at all stages of the consumer decision process. 
Aside from advertising, employees are the first contact customers have with your brand. Make sure they know what they're doing. 
So... you've selected your ideal client and you're afraid you've over-marketed yourself. Well I can tell you: you're wrong. 
Read our independent review at CarAdvice.com.au. This article has 2 comments so far. |
Jim Signorelli outlines the 6 Cs of StoryBranding: a breakthrough approach to identify and develop a compelling brand story.
Once again author Jim Signorelli nails it as he helps us understand how to effectively use stories and story elements in branding.
Here he chats about the 6 C's of story branding and creating a StoryBrief: Collect (the back story) Characterize #1 (you) Characterize #2 (prospect) Connect Confront Complete
What I like about the article is how clearly Jim connects the dots for us all. He brings a template to us for the StoryBranding process that also assists us in our communications planning.
Read the article for the explaination of the steps and then get busy creating your own StoryBrief! Via Karen Dietz 
Facebook Launching 'App Center.' Through the App Center, Facebook will also allow developers for the first time to offer paid apps...
Add Facebook to the list of big Internet and mobile players with their own app storefront. The social network Wednesday announced plans to launch an “App Center” in the coming weeks that will serve as a central hub for finding apps like Pinterest, Spotify, and Viddy as well as lesser-known titles that qualify for inclusion. 
Success in social media and organic search is only possible with an optimized content marketing strategy. If you don’t have the latter, you may as well forget about being remotely successful with the former. 
"I dare you: go into a room of community managers and start talking about influence. Watch how quickly the conversation heats up...
...it really got me thinking about the assumptions and rhetoric that gets thrown around when influencers come up..." 
Cross-platform storyteller and branded entertainment expert Sparrow Hall discusses how today's storytellers can (and should) partner with brands to reach larger audiences, acquire production funding, and develop a thriving business model... Via The Digital Rocking Chair ...Your restaurant is on Social Media, but are you seeing results? 
About Pages really aren't that complicated. So why are most of them so horrible? Quick ... read this, then go fix yours... A great idea, maybe I should do it! [note MG]
Does thinking about it make you stumble and sweat?
Have you put it off, because you’re worried it will suck?
You’re not alone — lots of website owners have an easier time proposing marriage than they do writing a solid About Page.
If that’s you, you’re probably overcomplicating things. A good About Page is simple, straightforward, and it communicates just a few key things.
But just because they’re simple doesn’t mean people don’t screw them up.
There are certain mistakes that I see again and again, on sites that deserve better. These mistakes are easy to fix and they’re pushing away the people you want to bring closer: your wonderful website readers.
Read more: http://www.copyblogger.com/how-to-write-an-about-page/ Via Martin Gysler 
"A series of technological, economic, and consumer trends are driving the development of transmedia projects as a new form of marketing, entertaining, and educating" ...
Via The Digital Rocking Chair Duke University experiment that suggests that subliminal perception really does work... "Brief exposure to Apple's brand logo drives higher levels of creativity than exposure to IBM's logo." Via k3hamilton 
If you could do only one thing today to dramatically improve your marketing ROI, adding landing pages to your website would be a good bet. ![7 deadly sins of mobile marketing [infographic] - Holy Kaw! | Pur-T Marketing Madness | Scoop.it](http://img.scoop.it/GzQSAKOdmpQ4Ihvhwm-rHTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Get the do's along with the don'ts -- RT @guykawasaki: 7 deadly sins of mobile marketing [infographic] http://t.co/MEOSo4Ur #hcsm #hcsmeu... 
Sometimes, engaging on Twitter is not enough. Check out these tips on how to take your brand experience from social media to IRL. (Considering how to take your Social Media Marketing Offline in 2012? 
Cartoon arcade-style mobile games are the newest platform for athletes looking to market themselves to a wider audience. |
| 1 | 2 |
|
Next |
