Pur-T Marketing Madness

Duke University experiment that suggests that subliminal perception really does work... 

"Brief exposure to Apple's brand logo drives higher levels of creativity than exposure to IBM's logo."

Get the do's along with the don'ts -- RT @guykawasaki: 7 deadly sins of mobile marketing [infographic] http://t.co/MEOSo4Ur #hcsm #hcsmeu...

It's Not Winner Takes All. Stop letting your marketing efforts duke it out.

About Pages really aren't that complicated. So why are most of them so horrible? Quick ... read this, then go fix yours... A great idea, maybe I should do it! [note MG]

Does thinking about it make you stumble and sweat?

Have you put it off, because you’re worried it will suck?

You’re not alone — lots of website owners have an easier time proposing marriage than they do writing a solid About Page.

If that’s you, you’re probably overcomplicating things. A good About Page is simple, straightforward, and it communicates just a few key things.

But just because they’re simple doesn’t mean people don’t screw them up.

There are certain mistakes that I see again and again, on sites that deserve better. These mistakes are easy to fix and they’re pushing away the people you want to bring closer: your wonderful website readers.

Read more: http://www.copyblogger.com/how-to-write-an-about-page/

You know it when you hear it. That great story or idea. The one that’s got “juice” – energy, excitement, possibility. The one that, on its own, has the ability to “get up, walk around the room, shake hands with everyone” and, then travel on. The kind of story that marketers know they need to tell if they are hoping to meaningfully connect with their audiences and then inspire those audiences to “share and tell.”

Easier described than done.

Hey -- go download this free e-book on biz stories and using them to spread your ideas/grow your brand.

It is quite a handy book. I love the breezy language they use, how they describe the process of finding and crafting your stories, and how to work with your stories for branding and share-ability. The book is fun, full of examples and right on.

Good work Julie Fuoti & Lisa Johnson!

A step-by-step approach, using Aristotle’s view on Greek tragedy as it’s core, that will help designers design solid interactive projects that engage customers in the right way.

Here is a slide deck on SlideShare (55 slides) that explains web design through Aristotle's story structure/elements.  Some of the points are a bit obscure and hard to understand without really studying the slides. But overall, it does make the important link between storytelling and websites.

View this file and start thinking about ways you can shift your website to be more story driven. I think you will like the results!

[thanks to @storytellin for tweeting about this] and thank you fellow curator Gimli Goose for sharing it.

So... you've selected your ideal client and you're afraid you've over-marketed yourself. Well I can tell you: you're wrong.