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10,000 Hour Quest to Social Enlightenment in 7 Steps

10,000 Hour Quest to Social Enlightenment in 7 Steps | PureMatter | Scoop.it
Sure, there’s instant coffee. But would you consider the maker of a cup of instant coffee a barista, their work comparable to a fine Italian latte hand crafted by someone who has studied the quality of the beans, the temperature of the milk and the...
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5 Effective Ways to be Exclusive [Everyone Can’t be a VIP]

5 Effective Ways to be Exclusive [Everyone Can’t be a VIP] | PureMatter | Scoop.it
What's happened to exclusivity? It’s not exclusive anymore—and that, to me, is a bit of a problem. The trend among many companies and brands is to offer “exclusive” to everyone.
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Social Listening and Why It’s So Important: IBM Interview with Bryan Kramer

Social Listening and Why It’s So Important: IBM Interview with Bryan Kramer | PureMatter | Scoop.it

In early September at the IBM Smarter Commerce Global Summit in Orlando, Bryan was interviewed by Scott: Langingham, Producer and Host of the developerWorks podcast show and Todd “Turbo” Watson from IBM about Social Listening. According to Todd’s blog, Bryan discusses “the value social listening can bring to your efforts and some of the tools you need to make it more effective; he thinks of social listening as the largest, greatest focus group in the world.”

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2013: Adding Context to Content

2013: Adding Context to Content | PureMatter | Scoop.it
Anything successful has context. Remember this. You’re going to need it as we move in to 2013 because, let me tell you now, stuff’s about to get real. We’ve spent the past few years as marketers wrapping our brains around the changing landscape.
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How to take the plunge with media attribution

How to take the plunge with media attribution | PureMatter | Scoop.it

Defining attribution goals can help marketers discern where to place their digital dollars. Use these three steps to optimize media allocation and improve overall performance.

 

You've read about attribution modeling, and you're ready to begin seeing the true value of media performance. You want to get the most out of your digital budget, but the problem is you're stuck. You want to get moving fast, so now what?

 

The first step is always to define your attribution goals, and understand what attribution can do. Attribution allows marketers to better understand upstream user-actions (ad views and clicks) and their impact on the final goal action (download, sale, lead form etc.). Attribution alone won't make your media perform better, and it won't improve your conversion rates. What it will do is illustrate where your dollars are used most effectively, so that through media allocation optimization, your digital spend becomes more effective. Attribution is the key to unlocking successful cross-channel optimizations of media spend in order to increase back-end performance. It's not the last step to performance improvement, it's the first step.

 

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Via Tami Cannizzaro, Bryan Kramer
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IBM Smarter Commerce Global Summit Orlando 2012 Conference Recap

IBM Smarter Commerce Global Summit Orlando 2012 Conference Recap | PureMatter | Scoop.it
What a conference. What an experience! As a purveyor of many conferences, IBM hit it out of the park with this one.
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