'The American Society of Nephrology (ASN), founded in 1966, is a well-established 13,000-member professional organization. It is highly regarded and has long provided the best education opportunities in the field of kidney medicine. However, ASN was reluctant to enter the world of social media, a world that includes Facebook and Twitter, but also encompasses the entire web-enabled culture of people sharing online content with people they know.'
[AS: Some learning here, but @ASNKidney is still locked into broadcast mode. Little evidence of interaction, curation, content creation or community outreach initiatives]