Cory Doctorow (@doctorow) writes:
'[It] is self-defeating lunacy to use [social digital rights management (DRM)] in your public-facing sales material.
To the public, DRM is DRM. The whole point of transitioning from DRM to “a book with your name in it” is that the only thing your customers probably know about DRM is that they hate it. So why use it?
The savvier customers who see “social DRM” on the sale-page for your e-books will flinch the way they’ve been conditioned to after years of bad experiences from DVDs that don’t play abroad, music that mysteriously stops playing, and games that cease functioning over holiday weekends when the DRM server goes down and no one is on call to fix it.'