Assuming you’re interested in the confluence of HTML5 and the monetization of digital publishing, you’ll definitely want to check out this recent Mashable article, which covers a panel that took place at the Mashable Media Summitlast Friday, November 30.Thinking Outside the App, as the panel was titled, appears to have essentially dealt with just one question, which Mashable reporter Laura Indvik puts forward in her post: “Given the amount of traffic publishers are seeing from mobile web-browsers, coupled with improvements in HTML5 … does it make sense for publishers to continue to invest in native apps for tablets and smartphones?”
Panelist Rob Grimshaw, the managing director of the Financial Times‘ FT.com website, explained that the paper chose ”to pull its native apps for iPhone and iPad devices last year because it ‘wasn’t right’ for the organization,” as Indvik writes.
Here’s the real jaw-dropper, direct from the article:
Since the app was pulled, the number of iOS subscribers to the FT has increased by 70%, Grimshaw said. In fact, nearly a fifth of new subscriptions are coming from mobile devices, he added.
This story is incredible, and admittedly, unfinished. There’s much more we need to learn that hasn’t been told yet, but what we do know c(sh)ould change things. Maybe even a whole lot of things.
Recently, the OLPC organization took boxes of tablets, carefully and tightly taped up, and dropped them in two remote villages of Ethiopia. There were no instructions. No teachers. Nothing but a group of first grade-aged students for whom the tablets were intended. Students who couldn’t read, couldn’t identify the single form of a letter, had never before seen any kind of technology.
Last year, with a fearless group of 10th graders in Katrina Kennett’s English class at Plymouth South High School, we attempted to transform the traditional research process to a completely paperless one using a fresh new cart of iPads ...
If you're not convinced yet, freelance Content Marketer and blogger Mike Farmer has some interesting points for you.
One thing I would add to his post is the importance of creating a Content Curation hub to really capture the benefits of your Content Curation efforts. Sharing links is just not going to be enough: in a world where tweets have a very short lifetime, you need to give your curated content a second chance by putting it on a curation layer where it can be discovered from search and from people with similar interests.
This can be a blog, a site or a Scoop.it page but if you're going to make content curation part of your content marketing strategy, you will need that long term repository that social networks don't bring.
Publishers and authors are shaping new standard contracts as the industry shifts toward digital-first and e-original book publishing.
As opposed to big publishers, which are thought to pay authors a standard ebook royalty of 25%, new independent ebook publishers like The Atavist, Open Road Media and OR Books, can and do pay authors substantially more. But, on what terms? And, royalties aren’t the only issue at hand as a new publishing landscape emerges.
There are six basic issues at stake in an ebook contract negotiation:
According to a 2012 government commission which surveyed 21,000 children, 18 per cent of boys said reading was ‘more for girls’ and labelled it as ‘nerdy’. Boys were also less likely to be encouraged by parents to read.
While there’s no magic solution to changing boys’ negative attitudes to reading, the study came up with some helpful suggestions to tackle the problem.
Waaaaayyy back when (in 2010) Apple released the iPad, it seemed like that was the only option for you if you were going to buy a tablet. That wasn’t too far off from the truth – the iPad was the first commercially successful tablet, and at that point in time, there weren’t really any other easy-to-use options available.
Fast forward just two short years, and there are a host of options available if you’re in the market, and competition is fierce.
Beth Kanter was talking about her new book today with co-author KD Paine at ZeroDivide office in downtown San Francisco. Both were great speakers: very passionate with great stories on how non-profits are changing the world and how measurement and social media help them achieve that.
Of course I had my book signed and I love what Beth came out with. Don't you?