A new generation of storytellers is emerging. Storytellers with a lot of creativity and an entrepreneurial attitude no longer need established publishing empires to bring a product to market; they are moving into the realm of digital publishing. Here, a great idea can turn into a published work that can be marketed and sold to millions by a single individual or a small group with very little cost compared to traditional publishing. Digital publishing provides accessibility, availability, and lower pricing than printed literature, which make it an appealing industry for those passionate about books.
Our company, Grids Interactive, is a publisher of interactive storybook apps. Like many of our counterparts, we are a very small company with great ideas and big goals for our future. Digital publishing is growing and evolving and many developers are trying their hand at it. Like all emerging industries, however, the weakest contenders will eventually fall by the wayside, while the best will be left standing.
To be successful, digital publishers need to position themselves as content providers and not just suppliers of multiple media on multiple platforms, despite the fact that they may gain customers who are not frequent book buyers but who find the multimedia content appealing. Developers have such a wide array of features to add to their e-book, things like games, videos, and online chat that may increase their intrinsic value. However, they shouldn’t lose sight of the importance of providing good content to readers.
We asked some fellow digital publishers and authors to weigh in on the change that has come about in storytelling. Our interview was conducted with the professionals in the digital publishing world named below and the interviews follow in their entirety.