At a press event in NYC today, Amazon officially unveiled what many have long been waiting for: its Android tablet. The Kindle Fire is the latest entry into the tablet market, which up until today has been so utterly dominated by Apple’s iPad that it’s hard to even call it a market.
And despite plenty of pronouncements that the new Kindle Fire will be no “iPad killer,” it’s hard to deny that the price point for this device ($199) will definitely give a lot of consumers pause before they shell out the $500 or so for the Apple device.
There’s little debate here that the iPad remains the superior piece of hardware with a superior app ecosystem. But as GigaOm’s Mathew Ingram points out, we shouldn’t be all that shocked that Amazon is delivering an inferior device. Apple is, after all, a hardware company, whereas Amazon is an online retail company, one that once specialized solely in books but that is now a major player in digital media as well.