For most independent bookstores, selling to schools means educator discounts, teacher nights, and book fairs. As a result, few independents target school libraries.
But at last fall’s regional trade shows, 27-year-old Mrs. Nelson’s Toy and Book Shop in LaVerne, Calif., and Turtleback Books in St. Louis, Mo., which was recently reintroduced as a division of 45-year-old prebinder San Val, each made the case that indies could and should offer a broader range of educational services aimed directly at school librarians.
“I think this is an untapped opportunity for bookstores,” said Richard Buthod, sales manager for Turtleback ...
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Excellent argument for a broader audience ...