Today, fans demand immediate gratification (just ask Martin…as described here by Laura Miller in the New Yorker) and authors are indulging them by publishing a book every month or even faster.
The upside is sustaining a reader’s interest — after all, when a reader discovers an author, it is best to capitalize on their attention as much as possible before they get distracted by another. The downside is often work that could be vastly improved by rewriting, editing and proofing. As Mayer notes, he recommends a writer have at least three manuscripts written before they begin self-publishing. It’s the old maxim that practice makes perfect.