Publishing for professional and practitioner markets
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Scooped by Rob Edwards
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What is a Publisher Now? An interview with Mendeley's Victor Henning

What is a Publisher Now? An interview with Mendeley's Victor Henning | Publishing for professional and practitioner markets | Scoop.it
Victor Henning is the co-founder of Mendeley, a pioneering reference manager and academic social network that was recently acquired by Elsevier. Now Elsevier's VP of Strategy, Victor is widely reco...
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How to... write for a practitioner audience Part: 1

How to... write for a practitioner audience Part: 1 | Publishing for professional and practitioner markets | Scoop.it
A 'How to... write for a practitioner audience' guide from Emerald, the world's leading publisher of management research. One of a series of guides for academic and practitioner authors from the experts.
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First Round Capital debuts publishing platform to share secrets of startup success - VentureBeat

First Round Capital debuts publishing platform to share secrets of startup success - VentureBeat | Publishing for professional and practitioner markets | Scoop.it
First Round Capital debuts publishing platform to share secrets of startup success VentureBeat Today, First Round Capital announced a new project called the First Round Review — a publishing platform that presents “actionable knowledge” for...
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Blackboard, the largest provider of classroom management software, enters the MOOC fray | Inside Higher Ed

Blackboard, the largest provider of classroom management software, enters the MOOC fray | Inside Higher Ed | Publishing for professional and practitioner markets | Scoop.it
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Rescooped by Rob Edwards from Content Marketing & Content Strategy
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Is Content Marketing the Future for Public Relations (PR) Professionals?

Is Content Marketing the Future for Public Relations (PR) Professionals? | Publishing for professional and practitioner markets | Scoop.it
The process of generating great online content with the goal of developing trust among your brand’s target audience, and to establish your brand as an industry thought leader this is a growing field for Public Relations (PR) professionals.

Via Stefano Principato
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How publishing can give an organization the QA stamp that they know what they're talking about. Interesting to chart the rise of content creators and marketeers as more organizations join in.

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Stefano Principato's curator insight, June 28, 2013 8:33 AM

If you are a PR professional or just someone interested in content marketing, here are five useful tips on how to take advantage of this growing trend.