Public Relations
1 view | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Natalie Sautter from The PR Story
Scoop.it!

Infographic: How Mobile Has Changed PR Forever 

Infographic: How Mobile Has Changed PR Forever  | Public Relations | Scoop.it

Without more than a few “refresher courses,” a PR expert 20 years ago might be nothing of the sort today. And we have technology – in particular, mobile technology – to blame for the rapidly involving world of public relations.


Via Susan Andrews
more...
No comment yet.
Rescooped by Natalie Sautter from PR & Communications daily news
Scoop.it!

What to Do When People Talk Bad About Your Business Online

What to Do When People Talk Bad About Your Business Online | Public Relations | Scoop.it

What to Do When People Talk Bad About Your Business Online #TheBusinessPodcast http://t.co/OiOPTUTl7a


Via Fernanda Grimaldi
more...
Rescooped by Natalie Sautter from PR & Communications daily news
Scoop.it!

Employee Advocates: Why Brands Need to Empower Employees to Be Social Savvy

Employee Advocates: Why Brands Need to Empower Employees to Be Social Savvy | Public Relations | Scoop.it
Now more than ever, brands are influenced not by the ads or image they put out to the public, but what consumers are actually saying about them.

Via Fernanda Grimaldi
more...
No comment yet.
Scooped by Natalie Sautter
Scoop.it!

10 communication tactics for entrepreneurs

10 communication tactics for entrepreneurs | Public Relations | Scoop.it
An entrepreneur celebrates her 13th anniversary in business, noting the 13 communication tactics and skills she needed for success.
more...
No comment yet.
Rescooped by Natalie Sautter from Public Relations & Social Media Insight
Scoop.it!

PR in 15 seconds | PR Daily

PR in 15 seconds | PR Daily | Public Relations | Scoop.it
Industry professional Christopher Penn demonstrates the power of brevity using Instagram’s newest video feature to briefly explain public relations.

Via Jeff Domansky
more...
Jeff Domansky's curator insight, June 27, 2013 9:44 PM

Nice example of Instagram video and a reasonable definition of PR from Shift Communications.

Rescooped by Natalie Sautter from Public Relations & Social Media Insight
Scoop.it!

Facebook Use By Organizations During Crises Helps Public Image, MU Study Finds: PR Pros Can Improve Public Attitudes by Communicating Through Facebook During Times of Crisis

Facebook Use By Organizations During Crises Helps Public Image, MU Study Finds: PR Pros Can Improve Public Attitudes by Communicating Through Facebook During Times of Crisis | Public Relations | Scoop.it

“Many studies have already shown how important crisis management is for organizations,” Hong said. “This study shows that Facebook can be a valuable tool for public relations professionals when working to solve or lessen the severity of a crisis. Because Facebook is very personal for its users, well-thought-out crisis management messages can be effective at reaching users on a personal level, which is a powerful way to persuade people to a cause.”

 

Hong also found that Facebook posts written in a narrative style were more effective than posts written in a non-narrative format. Narrative style is chronological and focuses more on story-telling rather than fact listing.

 

“This indicates that the effect of narrative tone in organizational statements during crises increases perceived conversational human voice, which represents a high level of engagement and best communicates trust, satisfaction, and commitment to the audience,” Hong said. “This is an important practice for public relations professionals because perceptions that an organization is sincerely trying to provide timely and accurate information during a crisis can lead to not only more favorable attitudes toward the organization, but also perceptions of less responsibility the organization has for causing the crisis.”...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, September 5, 2013 1:37 PM

Research says on Facebook during a crisis, it should be all about narrative in order to build a positive image...

Rescooped by Natalie Sautter from Public Relations & Social Media Insight
Scoop.it!

The Wit and PR Wisdom of Mark Twain

The Wit and PR Wisdom of Mark Twain | Public Relations | Scoop.it

Mark Twain (Samuel Langhorne Clemens) is one of America’s favorite writers and humorists. Born in Florida, Missouri two weeks after the appearance of Hailey’s Comet in 1835, he would have made the consummate PR pro.

 

As a journalist, writer and speaker, he embodied some of the skills of the best writers and PR pros today. I wonder what he would have thought of PR and social media?...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, October 13, 2013 7:02 PM

We could use more of Mark Twain's storytelling, wit and wisdom in our daily lives.

Janine Lloyd's curator insight, October 16, 2013 3:24 AM

In the words of Mark Twain "If you tell the truth, you don't have to remember anything." This is the essence of all great Public Relations professionals.

If you tell the truth, you don't have to remember anything.
Mark Twain
Read more at http://www.brainyquote.com/quotes/authors/m/mark_twain.html#HoF3RVkzIeczY3vG.99If you tell the truth, you don't have to remember anything.
Mark Twain
Read more at http://www.brainyquote.com/quotes/authors/m/mark_twain.html#HoF3RVkzIeczY3vG.99If you tell the truth, you don't have to remember anything.
Mark Twain
Read more at http://www.brainyquote.com/quotes/authors/m/mark_twain.html#HoF3RVkzIeczY3vG.99
Rescooped by Natalie Sautter from Public Relations & Social Media Insight
Scoop.it!

7 Terrific Time Saving Social Media Automation Tools that you have to use! - RazorSocial

7 Terrific Time Saving Social Media Automation Tools that you have to use! - RazorSocial | Public Relations | Scoop.it
Social Media Automation is essential. Here are 7 fantastic social media automation tools that you should be using.

 

Social Media Marketing is also so frustrating.  There is no end to it. You never feel you have done enough. But there is light at the end of the tunnel.


The social media tools are maturing and getting more useful and there is more automation that is available. Here are 7 time saving social media automation tools:


Via Jeff Domansky
more...
Jeff Domansky's curator insight, October 17, 2013 2:34 PM

Ian Cleary shares useful, time-saving social media tools.

Jeff Domansky's curator insight, October 17, 2013 2:36 PM

Real time savers!

Rescooped by Natalie Sautter from Public Relations & Social Media Insight
Scoop.it!

A Quick Reference Guide to Integrated Marketing

A Quick Reference Guide to Integrated Marketing | Public Relations | Scoop.it

There are several components to an integrated marketing communications (IMC) plan, but you don't need to focus on every one. Choose the best for you!

 

Every time I have an opportunity to explain the concept of integrated marketing, I can see the sands quickly running through my listener’s hourglass attention span as I struggle to rattle off all the channels and activities. Trying to name and dissect the various components during a brief conversation is like getting called on to recite the human skeletal system two minutes before the bell rings. Let’s see…there’s the uh…

 

Recalling all the pieces into a written plan is no less daunting. A thorough integrated marketing communications (IMC) plan is one that coordinates messages and activities across various channels to achieve a common goal. Simply put, this means that IMC leaves nothing out. Good ol’ paper-based direct mail is in there with digital marketing. High-dollar advertising can ride alongside grassroots, get-out-in-the-community public relations.

 

Does this mean that your plan needs to include every channel? Not at all. While IMC recognizes the synergistic value of a coordinated set of marketing activities, this doesn’t mean that you have to do everything. Just make sure that everything you do aligns with an overall big picture strategy, is appropriate for the audience(s) you want to reach, and can be accomplished with your available resources....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, October 21, 2013 1:21 AM

Here's a comprehensive guide to integrated marketing.

Rescooped by Natalie Sautter from Social Media PR Public Relations
Scoop.it!

The Best and Worst Email Subject Lines in 2013 - Business 2 Community

The Best and Worst Email Subject Lines in 2013 - Business 2 Community | Public Relations | Scoop.it

Via Josepf J Haslam
more...
Janine Lloyd's curator insight, November 6, 2013 1:12 AM

If you do email marketing read this - what to put and what not to put in your subject lines...

Rescooped by Natalie Sautter from The PR Story
Scoop.it!

7 Steps To Manage Your Social Media Crisis [Infographic]

7 Steps To Manage Your Social Media Crisis [Infographic] | Public Relations | Scoop.it

Via Susan Andrews
more...
No comment yet.
Scooped by Natalie Sautter
Scoop.it!

Life lessons learned in public relations

Life lessons learned in public relations | Public Relations | Scoop.it
I came across an article written by Mickie Kennedy titled "5 Life Lessons Learned in Public Relations," and I loved it! Within the article are five lessons that are learned through public relations...
more...
No comment yet.
Rescooped by Natalie Sautter from Public Relations Australia
Scoop.it!

30+ of the Most Amazing Twitter Statistics [INFOGRAPHIC]

30+ of the Most Amazing Twitter Statistics [INFOGRAPHIC] | Public Relations | Scoop.it
Did you know that there are now 231.7 million active users on Twitter worldwide, and that 100 million of them log into the service on daily basis and 52.7 million of these are in the US?

Via Benjamin Haslem
more...
Benjamin Haslem's curator insight, October 25, 2013 2:03 AM

Just seven years old. I signed up early but then didn't really engage fully until the last 18 months. Now my preferred #socialmedia platform.

Rescooped by Natalie Sautter from Public Relations & Social Media Insight
Scoop.it!

S%*t PR People Do That Journalists Hate [SlideShare]

S%*t PR People Do That Journalists Hate [SlideShare] | Public Relations | Scoop.it

Flip through a SlideShare full of ways to avoid annoying journalists when pitching your stories....

 

It didn’t take me long to figure out that anyone who works in PR is caught in the vast space between fact and fiction, perception and reality, and needs to constantly manage executive expectations while also maintaining effective and fruitful relationships with journalists.

 

Ronn Torossian, a brash public relations expert in his own right, once said of his field: “PR is a mix of journalism, psychology, and lawyering -- it’s an ever-changing and always interesting landscape.”

 

Given the confluence of factors that go into PR on any given day, along with the fact that 99% of businesses I know wish they got more press, better press, or different press on a daily basis, we decided to go to the experts on this issue. We asked a slew of journalists, producers, editors, and bloggers for their ultimate pet peeves: the things we as marketers do on a daily or weekly basis that make them want to scream, cry, block our emails, or ignore PR pitches altogether. Here's what they had to say....


Via Jeff Domansky
more...
Janine Lloyd's curator insight, July 16, 2013 10:06 AM

Read it and learn...

Jeff Domansky's curator insight, July 16, 2013 1:17 PM

Most PR pros shouldn't need it, but these are useful reminders of what not to do.

Rescooped by Natalie Sautter from Public Relations & Social Media Insight
Scoop.it!

Public Relations, Explained | Forbes

Public Relations, Explained | Forbes | Public Relations | Scoop.it

Last month a digital marketing expert wanted to include our firm’s public relations expertise in a new business pitch. ”How many impressions can you guarantee the client each week?” he asked. Hard to believe, but even a seasoned marketing professional doesn’t understand the basics of public relations.

 

For my friend, and all the friends of the PR pros who read this column, the family members who don’t understand what we do, and for entrepreneurs who need to understand public relations and how it can help their business, let’s explain Public Relations.It’s not advertising. We don’t buy impressions. We don’t guarantee placement. But the coverage we get, in the media, online, social media, TV and other places, usually has much more credibility than paid endorsements....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, September 5, 2013 1:42 PM

Public relations kinda, sorta explained...but there were an awful lot of stereotypes mixed in with the explanations.

Rescooped by Natalie Sautter from Public Relations & Social Media Insight
Scoop.it!

Business Blogging Case Study: Proof that Blogging Improves Website Traffic - Business 2 Community

Business Blogging Case Study: Proof that Blogging Improves Website Traffic - Business 2 Community | Public Relations | Scoop.it

Want to improve your company’s search engine optimization (SEO)? Start a business blog!

 

Our client, a manufacturer, did, and their website traffic from search engines is up 75%. Let’s take a look at what we did to get those results.

 

The Situation

 

Our client’s website was in rough shape prior to a 2011 website redesign. The new website was visible in search engines, but only for the products and services that the company decided to include on their website. While they saw a spike in website traffic when the website re-launched in 2011, visits from search engines plateaued because the website wasn’t updated on a regular basis.

 

After a website assessment and competitive report revealed that their competitors were getting more website visitors each month, we set a goal to close the gap within 12 months....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, October 17, 2013 10:14 AM

Whew! Blogging works!

Rescooped by Natalie Sautter from Public Relations & Social Media Insight
Scoop.it!

Want To Find Brand Ambassadors? Start With Your Employees

Want To Find Brand Ambassadors? Start With Your Employees | Public Relations | Scoop.it

The 2012 Edelman Trust Barometer, a trust and credibility survey that collects data from more than 30,000 people, found that regular rank-and-file company employees have more credibility than executives. While this might seem like bad news for companies – it should be considered a fantastic opportunity. By turning employees into trusted brand ambassadors, companies bring their strongest asset and their most vocal internal advocates in direct contact with their customer base....


Via Jeff Domansky
more...
No comment yet.
Scooped by Natalie Sautter
Scoop.it!

Meetup Makes Its First Acquisition With Dispatch, Will Roll Out ...

Meetup Makes Its First Acquisition With Dispatch, Will Roll Out ... | Public Relations | Scoop.it
New York-based Meetup, an online platform for organizing real world get-togethers, is today announcing its first acquisition since its founding back in early..
more...
No comment yet.