[Etude] 55% des Français adeptes de la social TVFrenchweb.frCelui-ci, réalisé en deux vagues sur environ 1000 personnes âgés de 18 à 64 ans, analyse la manière dont les Français perçoivent et pratiquent la Social TV.
Après les «mooks», les «blooks»! Une nouvelle tendance pourrait bien voir le jour grâce à Blookup, la première plate-forme en France destinée à la création, publication et promotion de livres de… blogs.
62% of connected TV owners use a second screen, Survey results suggest.
Futuresource Consulting asked 4,000 smart TV owners across the UK, US, France and Germany on their viewing habits and found that 62% of respondents across the markets engage with another screen, such as a laptop, tablet or smartphone while watching TV.
However the report also uncovered that three quarters of respondents use these devices to browse or search online for items that are completely unrelated to what they are viewing on their connected TV.
In terms of what features are the most commonly used on the connected device, the survey found that France records the highest number of those using their device to go online, fetching 71% of the market sample. The UK came second in the metric with 56%.
Across the markets the survey found that social networks were accessed on smart TVs by 40% of the sample community. Twenty four per cent of recipients listened to music via this device and a further 23% used it to browse personal content libraries.
The study pointed out that while many children qualify as early adopters, only 44% of them access the internet via a smartphone, this drops to a fifth when looking at tablets.
The report concluded that "Companies that have realised the importance of content to help develop brand loyalty have been the clear winners".
"Organisations such as Apple, Samsung, Amazon and the like have developed comprehensive content ecosystems, which have been fundamental in helping to lock in consumers and grow market share."
Les ventes de tablettes devraient doubler en France sur un an pour atteindre les 3 millions d'unités écoulées avant la fin de l'année, selon une étude de l'institut GfK. Ces appareils ont déjà séduit 230.000 acheteurs depuis le début de l'année.
Présentée par Luciano Bosio, vice-président de FigaroMedias, lors du Digital Day le 5 avril dernier, l’étude «meet the connected reader - L’information digitale en 2012», détaille le parcours numérique de «l’affluent people» assidu d’information.
Fear not television executives, teenagers are not abandoning the tube for the Internet and cellphones.
In fact, teen television viewing is actually on the rise, according to a new report from Sanford C. Bernstein & Co. senior analyst Todd Juenger that is optimistic about television at a time when many media watchers fear new platforms are going to severely cannibalize viewers and advertising dollars.
The typical teen watches almost four hours of television per day. While that is two hours less than most adults, it is up from about three hours in 2004, and teen viewing has been growing at a rate of 2.5% per year. While teens are watching content on their computers and phone, most of their viewing is still done via television. Juenger notes that while the perception is that young people are abandoning television, "everybody over-reports usage of Internet and mobile video and under-reports usage of traditional television."
Although advertisers spend about $60 billion on television a year, there is concern that as consumers migrate to new media, the commercial dollars will follow. Juenger noted that, while newspapers have certainly taken a hit from the Internet both in terms of advertising and circulation, television viewing has not.
Furthermore, as people age they watch more TV. "So far teens are following historical patterns and in fact their usage of traditional TV is increasing," Juenger said.
"TV has come a long way in the past 80 years: and the rate of evolution has accelerated so quickly since the 1990s, that even the term “watching TV” has become almost irrelevant: 284 million people, or nearly 50% of US viewers, don’t watch TV on the television, but on the internet, via timeshifting, or on their mobile phones.
The infographic’s other Nielsen & emarketer.com-sourced insights include:
- 60% of people who multitask whilst watching TV do so on social media
- 41% of consumers own an HD and/or 3D TV, and 46% intend to purchase one
- $800m was spent on social games like Farmville in 2012."
Le 30 juin prochain, les 700 000 minitels qui trônent encore dans nos foyers seront déconnectés et récupérés par France Télécom pour être recyclés. L'occasion de saluer, avec PC impact, ce fleuron de technologie française.
So-called second screen viewing, when people watch TV with a portable device, is on the upswing.
When viewers watch a TV program with a tablet device, they tend to check their email, hunt for sports scores or seek additional information about the show or a commercial they were watching on the big screen.
A new report by Nielsen Co., released Friday, underscores what network television researchers have been preaching for more than a year: that "second screen viewing" appears to augment the TV viewing experience rather than steal away viewers.
Nielsen's State of the Media: Advertising & Audiences report found that men, when watching TV and using a tablet simultaneously, were more likely than women to look for information related to a TV program they were watching (39% versus 34%). Women were more inclined to seek information related to a television commercial (24% versus 21%).
Not surprisingly, teenagers with tablets were far more apt to visit a social media site while watching TV than were older baby boomers and seniors (62% versus 33%).
The report also found cultural differences in TV watching and the use of digital video recorders. Nielsen said that white TV viewers use digital video recorders on a daily basis twice as much as any other group, while Asian Americans appear to spend a higher proportion of their overall TV time watching their previously recorded programs.
Adults age 25 to 54 appear to be heavily influenced by advertising. Nielsen said that demographic group was 23% more likely than the average U.S. Internet user to follow a brand through social networking sites, and 29% more likely to purchase a product online that had been featured on TV.
Finally, teenagers used a game console for eight minutes a night, on average -- more than twice as much as the general TV population.
Dans ce monde en pleine mutation, où la révolution numérique induit quotidiennement de nouveaux usages, nous, hommes de télévisions, devons nous adapter pour permettre à nos entreprises, qu'elles soient de production ou de diffusion, de faire face à ces bouleversements
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