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Le guide de survie sur le web par La Netscouade | La Netscouade

Le guide de survie sur le web par La Netscouade | La Netscouade | Publicité et Communication | Scoop.it
Notre guide de survie sur le web, préparé par nos différents pôles !
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Pew Research Center's Journalism Project | Understanding News in the Information Age

Pew Research Center's Journalism Project | Understanding News in the Information Age | Publicité et Communication | Scoop.it
The Journalism project of the Pew Research Center publishes research on who is reporting the news and what new players are emerging; what is being reported on and what gaps in coverage exist; how news is consumed and how the economic models for news are changing. The project also produces an annual State of the News Media report, which examines key questions facing the industry.
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The Brilliant, Unnerving Meta-Marketing of ‘The Lego Movie’

The Brilliant, Unnerving Meta-Marketing of ‘The Lego Movie’ | Publicité et Communication | Scoop.it
Why Lord Business can have his cake and eat it too.
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The strength of ‘weak signals’ | McKinsey & Company

The strength of ‘weak signals’ | McKinsey & Company | Publicité et Communication | Scoop.it
Snippets of information, often hidden in social-media streams, offer companies a valuable new tool for staying ahead. A McKinsey Quarterly article.
Félix Vernay's insight:

[On twitter] “This wasn’t a number-crunching exercise; instead, it took an anthropological view of local child care—a mosaic formed from shards of information found only on social media. In the end, the weak signals helped the company to define the parameters of a not-yet-existing service.”

They also use Pinterest in their stores,

“TomTom now taps directly into its driving community for ideas on design and product features, as well as to troubleshoot new offerings quickly.”

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'Techno Paranoia' and 9 Other Privacy Trends Marketers Need to Watch In 2014

Global ad agency giant JWT's "100 Things to Watch in 2014" has its eye on the big data, big brother phenomenon.
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MediaPost Publications 'NYT' Redesign Gets Mixed Reaction 01/21/2014

MediaPost Publications 'NYT' Redesign Gets Mixed Reaction 01/21/2014 | Publicité et Communication | Scoop.it
'NYT' Redesign Gets Mixed Reaction - 01/21/2014
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Le rachat de "BusinessWeek" illustre la crise des magazines américains

Le rachat de "BusinessWeek" illustre la crise des magazines américains | Publicité et Communication | Scoop.it
Bloomberg achète le titre pour à peine 5 millions de dollars. Les recettes publicitaires s'effondrent.
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Médiamétrie › Solutions › Comportements médias › › Media In Life

Médiamétrie › Solutions › Comportements médias › › Media In Life | Publicité et Communication | Scoop.it
Les solutions Médiamétrie pour répondre à vos besoins
Félix Vernay's insight:

A regarder : l'actualisation 2013 devrait sortir bientôt, sur les consommations des différents médias.

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5 reasons why brands are cutting out agencies - Digiday

The new agency model might be brands doing agency work largely themselves, writes John Winsor, CEO of Victors & Spoils.
Félix Vernay's insight:

Pourquoi John Winsor(CEO of ad agency Victors & Spoils and chief innovation officer of Havas Worldwide.) fait l'apologie de la fin du recours aux agences?

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Redressement Google: retour sur le « Double Irish and the Dutch sandwich »

Redressement Google: retour sur le « Double Irish and the Dutch sandwich » | Publicité et Communication | Scoop.it
Le Point révèle ce mardi dans son édition en ligne que les autorités de Bercy pourraient redresser…
Félix Vernay's insight:

Toujours à titre de comparaison pour les agences basées en France. OU si Havas Publicis deviennent des concurrents de Google

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Top 6 Content Marketing Trends to Watch Out This 2014 (Infographic)

Top 6 Content Marketing Trends to Watch Out This 2014 (Infographic) | Publicité et Communication | Scoop.it
Discover the top 6 hottest trends in content marketing for the year 2014 created via infographic by Digital Marketing Philippines.
Félix Vernay's insight:

#2 La fin des agences, et le début des efforts en interne.

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Brand content, native advertising : vers une publicité "responsable" ? | Le Cercle Les Echos

Brand content, native advertising : vers une publicité "responsable" ? | Le Cercle Les Echos | Publicité et Communication | Scoop.it
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