The Journalism project of the Pew Research Center publishes research on who is reporting the news and what new players are emerging; what is being reported on and what gaps in coverage exist; how news is consumed and how the economic models for news are changing. The project also produces an annual State of the News Media report, which examines key questions facing the industry.
Snippets of information, often hidden in social-media streams, offer companies a valuable new tool for staying ahead. A McKinsey Quarterly article.
Félix Vernay's insight:
[On twitter] “This wasn’t a number-crunching exercise; instead, it took an anthropological view of local child care—a mosaic formed from shards of information found only on social media. In the end, the weak signals helped the company to define the parameters of a not-yet-existing service.”
They also use Pinterest in their stores,
“TomTom now taps directly into its driving community for ideas on design and product features, as well as to troubleshoot new offerings quickly.”
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