publicidad
10 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by carladc
Scoop.it!

Futuras exmisses: querer es poder - Deia

Futuras exmisses: querer es poder
Deia
La estrategia que utiliza la publicidad se basa en generar insatisfacción a la par que deseos, y los productos anunciados se prometen como vehículos para lograrlos.
more...
No comment yet.
Scooped by carladc
Scoop.it!

Ficciones cantadas - Los Andes (Argentina)

Ficciones cantadas - Los Andes (Argentina) | publicidad | Scoop.it
Los Andes (Argentina)
Ficciones cantadas
Los Andes (Argentina)
“Buscamos una estética bizarra, el estereotipo de los musicales en bosques de Palermo, en general vinculados con algo del guión.
more...
No comment yet.
Scooped by carladc
Scoop.it!

¿Te acostarías con un tipo como Zach Galifianakis? - El País.com (España)

¿Te acostarías con un tipo como Zach Galifianakis?
more...
No comment yet.
Rescooped by carladc from Contests and Games Revolution
Scoop.it!

The Game Is The Thing: Game Based Learning More Than Leaderboards And Points!

The Game Is The Thing: Game Based Learning More Than Leaderboards And Points! | publicidad | Scoop.it
Game Based Learning – It Isn't Just Leaderboards And Points! http://t.co/Kd9ka9sDVA … #GBL #GameBasedLearning #Gamification #Innovation

Via Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, June 7, 2013 7:18 AM

The Game Is The Thing
Great insight here matching my friend @RDansky's feedback. I understand the idea - the more complete the ecosystem the better the game, the more engagement.

I think there is a distinct difference between #gamification and game based learning. Gamification rides on the surface more. As marketers we want to create systems that reward behaviors we want.

We are Pavlov and Internet marketing isn't a laboratory (despite it feeling that way often). The irony of sounding like Pavlov is the real operant conditioning is happening TO US.

We become conditioned by the Stimulus - Response dance we play with our customers. I employ game mechanics NOT games in our Internet marketing.

Game mechanics are a sophisticated Google Analytics. Game mechanics create a more rapid-fire feedback loop and so clarify the "fog of war". When engagement goes up 9 times out of 10 do conversions.

briancanlas7's comment, June 7, 2013 11:36 AM
Use a combination of marketing vehicles to get your message out.
Rescooped by carladc from iPads in Education Daily
Scoop.it!

A Step by Step Tutorial on How to Flip your Classroom with TED Ed ~ Educational Technology and Mobile Learning

A Step by Step Tutorial on How to Flip your Classroom with TED Ed ~ Educational Technology and Mobile Learning | publicidad | Scoop.it

Via Francesca Beltrami, Jon Samuelson
more...
No comment yet.
Rescooped by carladc from Business in a Social Media World
Scoop.it!

Disqus hits 100 million profiles

Disqus hits 100 million profiles | publicidad | Scoop.it
The Disqus team released new stats on Monday. The commenting system has been installed on 2.5 million sites, including 1 million WordPress self-hosted blogs, and generates 1 billion monthly unique ...

Via Cendrine Marrouat - cendrinemarrouat.com
more...
Cendrine Marrouat - cendrinemarrouat.com's curator insight, May 15, 2013 5:40 AM

Some mind-boggling stats for one of the best commenting platforms right now. 

Scooped by carladc
Scoop.it!

Un ciclo, dos etapas - argenpress.info

Un ciclo, dos etapas - argenpress.info | publicidad | Scoop.it
Un ciclo, dos etapas argenpress.info La crisis de 2001 causó una importante retracción de los mercados pagos de industrias culturales (cayeron los abonos a la televisión por cable, la compra de diarios, revistas, libros y discos y las entradas de...
more...
No comment yet.
Scooped by carladc
Scoop.it!

Thinspiration, la patología de lo sexy: el nuevo trend de jóvenes ... - Pijama Surf

Thinspiration, la patología de lo sexy: el nuevo trend de jóvenes ... - Pijama Surf | publicidad | Scoop.it
Thinspiration, la patología de lo sexy: el nuevo trend de jóvenes ...
more...
No comment yet.
Scooped by carladc
Scoop.it!

Merecido triunfo de las curvas - 20minutos.es

Merecido triunfo de las curvas - 20minutos.es | publicidad | Scoop.it
20minutos.es Merecido triunfo de las curvas 20minutos.es No es cuestión de ponerse machista, pero resulta mucho más sensata y saludable la preferencia de los hombres por las curvas en cuanto a físico femenino se refiere que el que la estética ha...
more...
No comment yet.
Rescooped by carladc from iPads in Education Daily
Scoop.it!

How to Enlarge the Text on iPad Mini - Popular Mechanics

How to Enlarge the Text on iPad Mini - Popular Mechanics | publicidad | Scoop.it
News Tribe (blog)
How to Enlarge the Text on iPad Mini
Popular Mechanics
Yours is one of the main complaints voracious emagazine readers have about Apple's baby tablet: Some magazines are simply too small to read.

Via Jon Samuelson
more...
Steve Murray's curator insight, June 9, 2013 7:46 AM

Quick tip to enlarge text on iPad Mini.

Rescooped by carladc from Contests and Games Revolution
Scoop.it!

Mother's Day Pinterest Contest: Men vs Women

Mother's Day Pinterest Contest: Men vs Women | publicidad | Scoop.it

Via Martin (Marty) Smith
more...
Rescooped by carladc from Contests and Games Revolution
Scoop.it!

Big Data and Gamification's Big Bang

Big Data and Gamification's Big Bang | publicidad | Scoop.it

Excellent Big Date meets gamifcation article from Mark Van Rijmenam. 


Via Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, May 14, 2013 3:23 PM

Making Big Data Actionable
As we move toward a semantic web, a web of understanding, everything changes. In this excellent post from Mark Van Rijmenam (@VanRijmenam) the coming Big Bang between Big Data (knowing what your customers are up to) and gamification (creating gamified rewards to shape behavior) is explored. 

Mark points out those GAMES generate BIG DATA. Imagine the matrix. You can know what customer segments and personas respond to what kinds of rewards. If you are an Ecom person replace the word "rewards" with offers to understand the immediate benefit of mining gamification’s Big Data. 

Mark's pieces is very pro-gamification (as I am). There is a group who decry gamification as mouse in maze wastes of time. Such analysis belittles gamification, the application of game theory to LIFE and marketing, and human nature. I don't feel LESS of a person because I'm competitive and enjoy rewards. 

In fact I'm working with the amazing team at Atlantic BT to "gamify" cancer right now for our http://www.curecancerstarter.org crowdfunding cancer research website. Is cancer a game? As a cancer survivor I would never suggest such a trite analogy, but having had chemo doesn't change how much I enjoy playing games (except DURING chemo which sucks pretty much). 

To those gamification / marketing naysayers I say read Mark's article and then tell me how what you plan to do is half as exciting. BTW, no one said gamification is the only cool thing that works, but I gamify so therefore I am :). Marty

More #Gamification thoughts on #GooglePlus: https://plus.google.com/u/0/102639884404823294558/posts/b5YwzYHoGC1  

Steve De Guzman's curator insight, May 14, 2013 8:41 PM

awsome

Scooped by carladc
Scoop.it!

Ficciones cantadas - Vos - La Voz del Interior

Ficciones cantadas - Vos - La Voz del Interior | publicidad | Scoop.it
Ficciones cantadas - Vos
La Voz del Interior
"Buscamos una estética bizarra, el estereotipo de los musicales en bosques de Palermo, en general vinculados con algo del guion.
more...
No comment yet.