Learn how visual content for events can be a valuable tactic before, during, and afterwards, becoming a cornerstone of your event marketing strategy.
Visual content is an important part of creating engagement across social channels. It stands out from all the text promotion companies typically do, helps tell a story, and gives event attendees all the information they need in a short amount of time. Visual content for events can be a valuable tactic before, during, and afterwards, becoming a cornerstone of your event marketing strategy.
At Marketo, we make a custom graphic for every webinar and event that we promote on social channels. We find that it increases the EdgeRank of our posts on Facebook because our followers tend to engage with images over text only posts. We have seen a huge uptick in registration by using this tactic, particularly in a promoted post. Take a look at a visual image we used on Facebook for our Keynote at Marketo Summit.
Via Russ Merz, Ph.D.