Bezo's shows his skill at understanding who his audience is. He created the new Kindle roll out event for tech writers and not the consumer. These are very different audiences who want different information.
Always strategic, Amber used Twitter to reach the extended, off-site audience during her talk. She made sure each slide she used had less than 140 characters of text, so it could be easily retweeted (see the Events chapter).
Why is storytelling important? We tell you all you need to know about it: the why, the how, even the science behind it. How have stories evolved over the years, how they help create shared purpose, and how telling a great story can help your brand grab attention.
The #1 trait of a persuasive story is how “engaging” the story is.
There are a million writing blogs that will go on and on about how to craft amazing stories, but is any of that (potentially good) advice backed up by research? In fact, there is an additional study conducted by Green & Brock that addresses just what makes a story engaging. Here’s what they found:
Wow!! My entire review just disappeared! Well -- go read this great article anyway :)
Here is what to pay attention to: all the solid tips -- based on research -- on how to create better stories. They are great. Particularly modeling, irony, imagery, and going beyond the digital campfire. There's lots more to this article that what I have mentioned here.
So go read it. In the meantime, I'll chat with the Internet Powers That Be to hunt for the original review I wrote in whatever black hole it has found itself in! Ay yi yi ....
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Creating engaging newsletters with your curated content is really easy.