A public service announcement is a non-commercial message directed toward the public and the community.
Aileen Chai's insight:
I find the section "Choosing the Correct Approach' helpful as it is a good guide for me to generate a good approach and content to address the right target audience enabling the PSA to be persuasive and effective.
It states the factors. However, I would like to resequence the order to get the best approach:
1)Determine the message and it must be clear
2) After researching, determine which target audience the messgae is most appropriate.
3) Anaylze the target market (target audience) according to demographics and psychographics to get an idea of what story approach would best appeal to them and to get a positive reaction the call to action
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