Public relations trends
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Public relations trends
Exploring the world of public relations
Curated by Stefan Vadocz
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12 (of the) Best Social PR Guides, Tips and Techniques of 2011 ...

12 (of the) Best Social PR Guides, Tips and Techniques of 2011 ... | Public relations trends | Scoop.it
What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? Is there really a difference ... How can PR pros optimize their use of social media tools? How can you make a press release ...
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MediaGraph Expands DIY Public Relations Platform to the Travel Industry - BetaKit

MediaGraph Expands DIY Public Relations Platform to the Travel Industry - BetaKit | Public relations trends | Scoop.it
MediaGraph Expands DIY Public Relations Platform to the Travel Industry BetaKit BetaKit covered DIY public relations platform MediaGraph when it launched and demoed its platform for SMBs at the SeedStartup demo day in Dubai.
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10 Questions You Must Ask When Hiring a Social Media Consultant - Entrepreneur

10 Questions You Must Ask When Hiring a Social Media Consultant - Entrepreneur | Public relations trends | Scoop.it
Entrepreneur 10 Questions You Must Ask When Hiring a Social Media Consultant Entrepreneur It's important to know how actively engaged consultants are in their own personal and professional social media networks, says Michael Stelzner, founder of...
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Two-thirds of FTSE100 companies are failing on social media ...

Two-thirds of FTSE100 companies are failing on social media ... | Public relations trends | Scoop.it
Francis Ingham, Director-General of the Public Relations Consultants Association, said: “PRCA research earlier this year revealed that nearly 1 in 5 board members still do not understand social media.
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IBM, Weber Shandwick Top Holmes Report’s First Creative Index

IBM, Weber Shandwick Top Holmes Report’s First Creative Index | Public relations trends | Scoop.it
An IBM campaign to celebrate its centenary has emerged as the most awarded PR campaign in the world, according to our first Creative Index.
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NatWest pulls ads as brand hit - Marketing Week

NatWest pulls ads as brand hit - Marketing Week | Public relations trends | Scoop.it
Marketing WeekNatWest pulls ads as brand hitMarketing WeekFancis Ingham, director general of the Public Relations Consultants Association, says: ... the first communication they had was via the media, not via their bank.
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Socialbakers Reveals New Standards in Social ... - Everything PR

Socialbakers Reveals New Standards in Social ... - Everything PR | Public relations trends | Scoop.it
According to the study, socially devoted companies can serve as role models, demonstrating how businesses worldwide can drive customer engagement by adopting more reactive and open social media strategies.
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It's PR, But Not As We Used to Know It

It's PR, But Not As We Used to Know It | Public relations trends | Scoop.it
If your internal and external communication professionals are not ahead of the curve, and adapted to an era where more than ever the public controls your brand, you're in for a bumpy ride. No one seems to ...
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Wisdom from the Most Influential PR Professional of the Century ...

Wisdom from the Most Influential PR Professional of the Century ... | Public relations trends | Scoop.it
In this rare interview, a man named “PR Professional of the Century” discusses life lessons, cutting through PR chaos, his upcoming memoir, and the role of social media in society. Mark: One of the things ...
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SPIN: How the News Media Misinform…

SPIN: How the News Media Misinform… | Public relations trends | Scoop.it
Bob Conrad says they’re biased, error-prone, misleading and, on occasion, devious or even liars. No, he’s not referring to public relations people. He’s talking about the news media.
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5 Key Trends Supercharging Today's Digital PR

5 Key Trends Supercharging Today's Digital PR | Public relations trends | Scoop.it
In 2012, Social Media will move beyond growth to saturation. This means that digital public relations is changing quickly.
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Why VCs Are Getting Into PR | BugBig

Why VCs Are Getting Into PR | BugBig | Public relations trends | Scoop.it
Recently, we've seen firms roll up their sleeves for another core competency: public relations. More often, I'll ...
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Doh! The PR definition you can’t resist…

I have an alternate PR definition you can’t resist!
(How would Homer Simpson define PR?)

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Storytelling in 2014

The attention of the consumer has changed, so why hasn't the attention of the marketers? Learn to communicate with your consumers like the year that it actually
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Alisha Shibli's curator insight, January 10, 2014 4:33 AM

One of the best posts I've come across so far. There are numerous platforms for marketers to explore today. Using them to tell meaningful stories about your brands is the way to go in this era. 

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Five Social PR Trends to Watch in 2013

Five Social PR Trends to Watch in 2013 | Public relations trends | Scoop.it
Between dodging the Mayan apocalypse and rappelling back down the fiscal cliffs, 2012 ended or nearly ended with a bang didn’t it? Depending on your perspective of course. I enjoyed a break from blogging and tweeting during the holidays.
Stefan Vadocz's insight:

Good point: "The screamers and yellers. I call them the Sham Wow charlatans. With every new technology or shiny new social media they arrive soon after the earlier adopters. Barking and scamming their way while the rest of us run in the other direction."

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Hidden Harmony: Power of Reputation & Brand

What happens when you combine corporate reputation and brand equity?
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Alda Telles's curator insight, December 13, 2012 10:07 AM

New analysis of data from 50,000 consumers has documented a powerful hidden harmony in the business world: That between brand and corporate reputation.

Liam Palmer's curator insight, April 7, 2014 1:35 AM

An integrated approach to building reputation and brand at the same time instead of having two distinct silos. This is an 'invisible' harmony but it needs to be worked at, not just assumed that it will continue. Management need to acknowledge this and implement strategy.

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Reporters: today, your competition isn't other journalists, it's the ...

Reporters: today, your competition isn't other journalists, it's the ... | Public relations trends | Scoop.it
Different departments and agencies have taken on their own social media efforts, many have their own communication teams. The Philadelphia Police, for example, ... For any controversial issue, they retain outside public relations consultants.
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16 Public Relations Tools and Tactics That Can Help Grow Your Business | SEO.com

16 Public Relations Tools and Tactics That Can Help Grow Your Business | SEO.com | Public relations trends | Scoop.it
Here are 16 public relations tools and tactics that can help you come up with great ideas, generate buzz, distribute content.
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Katie Paine Looks Back on 10 Years of Public Relations Measurement

Katie Paine Looks Back on 10 Years of Public Relations Measurement | Public relations trends | Scoop.it
The Paine of Measurement, 10th Anniversary Issue By Katie Delahaye Paine Ten years ago I was fed up with people's excuses for not measuring their public relations efforts. By that time, I'd already been measuring ...
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Christopher Lee Nutter: The 10 Commandments to Perfect PR for ...

Christopher Lee Nutter: The 10 Commandments to Perfect PR for ... | Public relations trends | Scoop.it
Writer, media consultant, and founder, Nutter Media Insider Solutions ... going to do your own PR.
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30 Expert Tips? There’s a Pinterest for That

30 Expert Tips? There’s a Pinterest for That | Public relations trends | Scoop.it
Pinterest has growing PR resources
Want a great recipe for Yorkshire Pudding? There’s a Pinterest for that. Searching for a cure for the common cold? It’s on Pinterest. Got a yen for yoga? It’s there as well.
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Public Relations redefined | Linked in Groups @ Online Internet ...

Public Relations redefined | Linked in Groups @ Online Internet ... | Public relations trends | Scoop.it
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. The PRSA said the winner was the second of the three candidates for the job, getting ...
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How NOT to do public relations: An interview with Peter Shankman - Forbes

How NOT to do public relations: An interview with Peter Shankman - Forbes | Public relations trends | Scoop.it
Peter Shankman is known for skydiving, social media chops, public speaking, and a wry and brazen wit. Shankman is also is a public relations professional at his core, and prior to his serial entrepreneurship he was a hard-at-work flack.
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26 Experts Share Content Marketing Tips

Confused about PR? Try content marketing
Curation, content marketing, storytelling, brand journalism and citizen journalism. What’s a poor PR 2.0 pro to do? These are not just trendy topics, they’re a reality if not our new job description.
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Lockstep on PR: Talk when your publics are listening (and listen ...

Lockstep on PR: Talk when your publics are listening (and listen ... | Public relations trends | Scoop.it
Knowing these things helps us plan how and where to reach the publics we hope to reach -- and if we plan to use them in our communication plans, it's important to realize there are behaviour trends on social media, too.
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