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Effective social media analytics - The Guardian

Effective social media analytics - The Guardian | Public Relations Tips | Scoop.it
The Guardian
Effective social media analytics
The Guardian
Every time someone posts something on Twitter, Facebook, or Pinterest, they create a digital footprint. Every time someone ...

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Rescooped by Caroline Hutin from Public Relations & Social Media Insight
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7 Content Writing Secrets Every Blogger Should Know

7 Content Writing Secrets Every Blogger Should Know | Public Relations Tips | Scoop.it

Ever have this happen?You’re sitting at your desk, you’ve just spent the last 3 hours sculpting the perfect post, you finish, hit publish, and think to yourself…“This is a winner.”Then, you sit back and wait for your readers response.Several hours later you return to your post anticipating favorable likes, re-tweets, and shares.“WHAT!”“No re-tweets, likes, or shares!”...Good content writing is similar to baking a cake. The ingredients you put in, or leave out, will determine whether or not your post rises or falls.Are you missing any of the following content writing secrets?...


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Victor Alejandro Polanco Frías's curator insight, June 14, 2013 9:58 AM

Convierte tu blog en una verdadera máquina persuasiva...

Jeff Domansky's curator insight, June 14, 2013 2:51 PM

These seven tips will be useful for bloggers new and old.

Rescooped by Caroline Hutin from Public Relations & Social Media Insight
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LinkedIn: How it's changing business (and how to make it work for you)

LinkedIn: How it's changing business (and how to make it work for you) | Public Relations Tips | Scoop.it

Once considered a nerdy repository for digital résumés, the service is becoming an indispensable social-networking tool....In the past year LinkedIn has emerged as one of the most powerful business tools on the planet. Long considered a repository for digital résumés, the network now reports 225 million members who have set up profiles and uploaded their education and job histories. These days they're doing far more than prospecting for new gigs. LinkedIn users are building professional portfolios that showcase their best work, from publications to videos to PowerPoint presentations. They are relying on a growing array of LinkedIn apps, like CardMunch, which lets users scan business cards to upload contact information. They're recommending one another for particular business attributes. And increasingly they're logging on to read LinkedIn Today, which aggregates news from myriad sources, including LinkedIn Influencers like Krawcheck, Jack Welch, and Martha Stewart. Thanks to new features like those, the number of users who log on at least once a month on desktops alone (excluding mobile, that is) has climbed to 141 million worldwide, according to ComScore, a 37% jump over last year.Among recruiters, LinkedIn has become the standard -- 88 of the Fortune 100 have licensed the software to help find and track potential job candidates. But as new social technologies force businesses to shift from broadcast communications to two-way dialogues, LinkedIn's utility is moving beyond HR departments. Citigroup has used LinkedIn as a platform to power Connect, its marketing effort to reach women. NetSuite is testing out a new LinkedIn sales product that provides insight into potential customers' social networks. Dell is using LinkedIn for follow-up surveys of attendees at its annual Dell Women's Entrepreneur Network conference, among other things. And this is just the beginning. LinkedIn has built a tool that allows it to push beyond recruiting into other business services such as sales, publishing, and technical training. In fact, it's hard to overstate the potential power here: As it reaches critical mass, LinkedIn is becoming the dominant global forum for businesses of all kinds....


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Keith Meyer's curator insight, June 14, 2013 4:51 AM

If your not on LinkedIn chances are not many people know of you and who you are and what you are capable of.

Jeff Domansky's curator insight, June 14, 2013 1:43 PM

Valuable reading and LinkedIn strategies.

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10 Awesome Twitter Analytics and Visualization ToolsTwitter Tools and Twitter Tips Blog

10 Awesome Twitter Analytics and Visualization ToolsTwitter Tools and Twitter Tips Blog | Public Relations Tips | Scoop.it

After researching over a thousand Twitter Tools for the Twitter Tools Book I came across many tools that tried to add value by presenting a different way to visualize or analyze your tweets, the people in your network, and the tweets from the people in your network.

 

Many tools tried to add value and failed.  At least they tried.  The following tools, however, stand out in my mind as exceptional or entertaining and I recommend you check them out if you want to analyze and visualize your activity on Twitter....


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Suzana Biseul PRo's curator insight, June 13, 2013 4:16 AM

Pas mal tous ces outils!

Alison D. Gilbert's curator insight, June 13, 2013 7:30 PM

Oh good, I love to learn about new valuable tools and apps.

Elsie Whitelock's curator insight, June 14, 2013 8:50 AM

Lots of good info for Twitter tools here..

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Create Content Perfection With These 5 Essential Ingredients

Create Content Perfection With These 5 Essential Ingredients | Public Relations Tips | Scoop.it

Create content perfection by incorporating 5 essential ingredients into your content marketing operations: real-time, fact-driven, visual, efficient, and curated.

 

Remember, content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process — not a “one-and-done” campaign. Make sure your content marketing operations include elements of the above five points so that your readers will actually engage in the content you spend so much time producing.


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Russ Merz, Ph.D.'s curator insight, June 16, 2013 1:58 PM

A useful article that outlines the 5 essential elements for successful content marketing programs.

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It's All in Your Head: 9 Reasons You Can't Resist a List

It's All in Your Head: 9 Reasons You Can't Resist a List | Public Relations Tips | Scoop.it

I have a friend who works at a very big national publication and is a genius at making lists for the web. Her lists go viral and generate millions (I mean literally millions) of pageviews. She sees this as a curse. Because she wants to be a “real” journalist, meaning: someone who writes articles. But she's so good at lists that her editor keeps her doing those instead.I’ve told my friend that she has been blessed with a gift, that she should forget writing boring articles and instead launch her own site doing nothing but lists. (For an example see Listverse, which is amazing and -- I warn you -- addictive.) My friend won’t listen. She insists on seeing her lists as second-class citizens of the media world.She's not alone. Among some old-school journalists there exists a kind of snobbery about articles written in list form. They're derisively called “listicles” (list + article) and are considered kind of cheesy, the stuff of workout magazines and mindless websites like Buzzfeed.It isn't magic. It's psychology. For various reasons lists are almost impossible to resist. We asked a few shrinks to explain. Here's why....


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Jeff Domansky's curator insight, June 14, 2013 2:48 PM

Here's a list of tips about why lists work in content marketing. And nine very funny pics to go with it. ;-)

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Expanding Your Reach: How Do You Attract New Customers to Your Coffee Shop Beyond the People That... - Business 2 Community

Expanding Your Reach: How Do You Attract New Customers to Your Coffee Shop Beyond the People That... - Business 2 Community | Public Relations Tips | Scoop.it

Expanding your Reach How do you attract new customers to your coffee shop beyond the people that walk by or are already familiar with your shop? A good location, unique and consumer-friendly environment, an alternate product offering and of course great coffee is a good start, but considering that anyone can get coffee anywhere, is this enough? What incentives can you implement in your business to add to the mix, and what online marketing engagements should you invest in? In this blog post I will talk about one of the possible ways to answer these questions, by utilizing and engaging clients in Social Media....


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malek's curator insight, June 12, 2013 8:44 AM

I'm in love with Photo contests, they are incredibly simple to set up on Wishpond, and yet very effective. Participants are given a photo theme, in which they have to upload a photo within that theme to your Facebook page (or social media vehicle of choice), and a winner is chosen. This encourages people to create relevant content, which spreads virally on Facebook and builds brand loyalty participants