Public Relations, Social Media and SEO from an Agency Perspective
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Google Places Bulk Management Tool Integrates New Google+ Feature

Google Places Bulk Management Tool Integrates New Google+ Feature | Public Relations, Social Media and SEO from an Agency Perspective | Scoop.it
Google announced new updates to its Google Places bulk location management tool this week, including a new Google+ social feature. From Googler Jade Wang’s announcement in a Google Product Forum: Each location in upgraded and verified accounts will have social features automatically enabled. To use social features on a particular location, like making a post, […]
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Here we go again...

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Pinterest Launches First Paid Ads With Kraft, Gap and Others | Digital - Advertising Age

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I'd love to test this. Now I just need a client to give me $1-$2 million...

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Internet Users Send 204 Million Emails Per Minute

Internet Users Send 204 Million Emails Per Minute | Public Relations, Social Media and SEO from an Agency Perspective | Scoop.it
A lot can happen in 60 seconds. This infographic shows how much data we transfer online in a minute's time.
Summer Paris's insight:

This is how much content is shared on the Internet every minute:

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19 Social Media Facts That Every Marketer Should Know

19 Social Media Facts That Every Marketer Should Know | Public Relations, Social Media and SEO from an Agency Perspective | Scoop.it
If you're a marketer, this is why your brands needs to dominate social media.
Summer Paris's insight:

Grandparents are the fastest growing demographic on twitter. ‪#‎aarp‬ Follow the link to learn more surprising facts about social media in 2014. 

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Facebook's Unloved Right-Rail Desktop Ads Finally Get a Facelift

Facebook's Unloved Right-Rail Desktop Ads Finally Get a Facelift | Public Relations, Social Media and SEO from an Agency Perspective | Scoop.it
in a bid to make its right rail desktop ads more lucrative, facebook will make them bigger and serve fewer of them.
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5 Secrets to Talking to the Media (And Not Sounding Like a Fool)

5 Secrets to Talking to the Media (And Not Sounding Like a Fool) | Public Relations, Social Media and SEO from an Agency Perspective | Scoop.it
Talking to the media can be terrifying, causing many entrepreneurs to sound like rambling fools. Don't be that person. Here are five tips on how to be a...
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The Free-Marketing Gravy Train Is Over on Facebook | TIME

The Free-Marketing Gravy Train Is Over on Facebook  | TIME | Public Relations, Social Media and SEO from an Agency Perspective | Scoop.it
Over the past several months, Facebook has been reducing the organic reach of Pages. A recent study found that companies' posts dropped from reaching 12% of their followers in October to just 6% by February
Summer Paris's insight:

This is something we've all suspected for a while. At least they are being honest about it now. The solution- fb ads and creative content.

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New York Attorney General Busts 19 Companies For Writing Fake Yelp Reviews

New York Attorney General Busts 19 Companies For Writing Fake Yelp Reviews | Public Relations, Social Media and SEO from an Agency Perspective | Scoop.it
New York state Attorney General Eric Schneidermanbusted 19 companies for writing fake reviews on sites like Yelp, Google Local and CitySearch.
Summer Paris's insight:

This is why we won't write a fake review for your company. Instant SEO fixes are often too good to be true.

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Remarketing – Ad Innovations – Google Ads

Remarketing – Ad Innovations – Google Ads | Public Relations, Social Media and SEO from an Agency Perspective | Scoop.it
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Important for adwords.

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10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | Public Relations, Social Media and SEO from an Agency Perspective | Scoop.it
Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!
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Guide to the New Google Plus Cover Photo Size, Inspiration & Tips - Cypress North

Guide to the New Google Plus Cover Photo Size, Inspiration & Tips - Cypress North | Public Relations, Social Media and SEO from an Agency Perspective | Scoop.it
UPDATE 11/14/13: We’ve added some new screenshots to show you what the new cover photo layout looks like. The consensus around the web is that the new Google+ cover photo size is massive.
Summer Paris's insight:

New google plus dimensions!

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Watch the 20 Most-Shared Ads of October [VIDEOS]

Watch the 20 Most-Shared Ads of October [VIDEOS] | Public Relations, Social Media and SEO from an Agency Perspective | Scoop.it
Watch October's most-shared ads in our video gallery.
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LinkedIn and Website Traffic | Social Media Today

LinkedIn and Website Traffic | Social Media Today | Public Relations, Social Media and SEO from an Agency Perspective | Scoop.it
The first Investis IQ Audience Insight Report published this month, tracked visitors to corporate websites from social media platforms.
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Facebook Engagement Is the New Focus Group

Facebook Engagement Is the New Focus Group | Public Relations, Social Media and SEO from an Agency Perspective | Scoop.it
Facebook engagement won't necessarily rev a brand's sales, but a new report argues that it acts as market research for social media advertising.
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Brewer Blasts Beer Censors With 'Sorry Not Sorry' Letter

Brewer Blasts Beer Censors With 'Sorry Not Sorry' Letter | Public Relations, Social Media and SEO from an Agency Perspective | Scoop.it

The Scottish brewer on Monday wrote a blistering NSFW response after Portman Group, a UK alcohol industry standards group, rejected BrewDog's Dead Pony Club ale on the grounds that the packaging encouraged antisocial behavior and binge drinking.

Summer Paris's insight:

"There are contrite and carefully-measured responses crafted by brands in the face of public relations problems. And then there's the press release issued Monday by BrewDog." #sorrynotsorry

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Why We Axed Facebook in 2014 - Jarrard Inc.

Why We Axed Facebook in 2014 - Jarrard Inc. | Public Relations, Social Media and SEO from an Agency Perspective | Scoop.it
When it comes to using social media for business, the first thing most people will tell you to do is start a Facebook page. And in 2009, that may have been a good idea. Facebook offered something new, an opportunity ... READ MORE...
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An interesting take on facebook for b2b companies.

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57 SEO Case Studies, Tutorials, and Advices

57 SEO Case Studies, Tutorials, and Advices | Public Relations, Social Media and SEO from an Agency Perspective | Scoop.it
Read about these SEO Case Studies, Tutorials, and Tools from renown experts and grow your traffic. A huge compilation of selected articles.
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Twitter Now Rolling Out Its Facebook-Like Profile Redesign

Twitter Now Rolling Out Its Facebook-Like Profile Redesign | Public Relations, Social Media and SEO from an Agency Perspective | Scoop.it
Starting today, Twitter is gradually rolling out a major redesign of user profiles.
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Everything You Hate About Advertising in One Fake Video That's Almost Too Real

Everything You Hate About Advertising in One Fake Video That's Almost Too Real | Public Relations, Social Media and SEO from an Agency Perspective | Scoop.it
Well, this is hilarious on a few different levels. Stock video provider Dissolve has taken the text of Kendra Eash's brilliant advertising takedown, "This Is a Generic Brand Video," originally published by McSweeney's, and set it to actual stock video clips.
Summer Paris's insight:

How to produce a generic brand video-"Did we put a baby in here?"

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Optimize Your Social Presence With These App-on-App Strategies

Optimize Your Social Presence With These App-on-App Strategies | Public Relations, Social Media and SEO from an Agency Perspective | Scoop.it
Social media is becoming a juggernaut of management. The apps help you stay hyperconnected.
Summer Paris's insight:

These apps will help you stay on top of your social media presence.

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Here’s Why Nobody Likes Your Self-Promoting Facebook Page Anymore 

Here’s Why Nobody Likes Your Self-Promoting Facebook Page Anymore  | Public Relations, Social Media and SEO from an Agency Perspective | Scoop.it
Facebook is ending the free ride, wrote Valleywag’s Sam Biddle in a post that has been greeted with widespread alarm. No, it’s not forcing ordinary users to pay for its service or to share pictures of their babies. Rather, the claim is that it’s deliberately bringing an end to the...
Summer Paris's insight:

If your business is going to be on facebook, you need to strongly consider facebook advertising. Organic reach is declining.

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Which Links Get More Clicks? - AdPushup

Which Links Get More Clicks? - AdPushup | Public Relations, Social Media and SEO from an Agency Perspective | Scoop.it
Summer Paris's insight:

A few things to keep in mind when building your website- visitors scan more than they read, upper left and lower right links perform the best, choose a simple design and don't overload people with choices.

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Free eBook: Digital Tools for the Small Business Manager | Socialnomics

Free eBook: Digital Tools for the Small Business Manager | Socialnomics | Public Relations, Social Media and SEO from an Agency Perspective | Scoop.it
A free eBook for anyone managing social media for an organization, office, small business, etc. Includes tutorials and recommendations on some of the best tools for managing social media and maximizing your social strategies.
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Content Marketing for Small Business: The Five Ws - Search Engine Watch

Content Marketing for Small Business: The Five Ws - Search Engine Watch | Public Relations, Social Media and SEO from an Agency Perspective | Scoop.it
Content Marketing for Small Business: The Five Ws Search Engine Watch When I used teach back in the day, I would educate my students about the five Ws (who, what, where, when, why, and how) and why they should consider them in everything they read...

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Social Media Statistics for 2013 | Social Media Today

Social Media Statistics for 2013 | Social Media Today | Public Relations, Social Media and SEO from an Agency Perspective | Scoop.it
YouTube reaches more adults than any cable network. In the United States, the number of people who watch television has fallen behind the number of people who watch YouTube on a regular basis. This makes it clear that ...

Via heidi groshelle
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