Developing a social media strategy is important. But beyond just implementing a plan, you’ll want to evaluate your social channel’s success in order to improve moving forward. Google Analytics is a valuable tool that can help you to analyze and enhance your social media strategy.
1. What does a PR agency do? 2. The future of the PR industry 3. Why I deleted your PR job application 4. How to start a career in PR 5. The three Rs of job applications 6. What does … Continue reading →
The Verification Handbook from the European Centre of Journalism is a new resource for journalists and aid responders, which provides tools, techniques and step-by-step guidelines for using user-generated content (UGC) during emergencies.
Great content begins and ends with great stories. Storytelling is one of the most powerful ways to engage and persuade an audience. But not if you’re telling the same old stories we’ve all heard a thousand times before. You need to tell truly original stories—otherwise, people will tune you out. Here’s What Not to Do Stop me if you’ve heard this one before: A professor fills a jar with rocks and asks his students if they think it’s full… Or this one: A battleship spots a light from an approaching vessel and orders it to adjust course… Or this old classic: A young man comes upon thousands of starfish washed up on the beach and throws one back into the water. An older man scoffs, telling him he can’t possibly save them all… Just in case you haven’t heard these tired old tales (*spoiler alert*) the jar isn’t... keep reading
Business 2 Community The Value of Public Relations Business 2 Community The Value of Public Relations image 167288342fgs1 Contrary to popular belief, public relations (PR) means more than just press coverage and media interviews.