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The 10 best corporate Vine and Instagram videos for PR | A PR Guy's Musings | Stuart Bruce

The 10 best corporate Vine and Instagram videos for PR | A PR Guy's Musings | Stuart Bruce | Public Relations resources | Scoop.it
It’s just over a year since Twitter launched Vine, its six second video social network. Facebook-owned Instagram launched its 15 second video app in June. To u
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Public Relations resources
Articles and news stories for those studying Public Relations at the University of Westminster
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Package Design: The “Dark Horse” of New Product Success

Package Design: The “Dark Horse” of New Product Success | Public Relations resources | Scoop.it
When it comes to successfully launching a new product, developing one that consumers will love is only half the journey. The other half is launching with excellence
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Case Study: How a TV Campaign Helped Microsoft Boost Social Activity

Case Study: How a TV Campaign Helped Microsoft Boost Social Activity | Public Relations resources | Scoop.it
Many of today's television viewers are sending Tweets about program content and stars, as well as surrounding ads, brand integrations and sponsorships. And savvy marketers can optimize paid TV campaigns to drive such social activity for a brand.
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Animations - The One Story Series | PR Week

Animations - The One Story Series | PR Week | Public Relations resources | Scoop.it
Animations - The One Story Series. From PR Week
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animated video case studies - how some big brnads ahve effectively communicated a corporate story

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What our stunts say about us | Mark My Words

What our stunts say about us | Mark My Words | Public Relations resources | Scoop.it
Last week an eloquent appeal was made by Mark Perkins to all London PRs: stop floating things down the Thames. He reminds us (given how forgettable they all
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So Happy Together: Brand Building with Pop Music Could Be a Good Investment for Marketers

So Happy Together: Brand Building with Pop Music Could Be a Good Investment for Marketers | Public Relations resources | Scoop.it
With the GRAMMYs right around the corner, it’s hard to deny the connection between tunes that resonate with audiences and the impact those songs can have when it comes to advertising—especially with critically-acclaimed music. But can that impact be measured?
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Top Five Public Relations Takeaways of 2014 (So Far)

Top Five Public Relations Takeaways of 2014 (So Far) | Public Relations resources | Scoop.it
As brands across the globe scurry to put in place public relations plans for next year, it seems fitting in these last few months of 2014 to reflect on some of the most memorable concepts that caught…
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How to Stop Telling the Same Old Stories in 5 Easy Steps | Visual.ly Blog

How to Stop Telling the Same Old Stories in 5 Easy Steps | Visual.ly Blog | Public Relations resources | Scoop.it
  Great content begins and ends with great stories. Storytelling is one of the most powerful ways to engage and persuade an audience. But not if you’re telling the same old stories we’ve all heard a thousand times before. You need to tell truly original stories—otherwise, people will tune you out.   Here’s What Not to Do Stop me if you’ve heard this one before: A professor fills a jar with rocks and asks his students if they think it’s full… Or this one: A battleship spots a light from an approaching vessel and orders it to adjust course… Or this old classic: A young man comes upon thousands of starfish washed up on the beach and throws one back into the water. An older man scoffs, telling him he can’t possibly save them all… Just in case you haven’t heard these tired old tales (*spoiler alert*) the jar isn’t... keep reading
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How to engage with journalists on Twitter - a complete guide for the PR pro - Mustr - Media Relations made easy

How to engage with journalists on Twitter - a complete guide for the PR pro - Mustr - Media Relations made easy | Public Relations resources | Scoop.it
Twitter is the preferred social media channel by journalists to be approached for PR. Learn how to ace interacting with journalists on twitter.
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Agency doctor: Don't just create, innovate | PR Week

Agency doctor: Don't just create, innovate | PR Week | Public Relations resources | Scoop.it
Agency doctor: Don't just create, innovate. From PR Week
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5 Ways to Elevate Your New Business Strategy & Land More Clients | PR Couture // Fashion PR

5 Ways to Elevate Your New Business Strategy & Land More Clients | PR Couture // Fashion PR | Public Relations resources | Scoop.it
Are you making the most of the beginning of the year for your new business development or are you finding yourself a bit stuck when it comes to drumming up new
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The 10 best corporate Vine and Instagram videos for PR | A PR Guy's Musings | Stuart Bruce

The 10 best corporate Vine and Instagram videos for PR | A PR Guy's Musings | Stuart Bruce | Public Relations resources | Scoop.it
It’s just over a year since Twitter launched Vine, its six second video social network. Facebook-owned Instagram launched its 15 second video app in June. To u
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Why blogging still matters for public relations | A PR Guy's Musings | Stuart Bruce

Why blogging still matters for public relations | A PR Guy's Musings | Stuart Bruce | Public Relations resources | Scoop.it
This year I celebrated the tenth anniversary of my A PR Guy’s Musings blog. Some of the other early pioneers of blogging have recently written about whether b
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Breaking Myths Around Black Millennials: Part 2

Breaking Myths Around Black Millennials: Part 2 | Public Relations resources | Scoop.it
In the second of this two part video series, Nielsen's Drew McCaskill, SVP, Global Communications and Multicultural Marketing, delves into how companies have won with young African-Americans by creating culturally authentic products and advertisements.
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Power to the People: Connecting With Political Millennials Through Music

Power to the People: Connecting With Political Millennials Through Music | Public Relations resources | Scoop.it
What’s the best way to connect with Millennials who are interested in politics? Despite all the platforms available to reaching young voters, one of the most effective channels may also be one of the oldest: music.
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Uncommon Sense: The Emotive Power of Marketing

Uncommon Sense: The Emotive Power of Marketing | Public Relations resources | Scoop.it
Dr. Robert Heath is a professor at the University of Bath and a pioneer in establishing the value of emotion in advertising. We recently talked to him about emotional resonance, its importance and how it can be used in improving the effectiveness of advertising.
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The Best of Newswire 2014: Media Fragmentation

The Best of Newswire 2014: Media Fragmentation | Public Relations resources | Scoop.it
Today's technology is evolving rapidly, and as consumers look for the latest and greatest, businesses must also keep up. Check out our top articles from 2014 about media fragmentation.
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4 Ways Google Analytics Can Improve Your Social Media Strategy

4 Ways Google Analytics Can Improve Your Social Media Strategy | Public Relations resources | Scoop.it
Developing a social media strategy is important. But beyond just implementing a plan, you’ll want to evaluate your social channel’s success in order to improve moving forward. Google Analytics is a valuable tool that can help you to analyze and enhance your social media strategy.
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The Most Popular Words in the Most Viral Headlines

The Most Popular Words in the Most Viral Headlines | Public Relations resources | Scoop.it
A study of viral headlines and the top words and phrases that make up viral headlines for the most shareable sites on the web.
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20 Useful Articles for PR Job Hunters - Sarah Stimson

1. What does a PR agency do?  2. The future of the PR industry  3. Why I deleted your PR job application 4. How to start a career in PR 5. The three Rs of job applications 6. What does … Continue reading →
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The Borkowski Awards—notable 2013 PR moments | Mark Borkowski - Mark my words - Borkowski Blogs

The Borkowski Awards—notable 2013 PR moments | Mark Borkowski - Mark my words - Borkowski Blogs | Public Relations resources | Scoop.it
I don’t usually do awards ceremonies. I’d generally rather be making a new campaign than remembering the last one. However, as the end of the year finds
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Top 10 reasons it pays to blog for business | A PR Guy's Musings | Stuart Bruce

Top 10 reasons it pays to blog for business | A PR Guy's Musings | Stuart Bruce | Public Relations resources | Scoop.it
This blog post sets out some of the main benefits of blogging for business, public relations, public affairs and corporate communications. It doesn’t just a
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