Many of today's television viewers are sending Tweets about program content and stars, as well as surrounding ads, brand integrations and sponsorships. And savvy marketers can optimize paid TV campaigns to drive such social activity for a brand.
With the GRAMMYs right around the corner, it’s hard to deny the connection between tunes that resonate with audiences and the impact those songs can have when it comes to advertising—especially with critically-acclaimed music. But can that impact be measured?
Great content begins and ends with great stories. Storytelling is one of the most powerful ways to engage and persuade an audience. But not if you’re telling the same old stories we’ve all heard a thousand times before. You need to tell truly original stories—otherwise, people will tune you out. Here’s What Not to Do Stop me if you’ve heard this one before: A professor fills a jar with rocks and asks his students if they think it’s full… Or this one: A battleship spots a light from an approaching vessel and orders it to adjust course… Or this old classic: A young man comes upon thousands of starfish washed up on the beach and throws one back into the water. An older man scoffs, telling him he can’t possibly save them all… Just in case you haven’t heard these tired old tales (*spoiler alert*) the jar isn’t... keep reading
In the second of this two part video series, Nielsen's Drew McCaskill, SVP, Global Communications and Multicultural Marketing, delves into how companies have won with young African-Americans by creating culturally authentic products and advertisements.
What’s the best way to connect with Millennials who are interested in politics? Despite all the platforms available to reaching young voters, one of the most effective channels may also be one of the oldest: music.
Dr. Robert Heath is a professor at the University of Bath and a pioneer in establishing the value of emotion in advertising. We recently talked to him about emotional resonance, its importance and how it can be used in improving the effectiveness of advertising.
Developing a social media strategy is important. But beyond just implementing a plan, you’ll want to evaluate your social channel’s success in order to improve moving forward. Google Analytics is a valuable tool that can help you to analyze and enhance your social media strategy.
1. What does a PR agency do? 2. The future of the PR industry 3. Why I deleted your PR job application 4. How to start a career in PR 5. The three Rs of job applications 6. What does … Continue reading →
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.