Public Relations
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How To Quickly Make Shareable Social Media Images, Even If You Don’t Have Photoshop

How To Quickly Make Shareable Social Media Images, Even If You Don’t Have Photoshop | Public Relations | Scoop.it
Chikodi Chima's insight:

Create shareable startup memes and grow you online audience with these easy-to-follow tips

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Growth Hacking Is The Marketer's New Religion

Growth Hacking Is The Marketer's New Religion | Public Relations | Scoop.it
Growth is a systematic approach to the chaos of building a company. Growth hacking provides certainty in an uncertain world.
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How A Small Seattle Museum Newsjacked The Super Bowl With A Wooden Mask

How A Small Seattle Museum Newsjacked The Super Bowl With A Wooden Mask | Public Relations | Scoop.it
How Seattle's Burke Museum newsjacked the Super Bowl and how you can, too
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Public Relations Lessons From A $4 Slice Of Toast

Public Relations Lessons From A $4 Slice Of Toast | Public Relations | Scoop.it
Crafting an experience around your product or service is a secret weapon in winning lifetime fans.
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Seven Parody Twitter Accounts The Hardcore Troll Your Favorite Geeks

Seven Parody Twitter Accounts The Hardcore Troll Your Favorite Geeks | Public Relations | Scoop.it
Even if the tech industry has a hard time laughing at itself, these Twitter satirists don't.
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How To Attract Investors With Targeted Media

How To Attract Investors With Targeted Media | Public Relations | Scoop.it
Duxter CEO Adam Lieb describes how to avoid lookie-loos and attract customers and investors with targeted media.
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LEADS - Content Curation for Lead Nurturing

LEADS - Content Curation for Lead Nurturing | Public Relations | Scoop.it
Why marketers can and should use content curation as an effective, easy way to nurture leads.

Via Guillaume Decugis, Peg Corwin
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Stephanie Trembath's curator insight, July 30, 2013 4:33 PM

Who says marketing directors aren't artists? 

Peg Corwin's curator insight, August 17, 2013 10:22 AM

Two examples show how sharing relevant content with clients in emails can nurture leads.

Thorsten Strauss's curator insight, September 3, 2013 4:39 AM

Content marketing is not only for lead generation but also nurturing. Article has good example. 

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Soylent And The Case For Cause Marketing

Soylent And The Case For Cause Marketing | Public Relations | Scoop.it
A dissolvable powder that could feed the world's hungry for 50 cents per day is the text book example of how your startup can be a cause.
Chikodi Chima's insight:

People are more likely to share your startup story when you stand for a cause that is larger than a business. Here's Soylent's story. 

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PR Tips Podcast 005: Keeping Your Startup Story Fresh With Peter Himler

PR Tips Podcast 005: Keeping Your Startup Story Fresh With Peter Himler | Public Relations | Scoop.it
Successful public relations is about maintaining relationships with journalists and the public. Peter Himler tells us how.
Chikodi Chima's insight:

The public relations process is an ongoing conversation between your startup, journalists and your customers.

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Yahoo Goes Glam on Video Earnings Conference Call

Yahoo Goes Glam on Video Earnings Conference Call | Public Relations | Scoop.it
The surprise in Yahoo Inc.’s second-quarter earnings may have been the company’s live video conference and real-time tweets.
Chikodi Chima's insight:

Yahoo turns its latest quarterly earnings call into a content marketing opportunity 

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9 Incredible Examples of The BuzzFeed Backlash

9 Incredible Examples of The BuzzFeed Backlash | Public Relations | Scoop.it
How the media echo chamber has turned on the viral content engine – presented in animal GIFs, of course
Chikodi Chima's insight:

Great article chronicling the growing pains of viral media darling BuzzFeed. Author Josh Sternberg shows his lighter side with awesome cat GIFs for each of his points. There may be a little bit of jealousy from established media, but also some valid critiques of a business model that relies heavily on so-called "listicles" and amplification of existing content with minimal attribution. 

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Japan's largest yakuza syndicate publishes own magazine for its members

Japan's largest yakuza syndicate publishes own magazine for its members | Public Relations | Scoop.it
Even mobsters need their literary fix every once in a while. The Yamaguchi-gumi, Japan's biggest yakuza organization has published a magazine specifically for its members. But more than just a news...
Chikodi Chima's insight:

Lesson: Everyone needs to be thinking about their content marketing strategy. 

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Disruption Is About Your Business Model, Not Your Technology

Disruption Is About Your Business Model, Not Your Technology | Public Relations | Scoop.it
Startups often make the claim that they are disruptive. What they really are is inventive. The difference is huge.
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Public Relations Tips Your Startup Can Learn From GoPro

Public Relations Tips Your Startup Can Learn From GoPro | Public Relations | Scoop.it
Searching for "GoPro" on YouTube returns 19,500,000 videos--a bonanza of free advertising--because the company makes its users heroes.
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Uber: Public Relations God Or Goat?

Uber: Public Relations God Or Goat? | Public Relations | Scoop.it
Uber keeps shooting themselves in the foot with poorly-handled PR. And yet they keep growing. What do they know that we don't?
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Event Hacking For Startups

Event Hacking For Startups | Public Relations | Scoop.it
Event hacking is a free or low-cost way to turn meetups and other social gatherings into startup public relations gold.
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Public Relations Is Not Free Advertising

Public Relations Is Not Free Advertising | Public Relations | Scoop.it
Be prepared to invest significant sweat equity. And remember, press writeups don't pay the bills. Customers do.
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Is Phonebloks Slacktivism Or The Future Of Product Marketing?

Is Phonebloks Slacktivism Or The Future Of Product Marketing? | Public Relations | Scoop.it
The Phoneblocks modular concept is gaining steam. Can it really happen, or is creator Dave Hakkens just blowing smoke?
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Peter Shih And When Keeping It Real Goes Horribly, Unspeakably Wrong

Peter Shih And When Keeping It Real Goes Horribly, Unspeakably Wrong | Public Relations | Scoop.it
Peter Shih shows us how to ruin your company in one easy blog post.
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Investor Mark Suster's Startup PR Advice: Start Now

Investor Mark Suster's Startup PR Advice: Start Now | Public Relations | Scoop.it
Venture capitalist and blogger Mark Suster shares his thoughts on PR for startups. Today is the best day to begin.
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Where To Get Free Publicity For Your Startup

Where To Get Free Publicity For Your Startup | Public Relations | Scoop.it
Submit your startup to these startup blogs and directories in Africa, Asia, Europe And South America to get free publicity and early users.
Chikodi Chima's insight:

Getting publicity for your startup is hard, but it's essential to attracting new customers and reaching your business goals. Knowing where to look for outlets that cover startups and innovators is one of the hardest challenges for first-time entrepreneurs.

 

I've compiled more than 70 startup-focused blogs and directories for entrepreneurs in Africa, Asia, Europe, and South America to submit their product and begin the public relations process.

 

This post also contains instructions on how to submit your startup to directories and submission sites, or how it can be done with the help of a virtual assistant.

 

Please let me know what you think, and share any suggestions on how I can improve this resource for entrepreneurs.

 

Thanks!

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Does Your Weird Startup Name Damage Your Public Relations Potential

Does Your Weird Startup Name Damage Your Public Relations Potential | Public Relations | Scoop.it
Can a bad name choice affect your startup's ability to get customers, capture media attention and make a difference in the world?
Chikodi Chima's insight:

I've never heard of a startup whose name was so weird it overshadowed an amazing product. At a certain point an oddball name could become an asset. 

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How To Make Journalists Fall In Love With Your Corporate Blog

How To Make Journalists Fall In Love With Your Corporate Blog | Public Relations | Scoop.it
The way to a journalist's heart is through your blog. Tell your story your way and cut through the noise.
Chikodi Chima's insight:

Love is a drug. Make journalist crave your startup when they fall in love with your company blog.

 

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What Is The Difference Between Public Relations And Marketing?

What Is The Difference Between Public Relations And Marketing? | Public Relations | Scoop.it
At the end of the day public relations, marketing and advertising are about communicating a story. The "why" is identical: Get customers. Move product. Drive revenue. "How" is what sets them apart.
Chikodi Chima's insight:

The line between traditional public relations and marketing has blurred, but there are still important differences. Here's my take.

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