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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Psychology of What Makes a Great Story

The Psychology of What Makes a Great Story | Public Relations & Social Media Insight | Scoop.it

"The great writer's gift to a reader is to make him a better writer."

 

“Stories,” Neil Gaiman asserted in his wonderful lecture on what makes stories last, “are genuinely symbiotic organisms that we live with, that allow human beings to advance.” But what is the natural selection of these organisms — what makes the ones that endure fit for survival? What, in other words, makes a great story?


Via Mary Daniels Brown
Jeff Domansky's insight:

What is it that makes a story have lasting impact? Recommended reading.

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Mike Donahue's curator insight, January 24, 11:21 AM

This contains some great insights from Bruner and others that can help anyone approach their storytelling challenges in more effective ways.

Chris Carter's curator insight, January 25, 7:51 PM

The monomyth lives!

Andre Piazza's curator insight, January 29, 4:40 PM

#Storytelling

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10 Best Colleges for Creative Writers | The Freelancer, by Contently

10 Best Colleges for Creative Writers | The Freelancer, by Contently | Public Relations & Social Media Insight | Scoop.it

While the majority of our readers are likely beyond college age, it’s still fun to wistfully remember your experimental undergraduate years—or whatever they were. That’s why I’ve written a list of the 10 best colleges for creative writers, based on my own highly idiosyncratic metrics: accomplished professors, famous alumni, environments conducive to writing, bizarre course selections, and, best of all, any random facts that might add to the writerly collegiate experience.

Jeff Domansky's insight:

Totally random list but fun read for writers.

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ClaimSEO's comment, July 8, 2015 5:29 AM
Can I share this to my social network?
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Basic Components of an Author Website

Basic Components of an Author Website | Public Relations & Social Media Insight | Scoop.it

What exactly goes on your author website—especially if you're unpublished?I strongly advocate all authors start and maintain a website as part of their long-term marketing efforts and ongoing platform development. But one of the first questions raised when you get started is:

What exactly goes on your author site—especially if you’re so far unpublished?Before I answer that question in detail, I’ll set a few ground rules....

Jeff Domansky's insight:

Great tips for author websites from Jane Friedman.

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7 Ways to Get Noticed For Your Writing Now

7 Ways to Get Noticed For Your Writing Now | Public Relations & Social Media Insight | Scoop.it

... Businesses are now feeling the pressure to start blogs and fill them with good, useful content on a regular basis.


Websites need effective copy. Email campaigns need to be written strategically. And then, of course, there are tweets, Facebook messages and LinkedIn posts.


This is overwhelming for a lot of businesses. And many are not equipped with the marketing staff to handle the need.


This creates incredible opportunities for savvy writers to shine.And, there are plenty of businesses that would love to work with writers directly.


So, how do you get noticed by businesses that would love to pay for your writing? Here are seven tips to help you get started:...

Jeff Domansky's insight:

7 really practical ways to get your writing noticed whether you're just starting out or looking for new opportunities as a writer.

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Terence's curator insight, November 5, 2014 9:03 AM

Word whores, listen up. This dude's got some great ways to peddle your stuff on the corner, for the cool blue.

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50 Words You Probably Didn’t Know Were Portmanteaus

50 Words You Probably Didn’t Know Were Portmanteaus | Public Relations & Social Media Insight | Scoop.it

So a portmanteau is formed from two french words, "porter" which meanscarry and "manteau" which means mantle – a mantle is a cloak, the kind Anna wore in Frozen, or if you are a more traditionalist fairy tale lover, what Red Riding Hood wore en route to grandma’s house (to be honest, I’ve always thought it was a cape but I digress). A manteau is more of a clothes valet, which is exactly what it sounds like.


Put them together and you use portmanteau to refer to travelling bags or suitcases (because they carry your cloaks around?) only these bags are old-fashioned, made from leather and can open into compartments. Here are some examples....

Jeff Domansky's insight:

Don’t know what a portmanteau is? If you have heard of the words brunch, blog and pixel, then yes, you know portmanteaus (just not what they are).

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1,072 words that will change how you write headlines forever | The Wall Blog

1,072 words that will change how you write headlines forever | The Wall Blog | Public Relations & Social Media Insight | Scoop.it

The key to an emotionally engaging headline? Context Words: a group of 1,072 words in the English language that can increase a person’s interest and attention in a specific message.


Context Words were uncovered through EEG testing and something called the Pearson product-moment correlation coefficient, a way to measure the correlation between two variables. In this case, we were looking to understand the relationship between word choice and the brain’s emotional response.


We’ve split the Context Words into four categories: insight words, time words, space words and motion words.Insight words provide more detail, i.e. closure, admit, inform, think. Time words refer to a point in time, i.e. after, fast, long, prior. Motion and space words help us understand where something is happening, i.e. appear, replace, arrive, enter....

Jeff Domansky's insight:

Fascinating research on words. Recommended reading for writers and marketers. 9/10

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Six Ways for Authors to Engage on Medium

Six Ways for Authors to Engage on Medium - The Story - Medium

You’ve just spent a year, two years, five, writing your book. Now you’re releasing it out into the world, and you just want everyone to read it. But getting attention for your book amid the great deluge of content can be hard.

Perhaps your agent, editor, or publicist has told you that you need a website, but you’re hard-pressed to know what to do with it. You don’t know what to write on a regular basis or how to maintain it technically or attract a readership.


What you do know is that you need to be where readers are: a space that’s beautiful and easy in which to publish, requires no maintenance, and provides immediate distribution.That’s where Medium—a place where thinkers, experts, and writers of all stripes have come to express themselves—can help. Here are a few ideas:...

Jeff Domansky's insight:

Medium matters to publishers and it is growing in clout, reach and significance.

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Marco Favero's curator insight, January 17, 2015 11:12 AM

aggiungi la tua intuizione ...

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The Daily Routines of Famous Writers

The Daily Routines of Famous Writers | Public Relations & Social Media Insight | Scoop.it

"A writer who waits for ideal conditions under which to work will die without putting a word on paper."

Kurt Vonnegut’s recently published daily routine made we wonder how other beloved writers organized their days. So I pored through various old diaries and interviews — many from the fantastic Paris Review archives — and culled a handful of writing routines from some of my favorite authors. Enjoy....

 

(photo of Joan Didion)

Jeff Domansky's insight:

Inspiration from writers who inspire us with their craft including Bradbury, Didion, Hemingway, Miller, Kerouac, Franklin, Angelou and more. Many thanks to Maria Popova for sharing.           

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